Tag Archives: Beyond

How to Build an Email Marketing Strategy to Survive Beyond COVID

David Gasparyan August 18, 2020 Businesses have faced an up-and-down battle in 2020. The Covid-19 pandemic has spurned waves of openings and closings, fluctuating marketing trends, and wavering consumer confidence. While there is hope for a return to normalcy sooner rather than later, a recent study from McKinsey & Company reveals that “most Americans continue … Continue reading How to Build an Email Marketing Strategy to Survive Beyond COVID

3 Proven Ways to Drive Traffic to Your Website in 2020 and Beyond

Timothy Carter July 29, 2020 You can have the best website with the sleekest design, most intuitive interface, and best content in the industry, but it’s all for naught if you don’t have people visiting the site. Thus traffic generation becomes one of the most important elements of successful digital marketing. The question is, where … Continue reading 3 Proven Ways to Drive Traffic to Your Website in 2020 and Beyond

The 3 Biggest Things Coming For SEO In 2021 and Beyond

John Lincoln July 9, 2020 Over the years, SEOs have weathered major algorithm updates, upped our content game, and learned to navigate an increasingly competitive SERP landscape. Google’s laser-focus on customer experience remains unchanged and per usual, it’s the driving force behind big changes on the horizon. That’s right, the SERPs are changing again, and … Continue reading The 3 Biggest Things Coming For SEO In 2021 and Beyond

How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond

Ben Mathúin — May 21, 2020 For many of us, our shopping habits have been forced online. The stay-at-home orders, radical shifts in demand, undersupplied distribution channels, and difficulties with supply chains have disrupted our usual behaviors and required us to shop in new ways, and away from brick-and-mortar locations. Even before the dramatic changes … Continue reading How Ad Tech Can Enhance the Home Delivery Experience During COVID-19 and Beyond

Beyond the Immediate Pandemic – Create a Minimum Viable Plan

Michel van Hove — May 20, 2020 While many companies are past the initial emergency response, they now need to start looking ahead as well. Business requires a proactive and agile approach to business performance to address the immediate future beyond the pandemic and create a minimum viable plan. Three activities business leaders will need … Continue reading Beyond the Immediate Pandemic – Create a Minimum Viable Plan

The Top Technologies Influencing Supply Chain Management for 2020 and Beyond

Guy Yehiav — May 6, 2020 Technology is undoubtedly the future of supply chain management, especially for retail. Retailers have already made huge strides in recent years to automate various parts of the supply chain, and that innovation is expected to continue. Here are six of the top technologies that are influencing modern supply chain … Continue reading The Top Technologies Influencing Supply Chain Management for 2020 and Beyond

Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles

Joe Gillespie — April 13, 2020 Writing blog articles for inbound marketing shouldn’t be scary—if anything, it should be fun to write about your business. And with practice, marketers and other employees in your organization who might not consider themselves good writers can turn into competent, interesting journalists. These writing tips go beyond the basics … Continue reading Beyond the Basics: Next-Level Tips for Writing Inbound Blog Articles

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement by Laurie Sullivan  @lauriesullivan, March 18, 2020 Marketers struggling to stay connected with consumers by generating traffic and increasing engagement with first-party data during the U.S. outbreak of COVID-19 are looking for a perfect way to identify what Cédric Vandervynckt, Criteo GM and EVP, calls high-intent … Continue reading Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement