Tag Archives: Better

Want to create better experiences and brand loyalty? Lean on your data

For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies. Nick Worth on January 2, 2019  Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are … Continue reading Want to create better experiences and brand loyalty? Lean on your data

Ask an SMXpert: New approaches in customization can build better analytics reports

Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. Wendy Almeida on December 27, 2018   Data-driven digital marketing expert and senior director of digital intelligence at Wpromote, Simon Poulton, was one of the SMX East speakers during the “Making Your Analytics Work Harder And … Continue reading Ask an SMXpert: New approaches in customization can build better analytics reports

4 Mindsets Needed for a Better Talent Pipeline

Julie Winkle Giulioni — December 26, 2018 Follow @julie_wg — December 26, 2018 As leaders face the most volatile, uncertain, complex and ambiguous business conditions ever, one thing is clear: Talent is an organization’s most powerful and sustainable competitive advantage. As a result, improving the talent pipeline by attracting, developing and retaining the best possible … Continue reading 4 Mindsets Needed for a Better Talent Pipeline

How marketing and sales alignment can better drive the buyer journey

Move beyond a siloed approach to marketing and you stand to improve the ROI of your efforts while evolving your organization. Keith Richey on December 17, 2018 As a marketer today, you’re responsible for a more significant portion of the buyer journey — and for demonstrating the ROI of your efforts. You’re charged not merely … Continue reading How marketing and sales alignment can better drive the buyer journey