Drive strategic decisions with predictive analytics, enhancing personalization, campaign optimization and lead scoring for better outcomes. Greg Kihlstrom on October 2, 2024 In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data … Continue reading 3 ways to use predictive analytics to make better decisions
Tag Archives: Better
Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million
September 23, 2024 Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million Doritos killed its ‘Crash the Super Bowl’ ad contest before creator culture took hold. Now, the company is bringing it back and wants to see what the internet comes up with. BY Jeff Beer Back in … Continue reading Think you can make a better Doritos ad than Doritos? Prove it, and you’ll win $1 million
Fueling better marketing plans with Shell by Uptempo
Discover how Shell streamlined marketing plans for 30+ markets and cut down manual work with automation. Uptempo on September 20, 2024 Planning season is one of the busiest times of the year for marketers—and at Shell Mobility, it’s no different. Their team is in full planning mode from March to October. But disconnected spreadsheets … Continue reading Fueling better marketing plans with Shell by Uptempo
Why platform stations are better than satellites for global internet connectivity
August 31, 2024 Why platform stations are better than satellites for global internet connectivity Platform stations would be faster, more cost-effective, and more flexible than satellite-based systems. BY The Conversation About one-third of the global population, around 3 billion people, don’t have access to the internet or have poor connections because of infrastructure limitations, economic disparities, … Continue reading Why platform stations are better than satellites for global internet connectivity
Corporations could be better champions of racial equity, research shows
August 23, 2024 Corporations could be better champions of racial equity, research shows Recent trends suggest more corporations are providing goods and services at a reduced rate in addition to donations, rather than solely giving money to communities. BY Associated Press Forward Through Ferguson has made its mark on its community and the St. Louis region … Continue reading Corporations could be better champions of racial equity, research shows
Write better, faster with these 6 free AI tools
August 19, 2024 Write better, faster with these 6 free AI tools Enhance your messages, save time, and produce high-quality content. BY Doug Aamoth If you spend most of your day pecking away at a keyboard, the process of putting together words can become tedious and challenging—even if you’re an otherwise great writer. Whether you’re crafting … Continue reading Write better, faster with these 6 free AI tools
HubSpot’s July 2024 updates: Big moves toward better efficiency and security
We’ve boiled down HubSpot’s 91 updates for July to the 13 most impactful for managers and admins Tyler Samani-Sprunk on August 12, 2024 HubSpot rolled out another huge batch of updates in July, and we’ve sifted through them to pickout the game-changers from the nice-to-haves. This month, the big news is all about improveddata … Continue reading HubSpot’s July 2024 updates: Big moves toward better efficiency and security
Robocars vs. traffic lights: Which are better at controlling traffic flow?
August 02, 2024 Robocars vs. traffic lights: Which are better at controlling traffic flow? Robotic vehicles can optimize the flow of traffic in cities even when mixed in with vehicles driven by humans. BY The Conversation Robotic vehicles can optimize the flow of traffic in cities even when mixed in with vehicles driven by humans, thereby … Continue reading Robocars vs. traffic lights: Which are better at controlling traffic flow?
A much better way to read email newsletters
July 31, 2024 A much better way to read email newsletters Matter, Meco, and other dedicated newsletter reader apps are optimized for immersive reading in ways your inbox will never be. BY Harry McCracken I love almost everything about email newsletters. From finance to gadgets to pop music, there are just so many stellar ones these … Continue reading A much better way to read email newsletters
Companies can apologize to their customers better. Here’s how
July 21, 2024 Companies can apologize to their customers better. Here’s how In the end, a corporate apology should be about more than just saying ‘we are sorry.’ BY The Conversation When a company makes a mistake—such as a marketing misstep or a product failure that leads to a recall—a good apology can make a big … Continue reading Companies can apologize to their customers better. Here’s how