Tag Archives: Begins

Where Strategy Begins

Natalie Ross July 29, 2021 Some of the most seasoned marketing executives have patted me on the head when I’ve emphasized the importance of digital brand strategy. “Let the experts in social media, etc., take care of it,” they say. “No need to mess around with new online toys and platforms that don’t concern us … Continue reading Where Strategy Begins →

Startup Due Diligence Begins With Your Cofounder(s)

Startup Business

Bretton Putter — May 15, 2019 Follow @brettonputter — May 15, 2019 Deciding to start a business is a momentous decision. Any entrepreneur will tell you that in the early years – with no guarantee of long-term success – you will pour more blood, sweat and tears into your venture than you even knew possible. … Continue reading Startup Due Diligence Begins With Your Cofounder(s) →

A strong central stack of technology begins with the CMO

Content Optimization

Chief marketing officers must map new technologies to core business objectives and articulate how they contribute to meeting goals. Here’s how. Jim Yu on February 28, 2019 There has been an explosion in both consumer technology and marketing technology over the past decade. The simultaneity of those growth spurts is far from coincidental as … Continue reading A strong central stack of technology begins with the CMO →

Local SEO Begins with Google My Business

SEO Local

Kris Spisak — February 7, 2019 Follow @MidloWeb — February 7, 2019 A free tool that allows you to control how your business appears on Google Maps and Google search results? Yes, this is Google My Business (GMB). While small businesses shouldn’t just pay attention to Google and Google alone, this search giant has over … Continue reading Local SEO Begins with Google My Business →

Becoming a Better Leader Begins by Identifying Your Blind Spots

Leadership Skills

Jim Haudan — October 12, 2018 Follow @jhaudan — October 12, 2018 RoyalAnwar / Pixabay If you think the marketing world is trying to pull one over on you today, then you need to pull up some old school ads. Boy oh boy, we were blind to the fact that folks were trying to sell … Continue reading Becoming a Better Leader Begins by Identifying Your Blind Spots →

Loyalty Begins With a Value Proposition

Loyalty Programs

by Ed PowersSeptember 21, 2016 All Sales are Not Equal You might be surprised to learn that some purchases actually increase customer churn. After buying software, many customers discover that it’s not a good fit for their needs, which prompts them to cancel their subscriptions. With new revenue alone as the goal, a large number … Continue reading Loyalty Begins With a Value Proposition →

Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas…

Retail Marketing

As we kick off our Holiday Retailer coverage for 2016, we encourage e-commerce marketers to tune in and keep checking back for news you can use, as well as the latest developments in the space. Pamela Parker on July 15, 2016 at 10:30 am No matter the marketing discipline, preparation is a key ingredient for … Continue reading Holiday Retailer 2016 begins: It’s beginning to look a lot like Christmas… →

Google Analytics begins breaking out iOS traffic by model (when it can)

Google Analytics

When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report. Matt McGee on June 8, 2016 If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. The … Continue reading Google Analytics begins breaking out iOS traffic by model (when it can) →

Succeeding In Mobile Advertising: The Journey Begins

Mobile Advertisement

With all eyes on mobile, columnist Rob Rasko shares what he’s learned about mobile vs. desktop ad effectiveness and what works best for mobile advertising creative. Rob Rasko on August 26, 2015 Our industry is on a journey. Digital media is growing up, and as mobile becomes the predominant way people consume content, marketers are … Continue reading Succeeding In Mobile Advertising: The Journey Begins →