Bob Van Rossum — January 11, 2019 Follow @BobVR — January 11, 2019 Ensure your social media efforts supported by cutting-edge talent! Videos are a fantastic way to interact with and engage your audience on social media as they give businesses an opportunity to connect with their audience on a personal level. No matter what … Continue reading Social Media 101: Best Practices for Social Media Video Across Different Channels
U.S. retail returns are expected to cost retailers $550 billion by 2020, with e-commerce leading the way. Robin Kurzer on January 4, 2019 at 8:00 am The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to process 1.3 million returns on January 3 alone. E-commerce is … Continue reading It’s post-holiday return season: How marketers can make the best of it
Matt Rawlings — January 3, 2019 — January 3, 2019 Choosing when to spend and when not to are key business decisions often revolving around taking a long term view. From a new printer to high ticket training it’s more than simply ‘can we afford it?’ The important factor is: will it pay off in … Continue reading The Best Business Investments
Justice Mitchell — December 27, 2018 Follow @justicemitchell — December 27, 2018 Cast your final spell to seek engagement! EXAMPLE – DIY Article on “X” Compelling Title Open the article with what quick summary of the article is about, how it will benefit the reader and what can be gained. Perhaps even a ‘bullet list’ … Continue reading Stop Blogging: Best Practices and Witchcraft for Compelling Articles (Part 3)
Irina Weber — December 20, 2018 Follow @irinaweber048 — December 20, 2018 Everyone knows that Google Ads is one of the best ways to get new leads for various businesses. Competition is fierce on Google. Every day you see a bunch of other advertisers that make bids on the same keywords and get more clicks … Continue reading 5 High-Impact Ways to Create The Best Performing Google Ads
Gabe Honesto — December 13, 2018 — December 13, 2018 Today, Software Asset Management (SAM) is more important than ever. This is because organizations are using more software than ever before. New tools are constantly being developed to assist with a myriad of business functions, from marketing, to sales, to HR. For this reason, software … Continue reading 5 Best Practices for Successful Software Asset Management
Rick Lepsinger — December 8, 2018 Follow @onpoint_llc — December 8, 2018 Free-Photos / Pixabay Cross-functional teams are an essential part of the ongoing effort to develop innovative and agile solutions to the problems facing modern businesses. By leveraging the diverse range of skills and resources scattered across multiple departments, organizations can build these teams … Continue reading How to Create the Best Cross-Functional Teams
Julian Baring on December 6, 2018 People have been telling stories for thousands of years, and the elements of what makes a good story have changed precious little in that time. Through the stories we tell, we not only entertain and connect with others, but we also convey information about our own beliefs, tastes and … Continue reading The new best practices for digital brand storytelling
Kevin George — December 5, 2018 Follow @imkevin_monk — December 5, 2018 geralt / Pixabay Email marketing is a complicated affair. Email is not just another marketing channel. Creating effective emails is an art and science that needs clear-cut thinking, technical soundness as well as timely execution. A simple error can ruin your entire email … Continue reading How to QA Email Campaign Best Practices
Why has the idea of omnichannel marketing fallen from favor? Columnist Lewis Gersh says it’s because of inflated expectations, rooted in some fundamental misunderstandings of the underlying technology. Lewis Gersh on December 5, 2018 Imagine trying to drive around the U.S. with no directions, no GPS and no street signs. How frustrating would that … Continue reading The best way to understand omnichannel is to work backward
