Yesmail says retailers are sending Black Friday emails too late, with majority of campaigns happening on Thanksgiving Day and Black Friday. Amy Gesenhues on October 29, 2015 Going on last year’s campaign results, Yesmail says retailers are waiting too late to send their Black Friday-themed emails and Facebook posts. According to a report from the … Continue reading Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
Brian O’ConnorOctober 12, 2015 As long as humans have organized into groups, we have craved a magical, “Silver Bullet” fix for our challenges. Greek tragedy coined the familiar phrase “Deus ex Machina,” describing an unexpected power that saves the day, and the Oracle of Delphi told Philip of Macedonia that “with silver spears you may … Continue reading 3 Questions to Ask Your B2B Software Product Team Before Turning to Silver Bullet Solutions
Personal Branding BlogOctober 5, 2015 You walk into the interview room and you are ready. You’re looking good, feeling confident, and ready to show off your skills. But then things start to go south. The interviewer isn’t smiling, he doesn’t seem that interested in what you have to say, and wait‑‑did he just yawn? Even … Continue reading 5 Things To Know Before Going Into A Job Interview
Angela Hausman, PhDSeptember 29, 2015 Are you still tied to a cord? More and more folks are cutting the cord — the one connecting them to a cable or satellite box and serving up hundreds of channels they never watch. Smart media companies, like CBS and HBOGo, are poised to capitalize on Internet media with … Continue reading How Long Before Your Market Cuts The Cord?
Jeremy ViaultSeptember 19, 2015 As the saying goes, first impressions go a long way. That’s why you might find yourself spending hours preparing your notes for a job interview, putting on your best outfit for a first date, or hailing a taxi avoid being late for an event. It’s pretty much the same when it … Continue reading Win Your Customers Over Before They Even Open
Al GomezSeptember 18, 2015 Rumor has it – There has been spreading rumors in the technology industry that local SEO is no longer useful for businesses. With a plethora of updates released by search engines, specifically Google, lots of businesses were confused whether to stick to local SEO or adapt to change. The truth is, … Continue reading Is Local SEO Still As Important As It Was Before?
David CraneSeptember 17, 2015 Most marketing technologies these days have multiple applications. Two separate systems may provide completely complementary capabilities for one marketing organization while being entirely redundant for another. This is just one reason why thoroughly researching your marketing tech investments is so important. While there never seems to be enough time to perform an … Continue reading 6 Sources To Consult Before Any MarTech Investment Decision
Robert WeissSeptember 16, 2015 Regardless if you are new to online business video production or a pro, if you use a professional video production services company or create video content in-house, the most important part of business video production is everything that happens offline, before the actual production. Companies of all sizes are realizing that … Continue reading The Most Important Part Of Online Video Happens Before You Turn The Camera On
Bob WoodsSeptember 16, 2015 When companies come into being, they usually have very specific ideas about their customers: what age they are, how much they make, etc. My question to you as a salesperson (and hopefully as someone who is interested in Social Selling) is, “If a company’s owner or management takes the time and … Continue reading Attract Potential Buyers Before They Need You
Jeff BullasSeptember 7, 2015 I was always a night owl. The evenings were the time I read, watched television and socialized. Reading a book sometimes took me into the small hours. That’s the time when the clock numbers are starting with one’s and two’s. The books were novels, self-help and business. I was consuming and … Continue reading Why You Should Blog Before Breakfast
