Panelists at MarTech say understanding your internal capabilities is key before starting the buyer’s journey. Henry Powderly on October 7, 2020 at 2:42 pm With organizations wrestling more and more with the abundance of data that marketing channels are yielding, it is no wonder that managers of martech stacks are weighing the pros and cons … Continue reading Expert tips to consider before buying a CDP for your martech stack
Hachem Ramki September 29, 2020 There are far too many variables to an interview that should be considered beforehand. Despite the most intricate of preparations, the quality of the interview and success in recruitment beyond it, all depend on the interviewer, interviewee, and of course each interaction in between. This is why it’s important to … Continue reading Before the Interview: Vetting Top Talent
Delanda Coleman August 28, 2020 How can you connect and engage with customers and prospects when the trade show floors are closed? Virtual events are the year’s marketing buzzwords – businesses are scrambling to create engaging virtual experiences for their audiences at home that stand out. But how do you pull one off successfully and … Continue reading 3 Things You Need to Know Before You Host a Virtual Event
Steven Imke August 23, 2020 As a mentor to thousands of clients over the years, one question I get most of the time is to render an opinion about the client’s business idea. The process that I recommend to assess or validate a business idea starts with defining your core hypotheses, followed by identifying the … Continue reading How to Validate a Business Idea Before You Start
Jessica Thiefels July 5, 2020 Now that more of the United States is opening up, millions of Americans are returning to work. However, after the COVID-19 shutdowns, “back to the office” doesn’t necessarily mean “back to normal.” To help employees adjust to office life post-quarantine, you’ll need to be ready to communicate important changes and … Continue reading 5 Topics to Communicate to Employees Before Going Back to the Office
Shane Barker June 18, 2020 Word-of-mouth marketing is powerful because it can help you build trust and credibility. When a potential buyer sees someone they like or look up to, using your product, they may want it too. That’s what makes influencer marketing a powerful tool. 80% of marketers consider it effective while 89% of … Continue reading Pros and Cons to Consider Before Investing in Influencer Marketing [Infographic]
Jake Rheude June 19, 2020 It’s true that as of late, Amazon’s shiny reputation has taken some hits. Delayed processing of non-essential items, an alleged lack of protective gear for warehouse employees, and numerous late package shipments have made headlines. But even with the bad PR, the ecommerce giant has posted record sales since the … Continue reading 15 Things You Need to Do Before Starting an Amazon Seller Account
Deborah Sweeney June 18, 2020 The world is searching for new business opportunities — literally. According to The Kauffman Foundation’s Trends in Entrepreneurship Series, Google searches related to new business opportunities saw a significant uptick in March 2020. Amid the pandemic and safety/shelter in place measures, trending terms on Google included “open a business,” “new … Continue reading 7 Questions to Ask Before Starting a Small Business
Anjan Pathak — May 12, 2020 Millions of workers in China had worked from home for most of February, which was a new experience for many. Now many have returned to the workplaces, with reduced working hours and pay. Still, today, going back to work requires a lot of mental effort. COVID-19’s existence is in … Continue reading 5 Things to Consider Before Bringing Your Employees Back to the Office After COVID-19 Lockdown
Peter Daisyme — May 7, 2020 Eventually, every small business owner has to hire an accountant. But accountants are anything but one size fits all. Accountants bring order to one of the trickiest, most stressful parts of your business: finances. With a solid accountant, you can save your company money, stay compliant with governing agencies, … Continue reading 7 Questions Small Businesses Should Ask Before Hiring an Accountant
