Tag Archives: Behavior

Consumer Behavior Influences Search Ranking Position

Consumer Behavior Influences Search Ranking Position by Laurie Sullivan @lauriesullivan, June 14, 2017 User behavior signals, such as time on site, pages per session and bounce rate, indicate the authority of a Web site and influence its rankings. The higher a page’s position, the lower the bounce rate, according to a study released Wednesday. It … Continue reading Consumer Behavior Influences Search Ranking Position →

Tax Time Shows Shifts In Online Behavior, Device Use

Tax Management

Tax Time Shows Shifts In Online Behavior, Device Use by Laurie Sullivan @lauriesullivan, April 14, 2017 Junk food and candy beat out alcohol as American’s favorite vice when preparing taxes for filing, as the deadline approaches April 18. About 9% said they even fantasized about not fling to see what happens, according to findings in … Continue reading Tax Time Shows Shifts In Online Behavior, Device Use →

Holiday Behavior Shows Research Requires Multiple Channels

Omni-Channel

by Laurie Sullivan@lauriesullivan, January 24, 2017 Conversion rates rose week-over-week from October 1, 2016 through November 30, 2016 by an average of 7.3%, but in December there were 65% more sales during the first two weeks of the month than the last two weeks, according to data released Tuesday. Sales dropped toward the … Continue reading Holiday Behavior Shows Research Requires Multiple Channels →

The 1 Simple Behavior All Great Leaders Leverage

Leadership Lessons

John Nemo — January 6, 2017 Follow @JohnNemoPR— January 6, 2017 Leadership Expert and CEO Nigel Green shares the singular, defining approach that separates good leaders from great ones. Whether you’re an a solo business owner or the CEO of a Fortune 500 company, leadership is something you can’t live without. If you want to … Continue reading The 1 Simple Behavior All Great Leaders Leverage →

Location Behavior Could Drive Sales Online During Holidays

Holiday Season

by Laurie Sullivan, Staff Writer @lauriesullivan, November 22, 2016 Local targeting may prove more beneficial during the holiday season than some marketers realize. Data pulled from Verve shows that Black Friday shoppers are seldom willing to travel more than 10 miles, but it really depends on the type of store and what the consumer plans … Continue reading Location Behavior Could Drive Sales Online During Holidays →

What Our Online User Behavior Study Reveals

User Engagement

Angie Geffen — November 12, 2016 Follow @AngieGeffen— November 12, 2016 Understanding how users behave online is key to creating a marketing strategy that gets results. If you don’t understand how your audience behaves, how will you know where to post your ads? Or what kind of content to create? Or what kind of SEO … Continue reading What Our Online User Behavior Study Reveals →

Increase Sticky Behavior to Prevent Credit Card Switching

Payments Online

Fred Ulrich — November 9, 2016 — November 9, 2016 Competition among credit cards is becoming increasingly intense. And with the current market offering low introductory offers and rich acquisition incentives, it is becoming harder and harder to retain loyal customers. A 2016 survey conducted by CreditCards.com revealed that 24% of respondents indicated a card … Continue reading Increase Sticky Behavior to Prevent Credit Card Switching →

How The Holidays Change Consumer Behavior

Customer Engagement

by Laurie Sullivan@lauriesullivan, October 3, 2016 Searches, media consumption and social sharing increase during the holidays as pictures, videos and gift-giving ideas are researched and shared. Most consumers will spend more time online, watch more TV, and go to the movies more often during the holiday season, according to the findings of a recent survey. … Continue reading How The Holidays Change Consumer Behavior →

Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows

Google

by Laurie Sullivan @lauriesullivan, May 26, 2016 On the heels of Google’s forthcoming AdWords change that allows advertisers to modify bids for smartphones, tablets and desktops, cClearly set out to take an in-depth look at the differences in consumer search behavior between mobile and desktop among industries, products, countries and search engines. Here’s what they found. … Continue reading Mobile, Desktop Search Behavior Differs Greatly On Google, Study Shows →

Behavior Based Email Marketing [Infographic]

Email Marketing

by Eric Hammis January 15, 2016 Follow @360InteractiveJanuary 15, 2016 Believe it or not, but there are business owners out there who believe that “email marketing is dead.” Yea, sounds strange, right? But it’s true. Why businesses owners feel this way is beyond me, because email marketing, in fact, is alive more than ever. They … Continue reading Behavior Based Email Marketing [Infographic] →