Tag Archives: Before

3 tips to consider before resending that email

Don’t make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged. Scott Heimes on November 2, 2017   There are some email marketing activities that, although largely ineffective, are often mistaken as good practice. Buying email lists is … Continue reading 3 tips to consider before resending that email

How to Prepare for Holiday Returns (Before You Get Bombarded with Them)

Heather Lohmann — November 1, 2017 Follow @heather_lohmann— November 1, 2017 For many, the holiday season may still seem far away. But in the world of retail, the craziness that comes along with the most wonderful time of the year is already in full swing. From specialized marketing campaigns to seasonal specials, there are a … Continue reading How to Prepare for Holiday Returns (Before You Get Bombarded with Them)

10 Questions to Ask Before You Hire an Infographic Design Company

Katy French — October 26, 2017 — October 26, 2017 Infographics are a lot more than pictures and words. A good infographic delivers a strong message, intentionally crafted and communicated in everything from the copy and story to the format and design. Unfortunately, a lot of people claim to “do” infographics, but only an expert … Continue reading 10 Questions to Ask Before You Hire an Infographic Design Company

Gateway to success: How to prep your marketing campaign before the holiday season

Get a head start on your holiday marketing. Contributor Tony Toubia outlines three strategies to ensure you’re prepared for a successful shopping season. Tony Toubia on October 2, 2017   Columbus Day isn’t in the same pantheon of shopping holidays as the likes of Black Friday or Cyber Monday, but if brands want to set … Continue reading Gateway to success: How to prep your marketing campaign before the holiday season

Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines

Steven Shattuck — September 1, 2017 Follow @stevenshattuck — September 1, 2017 If you’re like anyone with an office job, you’re probably going to write dozens of emails today to an individual recipient. Mix in a few personal emails, and you’ll quickly find that a large chunk of your day is spent crafting the subject … Continue reading Think Twice Before Adding Merge Tags to Fundraising Email Subject Lines