Steven Imke — September 5, 2019 Follow @SteveImke — September 5, 2019 Awhile back, my son got a new phone and was demonstrating its native voice recognition software. The phone, which uses the Google engine, could answer some questions such as, “What is tomorrows forecast?” without him ever removing the phone from his pocket. However, … Continue reading Why You Need to Know the Difference Between Tacit vs Explicit Knowledge
Kelly Dehart — August 27, 2019 — August 27, 2019 Revenue leaders who own both renewals, as well as new business, recognize that managing renewals is a completely different beast. From forecasting to managing KPIs, the renewals motion requires a fundamentally different approach. But what exactly makes managing a renewals business unique? We outline five … Continue reading 5 Key Operational Differences Between Renewals and New Logos
Chris Pentago — August 21, 2019 — August 21, 2019 Most businesses understand the importance of having a website in 2019. Strangely, a number of these same businesses don’t appreciate the need to carefully optimize their design. Business owners often skimp on the aesthetics and functionality of their website. They seem to believe that customers … Continue reading Consumer Survey Demonstrates Strong Link Between Website Design and Credibility
Thomas Griffin — August 21, 2019 Follow @jthomasgriffin — August 21, 2019 Email plays a crucial role in virtually every single one of our lives. Studies show that 58 percent of consumers check their email first thing in the morning. Compare that number to dwindling five percent of people who check their favorite news program … Continue reading The Differences Between SMTP and IMAP (And Why You Need Both)
Lee Schwartz — August 13, 2019 Follow @LeeSSchwartz — August 13, 2019 Few bosses set out to be the look-over-the-shoulder type. Unfortunately, many of them find it difficult to give employees more freedom within widening parameters. Yet throughout my career, I’ve consistently found that giving workers autonomy and accountability improves company morale, corporate culture, and … Continue reading How to Strike the Best Balance Between Employee Autonomy and Accountability
Madeleine Wilson — July 31, 2019 — July 31, 2019 In the tech space, we often catch ourselves using the words “tool” and “solution” interchangeably. But there is a massive difference between the two, with vastly different business impacts. This is why many tech companies have started calling their offering “software as a service” rather … Continue reading The Difference Between a Tool and a Solution
Marketers Become Interlocutors Between Technology And Audience by Alwi Suleiman , Op-Ed Contributor, (July 29, 2019) As we enter the Age of Assistance, marketers cannot ignore how consumers are changing their search behavior. We have reached a point where a person can get their needs fulfilled by speaking into the microphone of their smartphone and … Continue reading Marketers Become Interlocutors Between Technology And Audience
Choncé Maddox — July 22, 2019 — July 22, 2019 Nothing is worse the uncertainty that comes with knowing that your cash flow is low when you still have a while until another payment comes in. When running a business, you have so many things to manage. When cash flow runs low, it puts you … Continue reading How to Manage Cash Flow When You’re In Between Payments
Steven Imke — July 10, 2019 Follow @SteveImke — July 10, 2019 Both Demographics and Psychographics information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy. In fact, the ability to mine demographic and psychographic information has given rise to the … Continue reading What is the Difference Between Demographics and Psychographics?
Meredith Wood — July 1, 2019 Follow @fundera — July 1, 2019 rawpixel / Pixabay One of the biggest hurdles that a small business owner faces is a lack of working capital. Between the money needed for overhead, payroll, and all other costs associated with running a business, they may lack funds for improvements, renovations, … Continue reading The Difference Between Secured, Unsecured, and Self-Secured Business Loans
