Google Tests ‘Remy’: How Soon Before Agents Own The Ad Chain? by Laurie Sullivan , Staff Writer, May 6, 2026 There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and … Continue reading Google Tests ‘Remy’: How Long Before Agentic Personalizes Ads?
Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest. By Tonya Walker Published on April 21, 2026 We’re all flooded with AI tools and features. Every week, there’s a new platform promising better personalization, faster content, smarter targeting, or fully … Continue reading Before you buy another AI tool, ask these 5 questions
ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public by Laurie Sullivan , Staff Writer, April 17, 2026 OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February. It makes sense that when users click an ad to carry out an … Continue reading ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
March 08, 2026 7 leadership moves that matter before you step in front of your team BY Andy Freed Tomorrow is the quarterly staff meeting, and project director Ann knows she needs to be ready. The agenda is familiar. At 3 p.m. she opens PowerPoint, pulls up the last deck, swaps in tomorrow’s date, and starts … Continue reading 7 leadership moves that matter before you step in front of your team
Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. By Bryce York March 6, 2026 I sit and stare at the screen, a blank page and a blinking cursor, trying to figure out the best way to word-smith my message to a … Continue reading Why your outreach fails before prospects even read it
March 05, 2026 Why I take founders on a 3-mile hike before writing a check BY Sandesh Patnam My team often jokes about the “Vulcan Mind Meld.” They say I need to share a brain with a founder before we can write a check. They aren’t wrong, but the process isn’t science fiction. It’s usually just … Continue reading Why I take founders on a 3-mile hike before writing a check
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. By Mike Ruff , January 27, 2026 With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there … Continue reading Smart marketers set the rules before AI makes the calls
January 16, 2026 3 questions to consider before making a career pivot
January 05, 2026 The U.K. just banned junk food ads before 9 p.m. and across the internet span>span]:whitespace-nowrap”>For Americans, the idea of watching live television without the constant barrage of commercials for prescription medications and junk food might seem foreign. That’s now the norm in the United Kingdom. Starting on Monday, a ban has gone … Continue reading The U.K. just banned junk food ads before 9 p.m. and across the internet
