Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. Lori Weiman on October 25, 2016 Search marketers with whom I consult like to complain about how giant improvements in PPC growth are behind us. They fondly recall the glory … Continue reading Using PPC brand protection to decrease campaign costs by 51%
by Susan Gilbert Follow @SusanGilbertOctober 24, 2016 Use These Facebook Live Tips to Increase Your Reach Today I have some Facebook Live advice to help you improve your visibility and influence. Here’s four links with tips and tricks to kick start your Monday. Live streaming video has come a long way over the last couple … Continue reading Get More Exposure For Your Brand With Facebook Live
by Rintu BiswasOctober 24, 2016 Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots. SEO helps the engines figure … Continue reading How to Rank Your Brand New Website on Google; 23 Easy Tactics to Know
by Mark Bradbury, Columnist, October 20, 2016 As Americans, we live in an age of increasing vulnerability. Identity theft reports have risen 47% in the last year alone, with a new victim every two seconds, according to the Javelin Strategy 2015 Identity Fraud report. Millennials are perhaps the highest risk because they are the least … Continue reading Building Brand Trust In An Age Of Mistrust
by Debra Murphy Follow @MasterfulMktgOctober 21, 2016 Many small businesses feel that having a brand is not something necessary to successfully market their products or services. Some think it is something only large companies need. And although some might invest in a logo, they miss the fact that a brand identity is so much more … Continue reading Do Small Businesses Need a Strong Brand Identity?
by Sahail Ashraf Follow @TalcontentOctober 21, 2016 Social media can be a bit of a wasteland for brands unless a company actually stands out. If you’ve worked hard to create a brand that does a lot of good, and genuinely has its own voice, it can be dispiriting to find that your social media accounts … Continue reading How To Get Your Brand To “Look” Right On Social Media
It’s one thing to be creative, but quite another when things take a turn for the worse. Contributor Timothy Carter discusses seven marketing gimmicks that have the potential to fail spectacularly and harm your brand. Timothy Carter on October 18, 2016 What’s the difference between a gimmick and a strategy? Honestly, not much. The … Continue reading 7 marketing gimmicks that could damage your brand
by Molly RiordanSeptember 28, 2016 Now that you know how important a positive brand is, how exactly do you go about improving and strengthening yours? Some aspects are very organic, and take time to develop, but without setting guiding principles your brand message won’t be clear, enticing or effective. To begin, take stock. Is your … Continue reading You Already Have an Employer Brand…But is it a Positive Brand? [Part 2]
by Sahail Ashraf Follow @TalcontentOctober 14, 2016 You know when they spend millions on building a ship, a big ocean liner, for example, and they launch it with a bottle of champagne and a huge fanfare? That’s what you should be doing with your brand on social media. Okay, the bottle of champagne may be … Continue reading How To Launch Your Brand On Social Media Like A Pro
by Emelina Spinelli Follow @ecspinelliOctober 12, 2016 How to Build an Attractive Brand on Instagram Instagram has been gaining popularity lately in business markets. It totally makes sense because of the amount of sheer attention that is present in this growing social media. Everyone wants to be an “Instagram influencer” and bust the mold, attracting … Continue reading How to Build an Attractive Brand on Instagram
