‘When the map and the terrain disagree,’ conference chair Scott Brinker reminded the audience, ‘trust the terrain.’ Barry Levine on October 3, 2018 Akamai CMO Monique Bonner at the MarTech East conference “The Universe is made of stories,” the poet Muriel Rukeyser once proclaimed, “not of atoms.” Similarly, the marketing universe isn’t made of … Continue reading Message to marketers: Mind the customer before the tech
Jared Ronski — September 16, 2018 Follow @jaredronski — September 16, 2018 According to a NetElixer study, U.S. ecommerce sales increased by 13% in 2017 compared to 2016. On average, the holiday season accounts for approximately 20% of all retail sales, with some retailers surpassing 30%. It’s time to prepare for the holidays, not just … Continue reading 3 Things Ecommerce Merchants Need to Know Before The Holidays Hit
Meredith Wood — September 6, 2018 Follow @fundera — September 6, 2018 rawpixel / Pixabay The most common misconception about a franchise is that it’s a “business in a box,” but in reality, a franchise is far from a pre-packaged business. In fact, it’s only a contractual agreement between a franchisor and a franchisee, or … Continue reading What to Know Before You Buy That Franchise
Angela Ruth — August 20, 2018 — August 20, 2018 rawpixel / Pixabay It’s estimated that about 36 percent of the workforce in the United States is freelancing. Pretty hard to believe right? Well that number is only growing and by 2027 experts are predicting that the majority of Americans will be freelancers. As a … Continue reading Interested In Freelancing? Here Are 6 Things You Should Know Before Getting Started
Young Entrepreneur Council — August 17, 2018 Follow @YEC — August 17, 2018 A company rebrand can be an exciting time for you and your team. Just make sure everyone is well-prepared for the changes ahead, whether that’s staff, leaders — or your clients and customers. To find out what you need to know, we … Continue reading Rebranding? 10 Steps to Take Before You Launch
Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. Jacob Baadsgaard on August 16, 2018 Landing pages are an important part of most online marketing campaigns. They are a great way to tailor the page that people see after … Continue reading 15 questions to ask yourself before publishing a new landing page
By Samuel David (Guest Poster)| 2018-08-10T09:27:40+00:00 August 16th, 2018|SEO|0 Comments Share Share6 Tweet +1 Stumble Pin Shares 6 Infusion Soft’s reported that Small Business Owners (SBOs), as part of their digital marketing strategies, have planned to budget 38% for social media management, 30% for Search Engine and Optimization (SEO) and digital ads, and 24% for … Continue reading Take These 5 Steps Before your SEO Expert Ruins your Website Completely
Emily Andrews — August 13, 2018 — August 13, 2018 Employee theft and fraud are one of the most pervasive causes of loss among business owners. They are also highly preventable, and with Ongoing effective leadership, employees will often feel obligated to maintain a level of transparency and honesty that will prevent major internal losses … Continue reading How to Stop Employee Theft and Fraud Before It Happens
Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content Megan Krause on July 23, 2018 Back in the days when print journalism ruled, major publishers had huge teams of fact-checkers and editors poring over every article before it went to press. With the … Continue reading Content manager checklist: 10 things to do before you hit publish
Gbenga Joseph Sogbaike — July 9, 2018 Follow @gbengasogbaike— July 9, 2018 Let’s face it, making money online as a publisher is getting tougher by the day. Amidst the thousands of online publishers in the hustle, finding a suitable way to promote your blog and earn a good income from it can be quite daunting. … Continue reading 5 Things To Consider Before Joining An Ad Network
