Not all partners deliver. Learn how to evaluate audience access, subject matter expertise, and distribution commitment before you commit. By Lisa Shaw Published on April 22, 2026 The first research campaign I managed for a client was… disappointing. A third-party vendor designed the survey and fielded it to their panels. We knew exactly … Continue reading How to choose the right research partner and get better B2B results
Turn scattered inputs into clear campaign strategy by combining CRM data, research and structured prompting into a repeatable system. By Ed Poppe Published on April 10, 2026 Seasonal campaigns can boost sales and deliver a strong ROI. The most successful ones improve with each season. From what I’ve seen, campaigns that bring together … Continue reading A 6-step AI workflow for building better seasonal campaigns
April 09, 2026 Four steps for better focus from a cognitive scientist BY Art Markman One of the biggest barriers people face to their productivity is an inability to focus. Most people are highly distracted and distractable, which makes it hard to sustain the level of attention required to complete complex tasks and to think through … Continue reading Four steps for better focus from a cognitive scientist
AI bias often starts before the model runs. Missing context, flawed prompts and assumptions distort outputs. Here’s how to correct them. By Ryan Phelan Published on March 18, 2026 Last updated on March 25, 2026 Among all the concerns marketers have when bringing AI into decision-making, there’s one we don’t talk about enough: … Continue reading 3 ways to reduce bias in AI with better context
February 28, 2026 3 affordable networking options that work better than LinkedIn BY Emily Guy Birken Networking as a solopreneur can feel impossible. LinkedIn is full of the sort of hustle-culture aficionados who think yoga at 4 a.m. is something to brag about and who want you to buy their online course. Joining a … Continue reading 3 affordable networking options that work better than LinkedIn
Early signals from Airbnb suggest visitors arriving via AI assistants are more likely to book, hinting at a major shift in how high intent traffic is discovered and measured. By Danny Goodwin February 18, 2026 Traffic from AI chatbots converts at a higher rate than traffic from Google. That’s according to Airbnb CEO … Continue reading Airbnb says AI chatbot traffic converts better than Google
February 01, 2026 Every dating app has AI now. Can it help make better matches?
February 01, 2026 Want your team to come up with better ideas? Try this
Google Will Know You Better Than You Know Yourself by Laurie Sullivan , Staff Writer, January 14, 2026 An ecosystem of consumer apps and what seems like billions of interactions daily has given Google an advantage to make its Gemini app the smartest personal assistant. Google on Wednesday introduced a beta feature called “Personal Intelligence” … Continue reading Google Will Know You Better Than You Know Yourself
January 09, 2026 Brick-and-mortar bookshops look better than ever in the Amazon age span>span]:whitespace-nowrap”>
