Tag Archives: brand

Brand Loyalty Is On Its Way Out. Now What?

Brand Loyalty Is On Its Way Out. Now What? by Allison McMenimen Bakken , March 12, 2021 It’s well documented that consumers have shifted buying behaviors in order to balance convenience and availability against perceived value. The shift to digital was one way to safely fulfill these needs, opening up a sea of possibilities … Continue reading Brand Loyalty Is On Its Way Out. Now What? →

10 Essential Brand Tools That Will Ensure the Success of Your Next Website

Branding Tools

Andy Woods March 6, 2021 Your new business website will be a pivot, around which you will be able to orchestrate marketing, sales and business success. With it being so vital and so connected to the heart of the business, a new website project offers the perfect opportunity to review and refresh your brand positioning. … Continue reading 10 Essential Brand Tools That Will Ensure the Success of Your Next Website →

Is TikTok Marketing Right for Your Brand?

TikTok

Sarah Bricker Hunt February 24, 2021 Are you thinking about expanding your social media marketing efforts to the world of TikTok? If so, you couldn’t have picked a better time. This social network only launched a few years ago, but it hit the ground running. Despite its impressive growth, however, the advertising and marketing landscape … Continue reading Is TikTok Marketing Right for Your Brand? →

Brand Safety For CTV Comes First, Performance Is A Close Second

Branding Satety

Brand Safety For CTV Comes First, Performance Is A Close Second by Wayne Friedman , February 19, 2021 Although there is a continued lack of simple, industry-wide standards for cross-media and/or connected TV metrics — as well as some eye-opening fraud issues — CTV advertising dollars are estimated to rise to $11 billion. What’s the … Continue reading Brand Safety For CTV Comes First, Performance Is A Close Second →

The Top Instagram Metrics to Track the Performance of Your Brand

Instagram Tools

Pankaj Narang February 19, 2021 When it comes to social media marketing, tracking the performance of your different initiates is important for the success of your brand. With one billion active monthly users on Instagram, the platform serves as a powerhouse to promote your brand. With 80% of Instagram users following business accounts and 46% … Continue reading The Top Instagram Metrics to Track the Performance of Your Brand →

Instagram Growth Hack: 5 Tools You Need to Build Your Brand Following

Instagram Tools

Chanakya Kyatham January 29, 2021 If you’ve an Instagram account and you’re trying to grow the followers, you know the truth: Gaining Instagram followers is not easy! One of the things that is so annoying about growing Instagram following is ‘attracting the right audience and then retaining them.’ But it turns out, there are few … Continue reading Instagram Growth Hack: 5 Tools You Need to Build Your Brand Following →

Modern Customers Want Brand Communities, No More Advertising

Branding Trends

Dana Kachan January 15, 2021 Customers feel the growing need for online socializing, especially when most of us are staying at home during the lockdown. The power of community marketing is rising amidst social distancing in the offline world. “People do not buy goods and services. They buy relations, stories and magic” – Seth Godin … Continue reading Modern Customers Want Brand Communities, No More Advertising →

How to Build a Personal Brand Worthy of Instagram Verification

Instagram Tools

Dr. Jay Feldman January 15, 2021 Social media is one of the most valuable communication tools, for both brands and individuals, and becoming verified on social media has become the Holy Grail — everyone wants it and puts an incredible amount of effort into chasing it. I’m verified on Facebook and Instagram, and I constantly … Continue reading How to Build a Personal Brand Worthy of Instagram Verification →

Leverage Disruptions and Elevate your Brand Image

Disruption Trends

Daniel Burrus January 12, 2021 As an executive or leader in your organization, you’re managing many things: the company’s image, numerous projects, and a talented group of people. But you’re also managing many other important things, including disruptions from both inside and outside of your industry, how others perceive your company as you manage or … Continue reading Leverage Disruptions and Elevate your Brand Image →

The 9-Step Guide to Redefining Your Staffing Brand

Branding Lessons

Kevin O’Brien January 11, 2021 Back in August of 2020, we made the case for staffing firms to start thinking about the perception of their brands in the post-pandemic staffing world. As we edge slowly closer (fingers crossed) toward an end to COVID-19, we want to go deeper and propose a step-by-step process to redefining … Continue reading The 9-Step Guide to Redefining Your Staffing Brand →