Tag Archives: Bing’s

3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies

Derek Andersen — August 9, 2018 — August 9, 2018 Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of … Continue reading 3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies

3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update

Hoiling WongFebruary 18, 2015 In March, Bing will begin migration for phase 2 of their unified device targeting update. This phase includes the elimination of explicit mobile device targeting. Last year, Bing launched unified device targeting as a way to simplify Bing Ads for advertisers. For those unfamiliar with unified device targeting, the first phase … Continue reading 3 Best Practices to Prepare You for Bing’s Unified Device Targeting Update