by Gyles Seward May 5, 2016 Follow @ElementaryDigiMay 5, 2016 In web development, change can often seem daunting, but a few regular tweaks to design and layout could have major implications. Aside from improving user experience, your conversions could increase as well as customer referrals. This process of optimising a website through incremental changes is … Continue reading AB Testing Tips – What Works Best for Your Landing Pages?
By Courtney Danyel May 5th, 2016 Any marketer new to Google AdWords is probably familiar with one ad-type: text ads that appear in search results. But text-only ads are far from everything that Adwords has to offer. Businesses can choose from several different ad-types that appear around the internet. But if you want to make … Continue reading Which Adwords Ad Format Is Best For Your Business?
by Warren Knight April 30, 2016 Follow @warrenknightApril 30, 2016 Do you know the best times to post on social media for each specific network? Social media is great, but it will only provide results for you if you truly understand when you should be posting on each social network. You can play the guessing … Continue reading Best Times to Post on Social Media
by Jennifer Hanford April 25, 2016 Follow @jennghanfordApril 25, 2016 Are you thinking about becoming an entrepreneur or solopreneur? If so, then you are certainly not alone. There are thousands – if not millions – of people who dream about pursuing their passions and becoming their own bosses. And indeed, thousands of people in the … Continue reading The 5 Best Resources for a New Entrepreneur
by Amanda Oliver April 21, 2016April 21, 2016 TL;DR Version: Video ads on Facebook perform better than link or carousel ads Canvas ads are killing it with user engagement versus traditional ads Instant Articles are Canvas Ads’ more grown-up cousin and they have integrated video ads Live broadcast video is Facebook’s newest frontier, and shows … Continue reading All Signs Point To Video Ads Being Your Best Investment On Facebook
By Felix Tarcomnicu April 18th, 2016 A popular misconception is that content marketing its all about blogging. While blogging is certainly an important and effective component of content marketing, it is not the only one. It may not even be the best way to reach your audience. There are other avenues where your content can be … Continue reading Content Marketing Best Practices For 2016
by Jenna Erickson April 16, 2016 Follow @gocodalApril 16, 2016 A seamless navigation is an important part of the user experience of a website. It is more than that, it’s mission critical. Without proper navigation on your eCommerce website, users will repeatedly abandon the page because they’re unable to find what they are looking for. … Continue reading eCommerce Usability: 4 Navigation Best Practices
by Jonny Rosen April 14, 2016 Follow @ohjonnyApril 14, 2016 Your Facebook page is not just a powerful tool for reaching audience members and creating exposure for your brand. It is also a powerful money-making tool on its own. The more followers you have on your Facebook page, the more opportunities you have to increase … Continue reading Best Ways to Monetize Your Facebook Page
If you want to gain insight into the effectiveness of ad exposure across devices, conversion lift reporting is a no-brainer. Contributor and Twitter research head Jeffrey Graham shares some tips to help you get started. Jeffrey Graham on April 13, 2016 Performance marketing is all about driving value and efficiency. The most successful marketers … Continue reading Using conversion lift reporting: Best practices
by Camilla Bradley April 11, 2016 Follow @Cami11aBradleyApril 11, 2016 Social Media marketing has become a full time job and with good reason, it’s free and millions of people over the world are using it. Like anything it takes time to become successful on social media, but if you do it correctly and creatively you’ll … Continue reading The Best Advice for Using Social Media With Your Business
