Tag Archives: boosts

Mediavine boosts programmatic ad spend on minority-owned inventory

The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace. Kim Davis on November 15, 2021 Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. The increase was seen following the onboarding of Colossus SSP … Continue reading Mediavine boosts programmatic ad spend on minority-owned inventory

7 Ways Blogging Boosts Your Business

Angela Hausman, PhD August 7, 2020 It’s impossible to overstate the importance of content marketing, and now more than ever, most business websites concentrate significant, sustained effort to turn out high-quality, shareable content across multiple platforms. Blogging boosts your business, especially when combined with social media and other digital marketing strategies, like advertising. How blogging … Continue reading 7 Ways Blogging Boosts Your Business

Release Notes: Braze boosts orchestration and personalization

Braze seeks to boost empathetic engagement through increased personalization. Kim Davis on July 24, 2020 Braze, the customer engagement platform, this week announced the a series of product enhancements, some of which were already on the company’s roadmap, but in Beta or with restricted availability. Through increased relevance of messaging, and improved orchestration of campaigns, … Continue reading Release Notes: Braze boosts orchestration and personalization

Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products

The company says more users are engaging with shopping on Pinterest and traffic to retailers has more than doubled in the past year. Ginny Marvin on April 7, 2020 at 2:55 pm Pinterest rolled out several commerce marketing updates for the app on Tuesday, designed to make product discovery easier. Shop from. Users can find in-stock … Continue reading Pinterest boosts ability to ‘Shop’ for in-stock home decor and fashion products

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500

Transparency For Leads In Open Exchange Boosts Publisher Count Past 500 by Laurie Sullivan  @lauriesullivan, April 22, 2019 PX, which helps marketers search and acquire customers through leads in an open exchange, hopes to bring transparency to an industry veiled in secrecy. The goal is to provide marketers and sales professionals with more information about … Continue reading Transparency For Leads In Open Exchange Boosts Publisher Count Past 500