Tag Archives: Branding

Enhance the Candidate Experience With Employer Branding

by Catherine Miklaus November 16, 2015 Follow @GrJobInterview November 16, 2015   Brand Branding Marketing Commercial Name Concept The latest buzz word in human resources and talent acquisition is the candidate experience.  The candidate experience refers to the process a job applicant goes through to become an employee.  The reason this is so important right … Continue reading Enhance the Candidate Experience With Employer Branding

Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple

VerticalResponseOctober 28, 2015 It’s difficult to imagine a more inspirational branding success story than Apple. Founded by two college dropout buddies who borrowed the money to build their first computers based on good faith and a promise, Apple is now America’s first $ 700 billion company. Moreover, it is one of the most recognized, respected … Continue reading Even the Smallest Businesses Can Sink its Teeth into These 10 Branding Lessons From Apple

Social Branding: 3 Steps to Becoming a Great Digital Storyteller

Meredith RiceSeptember 18, 2015   While social media platforms have afforded us convenience in the line of communication, storytelling remains one of the most powerful tools to engage your customers personally with your business. Becoming good storytellers elevates a brands power to guide, motivate, entertain, educate, inspire, and influence others into making decisions based on … Continue reading Social Branding: 3 Steps to Becoming a Great Digital Storyteller

To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]

Stacey RudolphSeptember 14, 2015 Just how influential are brand names to consumers’ buying decisions? The way people shop has dramatically changed over the years. Today, shoppers are less patient and marketers have a very small window of opportunity to influence their decision. As a result, many businesses employ different ambitious strategies to try to woo … Continue reading To What Extent Does Branding Affect Consumers’ Purchasing Decisions? [Infographics]