From a McDonald’s order to a night at Madison Square Garden, ordinary experiences create detailed profiles people rarely see or can correct. By Jay Mandel Published on August 27, 2026 Better data can make marketing more confident without making it smarter. We capture a click, score a lead, infer an intention, and place … Continue reading Better data starts with treating people like people
Tag Archives: Better
Better marketing starts after the results come in
Don’t let the campaign report end the conversation. Asking why and testing your hypothesis turns results into better decisions. By Jeanne Jennings Published on August 24, 2026 A campaign goes out. The results come in. They’re good; better than expected. Everyone celebrates (as they should), the numbers make their way into a report … Continue reading Better marketing starts after the results come in
Wi-Fi 6 vs Wi-Fi 7: What’s the difference wnd which is better for home internet?
Wi-Fi 6 vs Wi-Fi 7: What’s the difference and which is better for home internet? There are improvements, but broad adoption of the new standard has been slow. By Antony Terence Aug. 23, 2026 Vladimir Soldatov/Getty Images If you’re in the market for a new router, Wi-Fi 7 promises a better user … Continue reading Wi-Fi 6 vs Wi-Fi 7: What’s the difference wnd which is better for home internet?
The secret to scaling vibe coding isn’t better prompts
Turn AI-generated code into maintainable software with a prompt log that improves governance and accountability. By Steve Petersen Published on July 10, 2026 With vibe coding growing in popularity, enterprise organizations need standards and workflows to scale it sustainably. Prompt logs are an essential part of that foundation. They document how AI-generated code … Continue reading The secret to scaling vibe coding isn’t better prompts
Why are U.S. AI companies so sure bigger is always better?
July 09, 2026 Why are U.S. AI companies so sure bigger is always better? BY Mark Sullivan Welcome to AI Decoded, Fast Company’s weekly newsletter that breaks down the most important news in the world of AI. You can sign up to receive this newsletter every week via email here. A draft report leaked from the Treasury Department warns of … Continue reading Why are U.S. AI companies so sure bigger is always better?
Better prompts won’t fix your workslop problem
Training, guardrails, and prompt libraries can help reduce AI workslop. The bigger problem is how AI knowledge moves through your organization. By Melissa Reeve Published on June 16, 2026 On a recent call, the head of marketing at a mid-sized B2B SaaS company walked me through everything her team did to fix their … Continue reading Better prompts won’t fix your workslop problem
How video helps you build better AI content with RAG
Use video interviews, transcripts, and retrieval-augmented generation workflows to create more original and differentiated content. By A. Lee Judge Published on May 8, 2026 It’s time to stop struggling with the idea of AI-generated content and learn how to leverage AI to create better content. Pull up five articles from five different brands … Continue reading How video helps you build better AI content with RAG
Better Markets urges courts to let states regulate prediction markets, not CFTC
Better Markets urges courts to let states regulate prediction markets, not CFTC Paul McNally A financial reform advocacy group is urging courts to keep oversight of gambling-style online markets at the state level, arguing that a federal commodities regulator lacks both the authority and capacity to manage them. Better Markets made its case … Continue reading Better Markets urges courts to let states regulate prediction markets, not CFTC
IAB Tech Lab updates OpenRTB to better define live content
New OpenRTB updates aim to clarify live content signals and pricing in programmatic as CTV and real-time inventory continue to grow. By Constantine von Hoffman Published on April 28, 2026 IAB Tech Lab is rolling out updates to OpenRTB aimed at a problem that’s been growing in programmatic: How to clearly define what … Continue reading IAB Tech Lab updates OpenRTB to better define live content
Confident marketing starts with better data
Data decay, dark funnel gaps, and identity issues limit visibility. Learn how to turn scattered signals into a connected, usable foundation. By Caroline Hodson Published on April 27, 2026 Personalization is no longer optional. B2B buyers expect seamless, relevant experiences at every touchpoint. For most marketers, however, that ambition collides with fragmented data, … Continue reading Confident marketing starts with better data