March 08, 2026 7 leadership moves that matter before you step in front of your team BY Andy Freed Tomorrow is the quarterly staff meeting, and project director Ann knows she needs to be ready. The agenda is familiar. At 3 p.m. she opens PowerPoint, pulls up the last deck, swaps in tomorrow’s date, and starts … Continue reading 7 leadership moves that matter before you step in front of your team
Messaging success depends on how buyers process what they read. Learn how readability, tone, cognitive load and channel influence response. By Bryce York March 6, 2026 I sit and stare at the screen, a blank page and a blinking cursor, trying to figure out the best way to word-smith my message to a … Continue reading Why your outreach fails before prospects even read it
March 05, 2026 Why I take founders on a 3-mile hike before writing a check BY Sandesh Patnam My team often jokes about the “Vulcan Mind Meld.” They say I need to share a brain with a founder before we can write a check. They aren’t wrong, but the process isn’t science fiction. It’s usually just … Continue reading Why I take founders on a 3-mile hike before writing a check
86% of buyers pre-select vendors on Day 1. Learn how a three-play video strategy reaches buying groups and drives demand. By Purna Virji February 6, 2026 There’s a dangerous misconception in B2B marketing that video is just a brand awareness play. We tend to bucket video into two extremes: The “viral” top-of-funnel asset that … Continue reading How smart B2B teams use video to win deals before they start
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. By Mike Ruff , January 27, 2026 With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there … Continue reading Smart marketers set the rules before AI makes the calls
January 16, 2026 3 questions to consider before making a career pivot
January 05, 2026 The U.K. just banned junk food ads before 9 p.m. and across the internet span>span]:whitespace-nowrap”>For Americans, the idea of watching live television without the constant barrage of commercials for prescription medications and junk food might seem foreign. That’s now the norm in the United Kingdom. Starting on Monday, a ban has gone … Continue reading The U.K. just banned junk food ads before 9 p.m. and across the internet
AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending. Constantine von Hoffman on November 26, 2025 Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $ 79.7 billion online from Nov. 1 to Nov. 23—a 7.5% jump over … Continue reading Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins
SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming Sophie Atkinson Suswati Basu The Social Gaming Leadership Alliance (SGLA) has this week (November 13) testified before a Massachusetts committee on a bill that contains provisions that could see Social Plus games banned in the Commonwealth. Just the day before, the alliance announced … Continue reading SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. Sean Nowlin on October 13, 2025 Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something … Continue reading 4 questions every SMB should ask before testing CTV
