by Amanda Oliver June 8, 2016June 8, 2016 Like a certain Game of Thrones character, Facebook killed off one of its leading cast members last month. Facebook’s programmatic buying platform called Facebook Exchange or FBX, was a platform that used cookie-based data to deliver ads to users of Facebook. This system worked by allowing “approved … Continue reading 4 Fatal Flaws In FBX and Why Buying Directly On Facebook Was Always The Best Choice
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The 6 Best (Free!) AdWords Tutorials for Beginners Right Now
by Mary Lister June 7, 2016June 7, 2016 Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a campaign? What are extensions?! (You get the point.) I can empathize. I’m still figuring out what AdWords … Continue reading The 6 Best (Free!) AdWords Tutorials for Beginners Right Now
Challenges and Best Practices in Integrating ERP Solutions and eCommerce
by Alden Morse May 27, 2016May 27, 2016 If you’re a wholesale distributor or manufacturer with a B2B eCommerce channel, you probably already know you need to integrate your ERP with your eCommerce application in order to gain maximum efficiency in your order and fulfillment processes. But what you may not know is the best … Continue reading Challenges and Best Practices in Integrating ERP Solutions and eCommerce
10 Secrets to Research the Best SEO Keywords
by Amber Racer May 22, 2016May 22, 2016 SEO is a puzzle to some. Researching the best SEO keywords is an essential part of your online strategy, that is, if you want to be seen. Before slapping content up on a website, be sure you’ve done your keyword research. As a content marketer, you easily … Continue reading 10 Secrets to Research the Best SEO Keywords
The 5 best digital marketing courses for the modern-day marketer
Give your marketing career the digital boost it requires with these popular training courses. Modern-day digital marketers are expected to be competent in a host of skills, including analytics, copywriting, creative direction, sales, digital media, and more. But unless you’re ready to invest tens of thousands of dollars and commit years of your life to … Continue reading The 5 best digital marketing courses for the modern-day marketer
How to Create the Best PPC Campaigns for Lead Conversion
by Adam Proehl May 19, 2016May 19, 2016 I’ve been around B2B Lead Gen Pay Per Click (PPC) campaigns long enough to know that they can go one of three ways: The program can be a cost effective way to successfully drive leads at a return rate that makes complete financial sense for an organization. … Continue reading How to Create the Best PPC Campaigns for Lead Conversion
4 Best Practices for More Efficient Stock Management
by Matt Osit May 18, 2016May 18, 2016 If you’re a wholesale distribution or manufacturing company, efficiently managing stock is one of the biggest challenges your business faces. Stock management, sometimes also called inventory management, is the process of efficiently managing stock to ensure that your supply is enough to meet customer demand. Stock management … Continue reading 4 Best Practices for More Efficient Stock Management
5 Best Practices to Consider Before You Use Livestreaming Video
by Azure Collier May 17, 2016 Follow @azurecollierMay 17, 2016 Live video is the most talked-about tool among social media marketers right now. Marketers from small businesses to large corporations are jumping on the live video trend, and it’s working. People spend 3 times longer watching live video on Facebook compared to non-livestreamed video content. … Continue reading 5 Best Practices to Consider Before You Use Livestreaming Video
The 9 Best Facebook Marketing Tools
by Tom Pick May 17, 2016May 17, 2016 Along with Google, Facebook is one of the giants of the Internet. According to recent research, 71% of all Internet users have a Facebook profile. 96% of B2C and and 88% of B2B companies use Facebook for marketing. Not surprisingly, an ecosystem of developers and vendors … Continue reading The 9 Best Facebook Marketing Tools
Best Way to Use Google Adwords When Starting a PPC Campaign
by Amber Callan May 12, 2016 Follow @ambermcallanMay 12, 2016 Creating and running a PPC campaign can be scary. You create these keyword lists and write up these ads so when enabled, your business starts spending money to hopefully generate leads. While you try to make the most educated decisions on what to target, … Continue reading Best Way to Use Google Adwords When Starting a PPC Campaign
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