When AI answers sound confident but ignore consequences, they can become biased, high-stakes mistakes — unless you know how to intervene. Mike Ruff on November 26, 2025 AI is rapidly becoming a default advisor in everyday decision-making, often delivering answers that sound authoritative even when the underlying analysis is shaky. As more teams rely … Continue reading How to stop AI decisions from repeating human biases
Spot and eliminate cognitive biases that distort test results for more accurate, data-driven email marketing decisions. Kath Pay on March 5, 2025 We think of cognitive biases as psychological shortcuts people use to process information and make decisions. You probably use these devices (e.g., loss aversion, the fear of missing out and social proof) … Continue reading How cognitive biases influence email A/B tests
Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. Kath Pay on February 11, 2025 If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. (See … Continue reading How cognitive biases shape email engagement
January 28, 2025 Job interviews are often full of biases. Here’s how to hire the best person There are a few simple ways to make interviews and other assessments more effective and fair. BY Iris Bohnet and Siri Chilazi When Ginni Rometty was CEO of technology corporation IBM, she introduced “skills-first” hiring, arguing that the filters … Continue reading Job interviews are often full of biases. Here’s how to hire the best person
By Jeff Beer November 04, 2023 Back in 2011, U.K. retailer John Lewis launched a new ad for the holiday season called “The Long Wait.” Created by ad agency Adam&eveDDB, it was unlike any other Christmas-related ads at the time. It used emotion and storytelling instead of a blatant promotional sales pitch, and it was … Continue reading The 16 1/2 psychological biases that influence what we buy
We can influence customer behavior more effectively by understanding the flaws in our own thinking. Jade Bunke on June 26, 2023 As a marketer, you can get your customers to click on a button, pick up the phone or make a purchase. And it doesn’t stop there. You can trigger emotions, feelings and thoughts. You … Continue reading How cognitive biases prevent you from connecting with your audience
The Biases Of AI: Our Devils Are In The Data by Gord Hotchkiss , Featured Contributor, October 4, 2022 This story was previously published in an earlier edition of Media Insider. I believe that — over time — technology does move us forward. I further believe that, even with all the unintended consequences it brings, … Continue reading The Biases Of AI: Our Devils Are In The Data
Human irrationality must inform your marketing strategy. Here are three cognitive biases that shape the way customers think about your brand. Jade Bunke on August 26, 2022 You’re not rational — and neither are your customers. In an effort to make efficient decisions, the human brain takes shortcuts. As such, your customers rely on a … Continue reading How marketers can use cognitive biases to influence customer decisions
Cary Bailey-Findley September 9, 2020 We like to think that we are logical decision makers, but humans are notorious for making biased decisions. This got hammered into me early in my career, when I attended my previous company’s strategic leadership retreat for the top 300 leaders of the company. I thought this would be an … Continue reading 4 Biases That All Leaders Have
Using psychology as part of your marketing strategy can help you increase conversions and reduce buying cycles. Jade Bunke on May 14, 2020 As a marketer, you’re faced with a particularly daunting challenge in a pandemic. Despite longer buying cycles and decreasing demand, you’re still tasked with driving growth—and you must do it now. In … Continue reading 4 cognitive biases and psychological drivers for influencing behavior
