Choncé Maddox — July 8, 2018 — July 8, 2018 rawpixel / Pixabay Small business owners have all types of marketing tools and tricks available at their fingertips. One of the smallest marketing tools you can add to your overall strategy is your email signature. I’m embarrassed to admit that for years I overlooked my … Continue reading How to Market Better With Your Email Signature
There are three basic strategies for dealing with thin content: update, redirect or noindex. Contributor Kristopher Jones looks at each and says to always keep the purpose of the content in mind when making any change. Kristopher Jones on June 29, 2018 Some people look at the changes Google makes to its algorithm as … Continue reading Parsing pages: Is it better to update or remove thin content?
Rick Lepsinger — June 28, 2018 Follow @onpoint_llc — June 28, 2018 Free-Photos / Pixabay There’s no question that companies with highly engaged employees are more successful. Gallup research found that teams with engaged employees performed better in terms of customer ratings, profitability, and productivity with much lower turnover and absenteeism rates. Companies with an … Continue reading Driving Better Business Performance Through Employee Engagement
Esther Cohen — June 21, 2018 — June 21, 2018 The project life cycle describes the stages a project goes through as it progresses from start to finish. A well-defined life cycle brings order and structure to the project. This article will demystify the project management lifecycle and help you run better projects. Few things … Continue reading What Is the Project Life Cycle and How to Use It Better?
Karl Sakas — June 19, 2018 Follow @KarlSakas — June 19, 2018 Stop selling against yourself! You’re hurting your profit margins. Visiting Australia, I passed a dry cleaner in Sydney—and noticed a terrifying sign (see right). It said: “All Prices Are Negotiable.” Are you telling your agency’s clients—directly or indirectly—that you’ll cut your prices for … Continue reading Want Better Profit Margins? Stop Selling Against Yourself!
Susan Gilbert — June 8, 2018 Follow @SusanGilbert — June 8, 2018 Four Business Management Tools to Help Your Company More Profitable When it comes to managing a full schedule while gaining new clients you need to be efficient as possible. By managing your projects and improving your tracking you can make more sales in … Continue reading Run Your Business Better With These 4 Tools
By Joyce Chou May 24th, 2018 With an annual spending power projected to hit $1.4 trillion by 2020, it’s no wonder millennials are a hot topic for marketers all over. More than ever, businesses must tailor their content strategies to appeal to millennials—but how do you effectively market to and engage this group? Typecast as lazy … Continue reading How Millennials Consume Content (& How to Better Engage Them)
Contributor Joy Hawkins hires a pool company and finds that the BBB’s site isn’t as simple as she previously believed. Joy Hawkins on May 18, 2018 As someone who works in Local SEO, I have always been a huge advocate for the Better Business Bureau (BBB). Unlike many review sites, including Google, they take the … Continue reading Better Business Bureau reviews are complex. Here’s what you need to know
Karl Sakas — May 17, 2018 Follow @KarlSakas — May 17, 2018 Make better—and faster—decisions at your agency with my Values, Goals, and Resources (VGR) shortcut! Do any—or all—of these sound like you at your agency? You’re stuck with “Analysis Paralysis” on a big decision, because each choice has pros and cons. You want to … Continue reading Make Better, Faster Decisions With VGR: Values, Goals, and Resources
Todd Vaske — May 15, 2018 — May 15, 2018 Hey, HR professionals… I don’t envy you. Your job keeps getting tougher and tougher. All day long, you play the role of mediator, adult babysitter, bartender (not literally but you do listen to complaints all day long), benefits administrator, wardrobe patrol, etc. You have a … Continue reading Find Better Candidates by Creating Powerful Recruitment Videos