Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond. Nancy Harhut on September 28, 2023 You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow … Continue reading How to boost marketing engagement with behavioral science triggers
Tag Archives: Behavioral
Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
Inbox Insight Used Bombora To Gain Long-Term Data Insights Into Behavioral Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 12, 2022 Inbox Insight, a business-to-business (B2B) demand-generation specialist, worked with Bombora to leverage more intent data to support clients into its model. This means overlaying intent data to ensure predictive targeting. The removal of cookies … Continue reading Inbox Insight Used Bombora To Gain Long-Term Data, Reveal Behavioral Changes
How marketers can use behavioral data to improve customer experiences
Understanding customer behavior is vital to enhancing experiences. Corey Patterson on January 21, 2022 “Marketers are expected to deliver campaigns that cultivate rich customer experience and drive brand awareness, all within a quick turnaround time,” said Megan Sangha, Senior Product Marketing Manager at Wrike, in her presentation at our MarTech conference. “Things could be different … Continue reading How marketers can use behavioral data to improve customer experiences
Balancing Value Between Behavioral Targeting And Behavioral Attribution
Balancing Value Between Behavioral Targeting And Behavioral Attribution by Cory Treffiletti , March 10, 2021 Last week Google made a big announcement that essentially eliminated third-party behavioral targeting from its platforms. I read the news and was certain the reverberations were being felt throughout the entire martech ecosystem. What about outside of that ecosystem? … Continue reading Balancing Value Between Behavioral Targeting And Behavioral Attribution
How Positive Behavioral Metrics Can Boost Your Team
Jonathan Fries August 18, 2020 Data is critically important for organizational success. As IT professionals, you understand the benefits of establishing clear metrics to gain visibility into how your organization is driving value. The right metrics provide insights into what the organization needs to change and where it is winning. But many companies overlook positive … Continue reading How Positive Behavioral Metrics Can Boost Your Team
Technographics: Legacy vs. Behavioral
Benjamin Cavicchi — September 25, 2019 There are two approaches to determine technology in-use behind the firewall at a company: legacy and behavioral technographics. However, these approaches differ dramatically in terms of data sources and data breadth / depth. Data Sources: Legacy The main source of data are company job postings which request familiarity or … Continue reading Technographics: Legacy vs. Behavioral
Behavioral Shifts In Voice Search Demonstrate Need For SEO
Behavioral Shifts In Voice Search Demonstrate Need For SEO by Laurie Sullivan , Staff Writer @lauriesullivan, July 9, 2019 Consumers are shifting their behavior toward using their voice to find answers, albeit slowly. The Voice Assistant SEO Report For Brands — released in July by Voicebot, which produces independent research on voice and artificial intelligence, and … Continue reading Behavioral Shifts In Voice Search Demonstrate Need For SEO
Behavioral Differences, Aging Population Changing Search
Behavioral Differences, Aging Population Changing Search by Laurie Sullivan @lauriesullivan, April 25, 2019 It appears that older users are more skeptical and willing to look for a variety of answers to their questions on Google, whereas younger users want their question answered as quickly as possible. These nuances in behavior will change the future of … Continue reading Behavioral Differences, Aging Population Changing Search
Behavioral Targeting For Health Care Takes Twist To Prove ROI
Behavioral Targeting For Health Care Takes Twist To Prove ROI by Laurie Sullivan , Staff Writer @lauriesullivan, June 11, 2018 Tomorrow Networks has developed a way to measure its pharmaceutical clients’ campaigns that goes beyond traditional digital metrics, which the company’s executives believes will work in other industries. The strategy increases the transparency and proves the … Continue reading Behavioral Targeting For Health Care Takes Twist To Prove ROI
The Last Blast: Retailers Are Moving To Behavioral Emails
The Last Blast: Retailers Are Moving To Behavioral Emails by Ray Schultz , Columnist, June 7, 2018 Email remains the most profitable channel. But batch-and-blast mailing is fading out as behavioral targeting takes over — especially in retail, according to Marketers Are On A Mission, a study by SmarterHQ, Cheetah Digital, Liveclicker, and Mailcharts. Amazon … Continue reading The Last Blast: Retailers Are Moving To Behavioral Emails
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