Search engines that simply answer your question. Sites driven by algorithms that don’t want people to leave. Building an audience ain’t what it used to be. Mike Pastore on February 26, 2025 A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for … Continue reading Why it’s harder to build an audience than ever before
February 25, 2025 Consumers are connected more than ever before Balance is nonexistent as devices become a greater part of our lives. BY Sowmyanarayan Sampath As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology … Continue reading Consumers are connected more than ever before
June 16, 2024 The 6 questions leaders need to ask before they make any policy change In 1969, 22 years after sailing his balsa raft 4,300 miles across the Pacific Ocean to Polynesia, explorer Thor Heyerdahl set off on a new adventure, attempting to cross the Atlantic in a papyrus reed boat modeled after ancient … Continue reading The 6 questions leaders need to ask before they make any policy change
Last Day to Buy ‘Dogeverse’ in Presale Before Launch: Next Meme Coin to Watch in June? Petar Jovanovic Crypto Writer A new meme coin Dogeverse is ending its successful crypto presale tomorrow at 10am UTC after raising over $ 15 million. Potential buyers now have around 24 hours left to purchase Dogeverse tokens before … Continue reading Last Day to Buy ‘Dogeverse’ in Presale Before Launch: Next Meme Coin to Watch in June?
May 10, 2024 The 4 questions you should ask yourself before saying ‘yes’ to a job offer The best job for your career growth might not be the most obvious one. BY David M. Sluss A product manager is asked to lead a content marketing team. A digital transformation consultant is being recruited to join a … Continue reading The 4 questions you should ask yourself before saying ‘yes’ to a job offer
May 23, 2024 5 questions marketers should ask before implementing Gen AI Generative AI has the potential to personalize and improve the customer experience, if it’s implemented in the right way. BY Barie Carmichael and Praveen Krishnamurthy Sixty-three percent of marketing leaders intend to invest in generative AI (Gen AI) in the next two years. But, … Continue reading 5 questions marketers should ask before implementing Gen AI
April 26, 2024 What every company needs to know before embarking on global expansion Scaling your business to foreign markets requires more than simply marketing in a new language—it requires a commitment to understanding local culture, customs, and social conventions BY FastCo Works When globe-trotting consumers connect seamlessly to a rideshare driver after touching down in … Continue reading What every company needs to know before embarking on global expansion
Understand if it’s time to move on by evaluating solution fit, looking into your vendor’s plans and exploring the competitive landscape. Michelle Tackabery on April 23, 2024 Have you sensed that your martech solution or vendor is losing interest? Or do you have concerns that recent updates might indicate a change in strategy that … Continue reading 3 considerations before leaving your martech vendor
Look into contractual API restrictions, training data bias and the manual effort needed to properly tag assets in your DAM system. Michelle Tackabery on January 24, 2024 With the wave of AI tools and vendors crashing at our doors, it can be easy to forget that there may be much more raw material available to … Continue reading 3 DAM considerations before adopting genAI
Brands will continue to invest in CDPs over the next few years. Here are some key points you should address before plunging in. Alicia Arnold on December 22, 2023 In my career, I have helped companies implement billions of dollars of technology. If I could go back in time, the one piece of advice I … Continue reading 3 points to consider before implementing a CDP
