Tag Archives: Behavioral

Behavioral Targeting For Health Care Takes Twist To Prove ROI

Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which  the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI

The Last Blast: Retailers Are Moving To Behavioral Emails

The Last Blast: Retailers Are Moving To Behavioral Emails by Ray Schultz , Columnist, June 7, 2018 Email remains the most profitable channel. But batch-and-blast mailing is fading out as behavioral targeting takes over — especially in retail, according to Marketers Are On A Mission, a study by SmarterHQ, Cheetah Digital, Liveclicker, and Mailcharts. Amazon … Continue reading The Last Blast: Retailers Are Moving To Behavioral Emails

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16

Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16 by Wendy Davis  @wendyndavis, May 24, 2018 Lawmakers have launched a new push to prevent companies from using behavioral advertising techniques to target teens younger than 16. The “Do Not Track Kids Act,” re-introduced this week, would prohibit companies from collecting personal data, including location … Continue reading Lawmakers Push To Ban Behavioral Targeting Of Kids Under 16

Steering digital messaging with behavioral science insights

Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making. Peter Minnium on April 23, 2018   The conjoined worlds of business and market research are constantly in flux. Changing media technologies demand new marketing strategies and adaptive research methodologies. Evolution is also driven … Continue reading Steering digital messaging with behavioral science insights

Behavioral triggered emails: Not just for e-commerce anymore

You may associate behaviorally triggered emails with e-commerce, but contributor Jose Cebrian explains scenarios that work for financial services, B2B, healthcare, travel and entertainment. Jose Cebrian on April 12, 2018     In the world of marketing, there are three main types of campaigns. The most common is the planned marketing campaign: A company decides … Continue reading Behavioral triggered emails: Not just for e-commerce anymore

3 behavioral stats for retailers to supercharge your holiday strategy

Columnist Andrew Waber takes a look at consumers’ retail search activity to give you insight into the keywords and product content that will give your brand a leg up during the holiday season. Andrew Waber on September 20, 2017   What’s different about the holidays this year? If you’re a marketer, you need to know … Continue reading 3 behavioral stats for retailers to supercharge your holiday strategy

Powering the Shopper Experience via Behavioral Insights

Alex Gutman — July 20, 2017 Follow @Cooladata — July 20, 2017 “The more information that is known about an online visitor, the more targeted an advertisement or Web page content can be, which will improve the user experience and the site’s results.”– Gartner Research That “more information” Gartner is talking about can only be … Continue reading Powering the Shopper Experience via Behavioral Insights

10 behavioral science principles for great digital creative

What can behavioral science teach marketers about digital advertising? Contributor Peter Minnium dives into key learnings from behavioral scientists to help you know how to engage your prospects. Peter Minnium on December 30, 2016 Dr. Herbert Simon, the Nobel prize-winning psychologist, coined the phrase “poverty of attention” back in 1971, at the dawn of the … Continue reading 10 behavioral science principles for great digital creative