Tag Archives: Beyond

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement

Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement by Laurie Sullivan @lauriesullivan, March 18, 2020 Marketers struggling to stay connected with consumers by generating traffic and increasing engagement with first-party data during the U.S. outbreak of COVID-19 are looking for a perfect way to identify what Cédric Vandervynckt, Criteo GM and EVP, calls high-intent … Continue reading Criteo Continues To Expand Beyond Retargeting To Generate Traffic, Increase Engagement →

Go Beyond Keyword-Only Targeting in Paid Search Marketing

PPC Strategies

Pauline Jakober — March 10, 2020 Some keywords garner so many clicks, you can quickly drain your budget if you use them. So you (or your marketing team) might resort to the tactic of only running those ads for an hour or two a day. I understand the problem. But limiting the amount of time … Continue reading Go Beyond Keyword-Only Targeting in Paid Search Marketing →

Stop Itemizing Everything: Move Beyond Competition

Competition Tools

Daniel Burrus — February 13, 2020 Human beings are competitive in all circumstances, and it has only intensified in today’s predominantly technologically advanced world. No matter the industry or particular field, competition is fierce, and regardless of what you and your organization do in terms of products or services, there’s inevitably someone else offering a … Continue reading Stop Itemizing Everything: Move Beyond Competition →

In-Depth Keyword Cannibalization Analysis for 2020 and Beyond: Do You Have an Immediate Way Out?

Keyword Research

Anand Srivastava — January 27, 2020 Keyword Cannibalization Needless to say, there are many SEO-centric misconceptions flooding the market but only a few marketers and experts actually realize the same and include remedial measures into the mix. While talking about the most common SEO mistakes is a topic for another day, we will now discuss … Continue reading In-Depth Keyword Cannibalization Analysis for 2020 and Beyond: Do You Have an Immediate Way Out? →

5 HR Tech Trends to Look Out for in 2020 and Beyond

Human Resources

Kellie Wong — January 23, 2020 Records show that companies spent more than $ 380 billion on HR tech in 2018, which represents a 9.5 percent year-over-year increase. Experts expect this increase in HR tech spending to continue to rise well into the future. With increased demand comes an onslaught of new tech products on … Continue reading 5 HR Tech Trends to Look Out for in 2020 and Beyond →

11 Web Design Trends for 2020 and Beyond

Web Design Trends

Michael Dominy — December 5, 2019 With 2020 just around the corner, now is as good a time as any to assess what web design trends lie ahead next year. Trends come and go in our industry but, in this article, we’re going to focus on the ones that are likely to shape web design … Continue reading 11 Web Design Trends for 2020 and Beyond →

The Future of Leadership: 2020 and Beyond

Leadership

Paul Keijzer — October 17, 2019 Follow @Paul_Keijzer The world is changing at a much faster pace than before. Whereas before, one could be content with finding a winning formula and stretching it out for decades while making a nice profit, in today’s world, many tried and tested formulae are swiftly becoming outdated. Technology has … Continue reading The Future of Leadership: 2020 and Beyond →

Accurate Spend Management Goes Beyond Reconciling Invoices

Invoice Management

Colum Donahue — October 2, 2019 Why does spend management take up so much time? In theory, a process that’s important to such a wide variety of businesses should have been perfected long ago. Instead, it is often an inefficient and unreliable use of company time. This task takes up so much time that it … Continue reading Accurate Spend Management Goes Beyond Reconciling Invoices →

4 Ways to Plan for Your Business in 2020 and Beyond

Business Planning

Personal Branding Blog — September 17, 2019 — September 17, 2019 In business, planning for the future is as difficult as it is necessary. Branding your business, just like building your personal brand, means you have to think about the long term. What works in establishing your brand today might feel stale tomorrow. It’s impossible … Continue reading 4 Ways to Plan for Your Business in 2020 and Beyond →