Tag Archives: boosts

Relo Metrics boosts sponsorship measurement with VideoAmp viewership data

Marketing Tools

The combined datasets give advertisers and agencies improved measurement for brand impressions during live events. Chris Wood on August 15, 2023 Sponsorship analytics platform Relo Metrics (formerly GumGum Sports) will be adding viewership data from ad measurement company VideoAmp to deliver better measurement of brand exposure during live events. Relo Metrics uses visual AI models … Continue reading Relo Metrics boosts sponsorship measurement with VideoAmp viewership data →

Boost’s e-bike conversion kit offers elegant and discreet power

Electric Bicycle

Boost’s e-bike conversion kit offers elegant and discreet power   Daniel Cooper   @danielwcooper There are a number of e-bike conversion kits on the market, all offering ways to electrify your existing wheels. Boost has emerged as an option with a more elegant and easier way of doing things than some of its rivals. Rather … Continue reading Boost’s e-bike conversion kit offers elegant and discreet power →

Ecoflow boosts its off-grid smart home with a robotic mower

Smart Home

  Engadget Sponsored Power banks may be the backpack essential to keep your devices charged on-the-go, but the pandemic and this year’s debilitating power outages demonstrated home backup batteries are even more indispensable to your charging arsenal. Because you experience about six hours of power interruptions on average every year (USEIA). And that’s only increasing … Continue reading Ecoflow boosts its off-grid smart home with a robotic mower →

Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales

Mobile Marketing

Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales by Steve Ellwanger , September 23, 2022  There’s very little “white space”—areas of opportunity—in the salty snacks category. The organic potato chip is, however, one of those opportunities. Family-owned and founded in 2019, SpudLove Snacks says it’s the only brand of organic potato chips in the … Continue reading Mobile Targeting For SpudLove Organic Potato Chips Boosts Sales →

Mediavine boosts programmatic ad spend on minority-owned inventory

Programmatic Campaigns

The ad management platform partnered with Colossus SSP which delivers a highly diverse marketplace. Kim Davis on November 15, 2021 Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. The increase was seen following the onboarding of Colossus SSP … Continue reading Mediavine boosts programmatic ad spend on minority-owned inventory →

What Is Retargeting Ads (And How It Boosts Revenue)

Advertisement Industry

Ximena Restrepo July 4, 2021 What is retargeting ads and what role does it play in bringing back customers who leave your site without buying? One of the biggest frustrations when selling online is seeing how many first-time visitors leave your site without purchasing anything. This includes those who looked around and seemed interested. So, … Continue reading What Is Retargeting Ads (And How It Boosts Revenue) →

7 Ways Blogging Boosts Your Business

Blogging Lessons

Angela Hausman, PhD August 7, 2020 It’s impossible to overstate the importance of content marketing, and now more than ever, most business websites concentrate significant, sustained effort to turn out high-quality, shareable content across multiple platforms. Blogging boosts your business, especially when combined with social media and other digital marketing strategies, like advertising. How blogging … Continue reading 7 Ways Blogging Boosts Your Business →

Release Notes: Braze boosts orchestration and personalization

Presentation Skills

Braze seeks to boost empathetic engagement through increased personalization. Kim Davis on July 24, 2020 Braze, the customer engagement platform, this week announced the a series of product enhancements, some of which were already on the company’s roadmap, but in Beta or with restricted availability. Through increased relevance of messaging, and improved orchestration of campaigns, … Continue reading Release Notes: Braze boosts orchestration and personalization →

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