Tag Archives: Better

Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan

John Arensmeyer November 2, 2021 Congress has a once-in-a-generation opportunity to fix a disparity between large and small businesses by enacting the tax reforms currently proposed in the Build Back Better plan. Eighty-five percent of small businesses feel the tax code unfairly benefits large corporations over small businesses, while about two-thirds of small businesses support … Continue reading Small Businesses Support Expansive Tax Reforms Needed to Level the Playing Field and Offset the Costs of ‘Build Back Better’ Plan

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Joe Martinez October 29, 2021 Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer … Continue reading 4 Easy Lead Qualification Strategies for Better Clicks & Conversions

Using psychology and better data practices to get customers closer to purchase

Optimizing campaigns with psychological insights saves times and makes you more competitive. Chris Wood on October 1, 2021 With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. “All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, … Continue reading Using psychology and better data practices to get customers closer to purchase

Here’s a data-driven strategy for better understanding use cases

What makes identifying use cases so difficult has much to do with generic and disjointed experiences. Corey Patterson on September 23, 2021 at 3:38 pm Use cases show brands how consumers interact with their products and services. They highlight the individual experiences of customers so companies can better connect with them. Unfortunately, it’s often difficult … Continue reading Here’s a data-driven strategy for better understanding use cases

3 Lessons From Hypnotherapy For Better Social Media Marketing

Nick Sweeney September 14, 2021 Hypnotherapy offers clients the opportunity to take control of their personal relationships, addictions and negative thought patterns. As such, hypnotherapy has quite a few life applications. Who would have thought one of those applications would be in marketing lessons? It might sound odd, but with proper application, many of the … Continue reading 3 Lessons From Hypnotherapy For Better Social Media Marketing

How to Better Declutter and Organize Your Digital Workspace

Jay T. Ripton August 28, 2021 Reducing the stress in our workspaces can be a daunting process. While some things are within control, others aren’t. But one aspect that you can have some influence and power over is your workspace. A cluttered, disorganized working space can make employees feel unproductive at work. For many people, … Continue reading How to Better Declutter and Organize Your Digital Workspace

The Real Story on MarTech: 10 steps to making better vendor selection choices

Selecting better technology really means selecting better-fitting technology. Here’s how to do just that. Jarrod Gingras on July 22, 2021 Industry surveys over multiple decades have repeatedly shown that more than half of technology projects fail to meet their objectives — or just fail outright. My discussions with martech customers suggest their success rates are … Continue reading The Real Story on MarTech: 10 steps to making better vendor selection choices