Tag Archives: Before

Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy

Chelsea Boice — November 4, 2018 — November 4, 2018 mohamed_hassan / Pixabay 2018 has been a big year for marketing. From virtual reality to voice search, this year has brought forth some powerful technological advancements to help brands better connect, engage, and convert buyers. If you’ve been keeping up with these trends, then you’ve … Continue reading Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy

Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. Amy Gesenhues on November 1, 2018 at 11:00 am Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either … Continue reading Agencies must now confirm client relationships before enabling Facebook Pixel and event sets

Message to marketers: Mind the customer before the tech

‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ Barry Levine on October 3, 2018   Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of … Continue reading Message to marketers: Mind the customer before the tech

3 Things Ecommerce Merchants Need to Know Before The Holidays Hit

Jared Ronski — September 16, 2018 Follow @jaredronski — September 16, 2018 According to a NetElixer study, U.S. ecommerce sales increased by 13% in 2017 compared to 2016. On average, the holiday season accounts for approximately 20% of all retail sales, with some retailers surpassing 30%. It’s time to prepare for the holidays, not just … Continue reading 3 Things Ecommerce Merchants Need to Know Before The Holidays Hit

Interested In Freelancing? Here Are 6 Things You Should Know Before Getting Started

Angela Ruth — August 20, 2018 — August 20, 2018 rawpixel / Pixabay It’s estimated that about 36 percent of the workforce in the United States is freelancing. Pretty hard to believe right? Well that number is only growing and by 2027 experts are predicting that the majority of Americans will be freelancers. As a … Continue reading Interested In Freelancing? Here Are 6 Things You Should Know Before Getting Started