by Mimoza Naumovska December 12, 2015 Follow @BonadzaDecember 12, 2015 The evolving mobile advertising marketplace today can be a tough environment for brands. Mobile devices are taking the lead, increasingly changing consumer behavior and making users more demanding. As consumers use several different devices on a daily basis, their behavior also changes – search on desktop and … Continue reading Mobile Programmatic: 3 Things to Consider Before Taking the Leap
by Robert Gloer December 6, 2015 Follow @IOUFinancialDecember 6, 2015 It happens every year. The holiday season is suddenly upon you, and yet your business is not in optimal condition to take full advantage of this very special time of the year – shopping season! Getting an Early Jump The best way to extract maximum … Continue reading Organize Finances Before the Holidays
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
by Anish Patel November 16, 2015 Follow @JoinRevolutionNovember 16, 2015 There are thousands of video production companies worldwide, so choosing the right one to make your company’s explainer video is no easy task. Your search can be narrowed when you start to see other videos you like and find what company made them or when … Continue reading 5 Uncommon Questions to Ask Before Hiring a Video Production Company
Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search. Wesley Young on November 10, 2015 Not too long ago, Mark Zuckerberg hinted that Facebook could eventually replace web search, at least to some degree. A step in that direction … Continue reading 6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate
by Bodhi Short November 10, 2015November 10, 2015 Demand marketing gets more complicated by the day. In order to get everything done and still ensure great customer experiences in this always-on environment, we often find ourselves cutting corners. But one shortcut can quickly grow into many, until our entire demand gen engine is compromised. Here’s … Continue reading Demand Generation Issues You Should Fix Before Your Boss Finds Out
Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015 Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Brian O’ConnorOctober 12, 2015 As long as humans have organized into groups, we have craved a magical, “Silver Bullet” fix for our challenges. Greek tragedy coined the familiar phrase “Deus ex Machina,” describing an unexpected power that saves the day, and the Oracle of Delphi told Philip of Macedonia that “with silver spears you may … Continue reading 3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions
Personal Branding BlogOctober 5, 2015 You walk into the interview room and you are ready. You’re looking good, feeling confident, and ready to show off your skills. But then things start to go south. The interviewer isn’t smiling, he doesn’t seem that interested in what you have to say, and wait‑‑did he just yawn? Even … Continue reading 5 Things To Know Before Going Into A Job Interview
Angela Hausman, PhDSeptember 29, 2015 Are you still tied to a cord? More and more folks are cutting the cord — the one connecting them to a cable or satellite box and serving up hundreds of channels they never watch. Smart media companies, like CBS and HBOGo, are poised to capitalize on Internet media with … Continue reading How Long Before Your Market Cuts The Cord?
