Not every traffic drop is a content problem. Learn how to separate ranking losses, AI click theft, shifting intent, and declining demand. By Ashish Jacob Published on July 20, 2026 Every page you publish is vulnerable to traffic decay. The question is whether you catch it when it’s down 15% or 80%, and whether … Continue reading Before you refresh that page, run this test
Evaluate AI adoption across your marketing team with a practical framework that goes beyond industry benchmarks. By Melissa Reeve Published on July 14, 2026 Most marketing execs I chat with can quote benchmarks, know the latest tools, and keep up with the latest vendor reports. What they can’t tell me is where … Continue reading Run this AI audit before your next budgeting cycle
Cut through AI hype by evaluating business value, data policies, customer proof, and implementation before you invest. By Laura Schiele Published on July 13, 2026 There are many ways to use AI in marketing, and it feels like for every smart initiative, 10 AI vendors have cropped up with a tool to address … Continue reading 5 questions to ask AI vendors before you buy anything
June 03, 2026 3 questions to ask before you cut a benefit BY Moe Carrick From the spreadsheet, cutting a benefit looks like one of the cleanest decisions available to a leader under cost pressure. It removes a recurring expense, it saves cash fast, and the workforce will absorb it. At least that is the assumption. … Continue reading 3 questions to ask before you cut a benefit
May 27, 2026 Read the fine print before you let an AI agent do your stock trading for you on Robinhood BY Sam Becker Would you let AI take the reins of your stock trading account? Robinhood is giving users the option. On Wednesday, the trading platform announced that it is launching “Agentic Trading” and the … Continue reading Read the fine print before you let an AI agent do your stock trading for you on Robinhood
May 25, 2026 How to spot burnout before it happens BY Corrie LoGiudice Burnout is getting all the attention right now—but it’s not where the problem starts. By the time a leader is burned out, the breakdown in performance, communication, and capacity is already underway. Organizations aren’t preventing the issue; they’re reacting to it after the … Continue reading How to spot burnout before it happens
May 17, 2026 6 questions to ask before committing to your next work goal BY Kathy Oneto Organizations invest in setting the right goals to drive strategy, and increasingly they’re using AI to help. To be sure, AI can support the mechanics: draft objectives, align to strategy, track progress. But the questions that determine whether you … Continue reading 6 questions to ask before committing to your next work goal
Google Tests ‘Remy’: How Soon Before Agents Own The Ad Chain? by Laurie Sullivan , Staff Writer, May 6, 2026 There is an ongoing debate about whether advertisers are ready for agentic agents to take complete control of advertising platforms — and even rewrite them in real time with the ability to create, build and … Continue reading Google Tests ‘Remy’: How Long Before Agentic Personalizes Ads?
Buying AI is easy. Making it work across data, workflows, and teams is not. Here’s how to evaluate tools before you invest. By Tonya Walker Published on April 21, 2026 We’re all flooded with AI tools and features. Every week, there’s a new platform promising better personalization, faster content, smarter targeting, or fully … Continue reading Before you buy another AI tool, ask these 5 questions
ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public by Laurie Sullivan , Staff Writer, April 17, 2026 OpenAI will compete for performance ad budgets as it readies a conversion tracking pixel for ChatGPT ads. The company began testing ads in February. It makes sense that when users click an ad to carry out an … Continue reading ChatGPT Ads Need Performance Metrics Before OpenAI Goes Public
