Matt Rawlings — June 2, 2017 — June 2, 2017 The UK and USA have been described as having a “special relationship” for many years now. Whilst our cultural sensibilities are similar, in a lot of ways, when it comes to the world of work our two countries have distinctive differences, in particular when it … Continue reading The Differences in Work Culture Between the UK and USA [Infographic]
Laura Donovan — June 5, 2017 Follow @thewordpro— June 5, 2017 BABY BOOMERS Baby Boomer is a term referring to a person who was born between 1946 and 1964. The Baby Boomer generation makes up a substantial portion of the North American population, representing nearly 20% of the American public.1 Most businesses dismiss the Boomers … Continue reading Targeting Your Audience: From the Boomers to Gen Y (& Everything In Between!)
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a ‘cake to the face’ experiment and how to choose the right fit for your organization. Brent Hieggelke on June 5, 2017 Video is growing as a medium for marketers, with 63 percent planning to increase their video budgets … Continue reading A tale of two cake smashes: How to choose between live and recorded video
Jaime Nacach — May 24, 2017 Follow @bloominari— May 24, 2017 Understanding the differences between Google AdWords and Facebook is crucial to marketing success. Google is the unquestioned king of search engines, and Facebook is the most popular social media platform in the world. While it’s important to invest in your marketing efforts wisely, don’t … Continue reading 5 Key Differences Between Google AdWords and Facebook
Amanda Clark — May 11, 2017 Follow @GrammarChicInc— May 11, 2017 When you apply for a job, it’s important to provide some piece of marketing collateral—but should it be a resume, or a CV? Both of these terms get thrown around a lot, and with a lot of people they’re used somewhat interchangeably. It’s important … Continue reading What’s the Difference Between a Resume and a CV?
Susan Gilbert — March 16, 2017 Follow @SusanGilbert— March 16, 2017 Understanding How to Make Vlogging Work for Your Business Just when we were getting used to blogs and how they can complement your business, now there is vlogging to learn about! Video blogs, shortened to vlogs, are similar to their text-based cousin in that … Continue reading The Difference Between Vlogging and Blogging
David Kiger — March 3, 2017 Follow @davidkiger— March 3, 2017 We hear a lot about being transparent in business. Like an open floor plan in a modern house or office, the ability to break down walls so that all involved are on the same page can create a more appealing business structure. Here’s how … Continue reading Transparency Can Lead to Trust Between CEOs and Employees
Lauren Bowling — January 23, 2017 — January 23, 2017 For most people saving money may seem like a low priority. Our brains are usually too tuned in to the instant gratification of spending, but having a money cushion and an emergency fund are an important part of your financial well-being. Wait a minute, I … Continue reading The Difference Between a Money Cushion and Emergency Fund
Contributor Jason Warnock explains how email as a service can connect your email marketing with in-store customer experiences and offers tips on how to include it in your own marketing emails. Jason Warnock on November 9, 2016 What if emails weren’t just marketing tools? In fact, what would happen if email became a service, a … Continue reading Email as a service: Bridging the gap between digital marketing and brick-and-mortar experiences
by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention?
