Elisa Gabbert — August 30, 2017 Follow @egabbert — August 30, 2017 I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears (translation: pet peeves) – the mistakes or missteps … Continue reading 10 Self-Editing Tips that Will Make You a Better Writer
Mark Miller — August 28, 2017 Follow @MMtwopointfive — August 28, 2017 geralt / Pixabay You may have heard of “design-based strategy” or read recently how design-led companies are seeing great success. But if you’re unfamiliar with the term and aren’t a creatively-minded person yourself, you might not fully appreciate what it means or how … Continue reading How Businesses Today Can Use Design Thinking to Drive Better Performance and Results
Andrew Warner — August 24, 2017 Follow @CopyWarner — August 24, 2017 When it comes to increasing engagement on a website, you’ve probably heard of the usual suspects: Create website content that stands out Include relevant visuals that complement the content Respond to all comments Are those important? You bet. Do they work? Definitely. But … Continue reading How to Hook Your Blog Readers With Better Formatting
Mike McMinn — August 22, 2017 Follow @MyHubIntranet — August 22, 2017 Free-Photos / Pixabay Every experienced manager knows that engaged employees are crucial to a team successfully achieving their goals. But even if your intuition tells you that is the case, you may not realise just how much employees who are engaged with the … Continue reading The 6 Secrets For Better Employee Engagement
Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization. Jacob Baadsgaard on August 18, 2017 at 3:02 pm You hear a lot about user experience (UX) testing these days. As an online … Continue reading Site optimization or traffic optimization: Which delivers better results?
Don’t create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience. Rachel Lindteigen on August 18, 2017 As marketers, we sometimes want to be everything to everyone. But the reality is, if we … Continue reading Why choosing a niche helps you produce better content
Columnist Peter Isaacson explains how AI technologies and intent-level data are helping B2B marketers better understand their prospects and customers to stay ahead of the competition. Peter Isaacson on August 17, 2017 Several years ago, “Big Data” became one of the hottest trends in marketing. Everyone had to harness it, use it and somehow … Continue reading 3 ways intent data is getting better for B2B marketers
By Mandy Pennington August 17th, 2017 Today’s buyers and browsers have more ways to interact with businesses than ever. From voice search and proximity-based marketing to social media and live chat, it’s never been easier to connect with customers. But this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience. According … Continue reading Use Customer Journey Maps To Craft Better Experiences
John Nemo — August 15, 2017 Follow @JohnNemoPR — August 15, 2017 MarcoGonzalez / Pixabay When it comes to winning business on LinkedIn, context is key. Utilize this little-known feature to make sure you do it the right way! In my world of selling on LinkedIn, my top strategy is utilizing 1-on-1, personalized marketing. But … Continue reading How To Keep Better Tabs on Your LinkedIn Connections
Allen Finn — August 14, 2017 — August 14, 2017 I am not particularly excitable, and I am by no means sentimental. I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood photographs like they were table scraps without batting an eyelash. Commercials depicting … Continue reading Positive vs. Negative Ads: Which Works Better?
