Tag Archives: Better

Soapbox: Here’s why B2B should get better at episodic storytelling

It’s time for brands to build on others’ success by presenting their own stories as episodes to keep audiences coming back for more. Erin Craft on January 13, 2020 Trends in storytelling generally stem from media and entertainment. Once these early adopters demonstrate success, edgy B2C brands borrow with pride. Then, B2B players catch on … Continue reading Soapbox: Here’s why B2B should get better at episodic storytelling

10 Tips to Have a Better Business Growth and Be Competitive for Other Businesses

Brian Taylor — January 7, 2020 Businesses and startups at present should be more alert and cautious than they were ten years back. This is because of the business models that are being followed now. For example, the on-demand business model requires very little capital and this has made many to launch startups using this … Continue reading 10 Tips to Have a Better Business Growth and Be Competitive for Other Businesses

Make 2020 the year for e-commerce to get better with the mobile experience

It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Duane Brown on January 3, 2020   Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience … Continue reading Make 2020 the year for e-commerce to get better with the mobile experience

Is This a Better Way to Set Your 2020 Goals and Resolutions?

Elliot Begoun — December 31, 2019 Follow @intertwinegroup Canva.com Why would you establish business goals that are just numbers and personal resolutions that set you up to fail? That is what most of us do this time of year. We set business goals based on revenue, distribution, gross profit, and more. All of which are … Continue reading Is This a Better Way to Set Your 2020 Goals and Resolutions?

10 Mental Exercises That Will Make You a Better Entrepreneur

Peter Daisyme — December 13, 2019 A propensity for personal growth is one of the most valuable attributes one can have. To be a successful entrepreneur, you are going to face a lot of challenges throughout your life. Learning and growing from them is the only way to continue moving forward, improve your situation and … Continue reading 10 Mental Exercises That Will Make You a Better Entrepreneur

How Data Analytics Helps Achieve Better Results

Lovepreet Dhaliwal — December 3, 2019 Follow @RChilli Today is the era where HR is transforming with the help of data analytics. Data-driven is a real fact; HR managers can outsource for getting quality candidates and know who can perform well in their roles. Traditionally, recruitment was mainly based on guesswork, where only manual screening … Continue reading How Data Analytics Helps Achieve Better Results

Toward A Better Agency Review Process

Toward A Better Agency Review Process by Maarten Albarda , Featured Contributor, November 29, 2019 The following was previously published in an earlier edition of Media Insider. It has been relatively quiet on the Association of National Advertisers (ANA) and American Association of Advertising Agencies (4A’s) front. The animosity between the two parties regarding transparency … Continue reading Toward A Better Agency Review Process

Airship Journeys launches to enable better cross-channel marketing

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Jennifer Cannon on November 18, 2019  Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch … Continue reading Airship Journeys launches to enable better cross-channel marketing