McLean Mills — December 6, 2018 Follow @mcleanmills7 — December 6, 2018 StartupStockPhotos / Pixabay For many of us, starting a successful business is the ultimate career goal. No more having to work in order to make someone else rich and no more having to struggle through the never-ending 9-5 rat-race. Best of all, starting … Continue reading Things No One Tells You Before Launching Your Own Business
Sandra Wrobel-Konior — December 3, 2018 Follow @sandricz — December 3, 2018 It’s the time of a year when customers feel fuzzy when they think about shopping. This is why online businesses start to prepare for a holiday season even from June in order to make the shopping experience as smooth as possible. So, if … Continue reading Quick Fixes for e-Commerce Right Before the Holidays
Chelsea Boice — November 4, 2018 — November 4, 2018 mohamed_hassan / Pixabay 2018 has been a big year for marketing. From virtual reality to voice search, this year has brought forth some powerful technological advancements to help brands better connect, engage, and convert buyers. If you’ve been keeping up with these trends, then you’ve … Continue reading Chatbots for Marketing: What to Know Before Adopting Them into Your Strategy
Aiming to be more transparent about ad targeting practices, Facebook is updating policies attached to its Pixel and event sets. Amy Gesenhues on November 1, 2018 at 11:00 am Facebook is updating its policies around who can enable its Pixel and event sets, now requiring agencies to confirm their relationship with clients before leveraging either … Continue reading Agencies must now confirm client relationships before enabling Facebook Pixel and event sets
Protect yourself from a negative experience by following these tips. Have you ever had a negative experience using a search engine optimization agency? If so, you are by no means alone. It seems like just about every business owner has heard SEO horror stories or has one themselves. This article is not an exposé of … Continue reading SEO agencies – Important questions to ask before choosing one
‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ Barry Levine on October 3, 2018 Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of … Continue reading Message to marketers: Mind the customer before the tech
Jared Ronski — September 16, 2018 Follow @jaredronski — September 16, 2018 According to a NetElixer study, U.S. ecommerce sales increased by 13% in 2017 compared to 2016. On average, the holiday season accounts for approximately 20% of all retail sales, with some retailers surpassing 30%. It’s time to prepare for the holidays, not just … Continue reading 3 Things Ecommerce Merchants Need to Know Before The Holidays Hit
Meredith Wood — September 6, 2018 Follow @fundera — September 6, 2018 rawpixel / Pixabay The most common misconception about a franchise is that it’s a “business in a box,” but in reality, a franchise is far from a pre-packaged business. In fact, it’s only a contractual agreement between a franchisor and a franchisee, or … Continue reading What to Know Before You Buy That Franchise
Angela Ruth — August 20, 2018 — August 20, 2018 rawpixel / Pixabay It’s estimated that about 36 percent of the workforce in the United States is freelancing. Pretty hard to believe right? Well that number is only growing and by 2027 experts are predicting that the majority of Americans will be freelancers. As a … Continue reading Interested In Freelancing? Here Are 6 Things You Should Know Before Getting Started
Young Entrepreneur Council — August 17, 2018 Follow @YEC — August 17, 2018 A company rebrand can be an exciting time for you and your team. Just make sure everyone is well-prepared for the changes ahead, whether that’s staff, leaders — or your clients and customers. To find out what you need to know, we … Continue reading Rebranding? 10 Steps to Take Before You Launch
