David Williamson — June 25, 2017 Follow @efficientip — June 25, 2017 skeeze / Pixabay I’m a CEO of a company in a highly competitive industry – technology. In particular, network management and security (DNS-DHCP-IPAM). We’re a challenger – meaning there are bigger and fiercer competitors who play in our space that have the luxury … Continue reading How Being a Triathlete Makes Me a Better CEO
Mandy Edwards — June 3, 2017 Follow @memktgservices— June 3, 2017 I want to be successful because I like to win. I’m not being arrogant, those who know me best know just how competitive I am. That competitiveness drives me to aim for success in whatever it is I’m doing. Success, for you, could mean … Continue reading 5 Elements to Being a Successful Business Owner
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique ‘point of view’ across the right outlets. Malcolm Cox on April 11, 2017 Suffice it to say, Google has not had a good past several weeks, given … Continue reading How to keep your brand message from being hijacked by surrounding content
Amy Campbell — March 22, 2017 — March 22, 2017 What’s happening with Wendy’s Twitter? Wendy’s kicked off 2017 with a bold move. After a Twitter user challenged the age-old tagline that Wendy’s beef is fresh and never frozen, the fast food chain shifted the tone of its replies from friendly to sassy with one … Continue reading Being Wendy’s: the Risk and Reward of Going Rogue on Social Media
Graham Jones — February 13, 2017 Follow @grahamjones— February 13, 2017 A couple of months ago, Amazon completed its first delivery by drone in the UK. From the time the order was placed to the customer having the box in their hands was a mere 13 minutes. You couldn’t get it any quicker unless the … Continue reading Is Your Business Ready For Being Instant?
Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs
by Aaron Baar, Staff Writer, December 6, 2016 Running a business connected to a national brand can have its advantages. But brand recognition will only take a product so far, and when it comes to engaging with consumer on a tactical level, many affiliates may need some corporate help. One of the findings within BrandMuscle’s … Continue reading Are Local Affiliates Being Left Behind?
Glen Lipka — November 30, 2016 — November 30, 2016 In the 90’s after internet advertisers filled all the ad space available and nearly ruined the online experience, a new phenomenon swept across the screen. This phenomenon was called “Banner Blindness.” It referred the fact that people learned what advertisements looked like and began to … Continue reading Being Natural in Sales Emails
Paul Keijzer — November 24, 2016 Follow @Paul_Keijzer— November 24, 2016 We all know how challenging it can be working for a tough boss. Some may even go as far as saying they’re horrible bosses (check out the movie for a few laughs)! But aren’t bosses really looking out for your best interests? Don’t they … Continue reading Are You Being Held Back By A Selfish Boss?
John Nemo — November 22, 2016 Follow @JohnNemoPR— November 22, 2016 Here’s the unvarnished truth about what it takes to be a high-level, ultra successful entrepreneur or business owner. It was not the answer I expected, but I have no doubt it would have made my parents smile. I’d just emerged from an incredible 48 … Continue reading What Being Locked in a Room for 48 Hours with High-Level Entrepreneurs Taught Me
