Jeremy JusekJune 20, 2015 A niche brand may seem counter-intuitive to business owners, and technology is partly to blame for this kind of thinking. If the internet is all inclusive, why shouldn’t your business appeal to everyone surfing it? The truth is that people from varying demographics, looking for the same product in the same … Continue reading The Barter Banter of e-Commerce Branding
Skip FiduraJune 20, 2015 So you can imagine my shock each and every time I look at an email that does not come from a branded domain. I recently got a call from a friend on a number not stored in my phone. Because of the background noise, I could not recognize his voice and … Continue reading Yes This is Really Us: The Importance of Branding Your Emails
Katey FerenziJune 14, 2015 Every time you type something into a search engine, the results you receive are a result of a series of title tags and meta descriptions. For online brands, it’s critical to properly customize and brand these tags. After all, they are essentially your organic search advertising offering, and you want them … Continue reading Off-site Branding 101: How to Optimize Title Tags and Meta Descriptions to Generate Increased Traffic
Mike MoranJune 5, 2015 Sometimes, yes. “Raising brand awareness” is the last refuge of the marketing hack. But more and more, studies are showing that search marketing does aid branding. Searchers have higher brand recall than those exposed to banner ads. What’s more, searchers recall higher-ranked results far more than others. Understanding the decision points … Continue reading Branding Tactics for Search
Get To Know: Mobli Media Inc. CMO Irit Singer Amy Gesenhues on June 3, 2015 Before being named chief marketing officer for mobile video and photo sharing platform mobli, Irit Singer, started her career as an algorithms developer, earning her bachelors of science in electrical engineering and a MBA from Tel Aviv University. As mobli’s … Continue reading Before Leading Mobli’s Marketing & Branding Efforts, This CMO Developed Algorithms
Denny McCorkleMay 17, 2015 Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again. Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned … Continue reading Millennials Share For Personal Branding
Tara CoomansMay 9, 2015 OK. I’ll admit it. I watch Silicon Valley on HBO. I hate admitting it because of course, it’s both a characterization and just a little too close for comfort to the startup experience. Last night’s episode had me laughing AND crying. Let me set the scene: The founder and the coders … Continue reading 5 Money Saving Marketing and Branding Tips for Startups
ErichApril 23, 2015 So you’ve started a company and it’s time to get your name out for everyone to see. This is what we call “branding” or creating a brand awareness campaign. It’s all about putting your brand in front of the eyes of others and spreading the word. Branding goes well beyond that of … Continue reading The Rights And Wrongs Of Branding [Infographic]
Bill FaethApril 6, 2015 Whether you’re an individual or a professional content marketer thinking about beginning your first blog, branding is far too important of a factor to neglect during this process. Developing a reputable and successful blog requires a considerable amount of time and attention spent to craft a blog worth reading. Before you … Continue reading 4 Mega Factors to Consider When Branding (or Rebranding) Your Blog
Laurie Sullivan @lauriesullivan, (April 01, 2015) Pranksters roam the Internet in force each April 1, with brands taking to social networks, search engines and YouTube to have a little fun. They even build their own landing pages. Look a little closer at the creativity for each of the pranks and you just might find an underlying … Continue reading April Fools Prank Or Branding Strategy?
