James Glover — August 3, 2017 Follow @coherentpath — August 3, 2017 sweetlouise / Pixabay “The grass is always greener.” The saying applies to many situations in life and marketing is no exception. Today, there’s so much focus on customer acquisition, but in many cases, merchants already have the most valuable players in their current … Continue reading 3 Tips for Creating a Better Customer
Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand. Steve Olenski on July 31, 2017 When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate interest, build … Continue reading How to use the power of social media to better market your online store
Joei Chan — July 28, 2017 Follow @joeei — July 28, 2017 It doesn’t matter how good you think you are. What matters is how good your customers think you are. They are the ones buying, and their opinions are the only ones that count. In my last post, I talked about how important online … Continue reading 5 Easy Steps to Start Getting Better Online Reviews
Esther Cohen — July 26, 2017 — July 26, 2017 Tuan86 / Pixabay Productivity is the defining word of the modern workplace. It’s nearly impossible to read any business-focused blog and not come across an article on yet another productivity “hack”. Pop into your nearest bookstore and you’ll find rows upon rows of books promising … Continue reading The Psychology of Productivity: How to Work Better, Longer, Faster
Don’t focus all your marketing efforts on external customers and stakeholders. Columnist Scott Vaughan explains how stepping up your internal communications will boost your marketing results. Scott Vaughan on July 24, 2017 Marketing is arguably the profession going through the biggest transformation, with the most potential to boost a company’s revenue growth. The ability … Continue reading Look internally to achieve external marketing impact and better results
Ruben Ugarte — July 21, 2017 — July 21, 2017 I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used … Continue reading Product Analytics: A Comprehensive Guide to Using Data for Better Product Decisions
Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links. Julie Joyce on July 19, 2017 Whenever I’ve trained link builders, I’ve been consistent about one major process over the last decade: throw them in … Continue reading Why mistakes make you a better link builder
Caroline Barker — July 17, 2017 Follow @carecull — July 17, 2017 Kaufdex / Pixabay With 700 million monthly active users, Instagram is one of the most popular social media platforms — and a great place for your small business to get creative and show off your brand’s personality. More than 80% of Instagram users … Continue reading 4 Steps to a Better Instagram Presence for Your Small Business
Sahail Ashraf — July 14, 2017 Follow @Talcontent — July 14, 2017 There is one clear aspect of social media that helps it to stand head and shoulders above the other marketing channels you may have access to. Of course, there are lots of shiny bells and whistles and plenty of platforms to develop a … Continue reading How to Build A Better Relationship With Your Brand’s Social Media Audience
Julie Chomiak — July 10, 2017 — July 10, 2017 naturalpastels / Pixabay As you’re building your small business, promoting your products and services through email marketing campaigns is an excellent way to establish brand awareness and acquire new leads. When you’re just starting out, though, it can be tempting to purchase a list of … Continue reading Email Lists: Why Organic Lists Are Better Than Purchased Lists
