by Ed PowersSeptember 21, 2016 All Sales are Not Equal You might be surprised to learn that some purchases actually increase customer churn. After buying software, many customers discover that it’s not a good fit for their needs, which prompts them to cancel their subscriptions. With new revenue alone as the goal, a large number … Continue reading Loyalty Begins With a Value Proposition
As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…
When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report. Matt McGee on June 8, 2016 If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. The … Continue reading Google Analytics begins breaking out iOS traffic by model (when it can)
With all eyes on mobile, columnist Rob Rasko shares what he’s learned about mobile vs. desktop ad effectiveness and what works best for mobile advertising creative. Rob Rasko on August 26, 2015 Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are … Continue reading Succeeding In Mobile Advertising: The Journey Begins
Elizabeth WilliamsAugust 10, 2015 I think marketers spend a lot of time and calories talking to people who really don’t give a sh*t. We like to call this awareness building –the first stage in our Journey of Unreciprocated Love. Awareness, it seems to me, is lately about interrupting people long enough to think about your … Continue reading Brand Loyalty Begins With Giving A Sh*t [Infographic]
Bradford BlevinsJuly 30, 2015 Many organizations know when they are in need of change. Things that once worked don’t seem work any longer across the organization. Small issues in one area or function or department now seem systemic. Behaviors and attitudes about work, and with work, are changing. Austerity, ambiguity and productivity issues may be … Continue reading Change Begins Where Strategy, Culture And Leadership Connect
In the ever-expanding push for more advertising space, Twitter is experimenting with ads within profile pages. Greg Finn on April 1, 2015 Twitter users should now be used to seeing targeted ads pop up in their stream. But how about on their own content? Re/code confirmed a new ad test that displays promoted tweets directly … Continue reading Twitter Begins Pushing Ads Within User Profile Pages
