Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024 David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment
May 15, 2024 How do I become a better manager? Being a manager is tricky because it can be hard to get honest feedback from your employees. But if you’re trying to improve, you are on the right path. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s mini-advice column. Every week, deputy editor Kathleen Davis, host … Continue reading How do I become a better manager?
April 22, 2024 How to be a better manager to Gen Z Gen Z workers are often misunderstood. However, there are steps you can take to better understand, and support, Gen Z. BY Amelia Dunlop People who were born between 1997 and 2012, otherwise known as the members of Gen Z, are expected to make … Continue reading How to be a better manager to Gen Z
April 22, 2024 Why solid-state battery startups need better branding EV battery companies haven’t had to worry about building a brand as EV makers have picked up the communications slack. That needs to change. BY Matt Owens For several years, investors (and futurists) have been waiting impatiently for the arrival of solid-state EV batteries. They … Continue reading Why solid-state battery startups need better branding
April 04, 2024 One of the most addictive apps of the year just got better Rooms, an app that lets you build and explore interactive rooms, is out of its proof-of-concept phase. BY Hunter Schwarz Rooms, a free iOS app that lets users create and swipe through interactive 3D rooms, has done some remodeling. “The first … Continue reading One of the most addictive apps of the year just got better
Obsessing over inbox placement won’t move the needle. Focus on segmentation, respecting customer preference and getting buy-in for email. Ryan Phelan on March 25, 2024 Lately, I’ve been feeling as if I’m living in 2013 again. But not because it was such a memorable year. No, I’m stuck in 2013 because many of the small, … Continue reading 3 keys for better email engagement in Gmail
March 23, 2024 Work is harder than it should be for many people. Here’s how to make it better for yourself Andre Martin maintains you should spend more time looking for the right fit so that you spend more of your 13.5 years at work energized, engaged, fulfilled, and happy. BY Next Big Idea Club Andre … Continue reading Work is harder than it should be for many people. Here’s how to make it better for yourself
March 14, 2024 Target’s new budget brand deserves better branding Target has a reputation for making affordably priced products look expensive. So why does its latest brand look so cheap? BY Elizabeth Segran A key to Target’s success has been to make affordably priced products feel expensive. The retailer, which generated $107.4 billion in revenue last year, … Continue reading Target’s new budget brand deserves better branding
By Jennifer Cohen February 03, 2024 American mothers are facing an existential crisis. There have never been more of us, yet it doesn’t feel like it’s any easier. There are also nearly 44 million caregivers in this country—a disproportionate number of them women (75%). The tune of their free labor? $470 billion each year, … Continue reading 4 ways leaders can better support stressed-out caregivers and working parents
By Anisa Purbasari Horton You’re feeling stagnant in your career, so you apply for an interesting new job. Several screening calls and interviews later, you have an offer letter in your hand. You hand in your resignation letter, and your manager asks to see you. Rather than conduct an exit interview, they come back … Continue reading What to do when your counteroffer is better than your new job offer
