Brandon Leibowitz — September 25, 2017 Follow @seooptimizers — September 25, 2017 geralt / Pixabay Lack of engagement is one of the most frustrating parts of social media marketing. If you are not consistent in posting on social media, then if you are lucky, you will sometimes get a like, but no regular follows, comments, … Continue reading Being Social on Social Media to Grow Engagement
Get to know Vintage Italia’s CMO, Adam Cohen. Amy Gesenhues on July 7, 2017 As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy … Continue reading Vintage Italia’s CMO credits his father with being the most influential person in his career
Karl Sakas — July 6, 2017 Follow @KarlSakas — July 6, 2017 geralt / Pixabay Delegate clients to your team, so that you’re not clients’ day-to-day contact. Your job is to run the agency. Are you in a situation where key clients see you as their day-to-day contact at your agency? That’s not good—once you … Continue reading Delegate Clients to Your Team: How to Escape Being the Day-to-Day Contact
By Andrea Moxham June 26th, 2017 We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine rank by creating new content for spiders to crawl. … Continue reading How to Get More Positive Customer Reviews [Without Being Annoying]
David Williamson — June 25, 2017 Follow @efficientip — June 25, 2017 skeeze / Pixabay I’m a CEO of a company in a highly competitive industry – technology. In particular, network management and security (DNS-DHCP-IPAM). We’re a challenger – meaning there are bigger and fiercer competitors who play in our space that have the luxury … Continue reading How Being a Triathlete Makes Me a Better CEO
Mandy Edwards — June 3, 2017 Follow @memktgservices— June 3, 2017 I want to be successful because I like to win. I’m not being arrogant, those who know me best know just how competitive I am. That competitiveness drives me to aim for success in whatever it is I’m doing. Success, for you, could mean … Continue reading 5 Elements to Being a Successful Business Owner
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content
Amy Campbell — March 22, 2017 — March 22, 2017 What’s happening with Wendy’s Twitter? Wendy’s kicked off 2017 with a bold move. After a Twitter user challenged the age-old tagline that Wendy’s beef is fresh and never frozen, the fast food chain shifted the tone of its replies from friendly to sassy with one … Continue reading Being Wendy’s: the Risk and Reward of Going Rogue on Social Media
Graham Jones — February 13, 2017 Follow @grahamjones— February 13, 2017 A couple of months ago, Amazon completed its first delivery by drone in the UK. From the time the order was placed to the customer having the box in their hands was a mere 13 minutes. You couldn’t get it any quicker unless the … Continue reading Is Your Business Ready For Being Instant?
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
