AI-driven tools, deeper discounts, mobile convenience and flexible payment options drive record November spending. Constantine von Hoffman on November 26, 2025 Consumers didn’t wait for Black Friday or Cyber Monday to open their wallets this year. U.S. shoppers have already spent $ 79.7 billion online from Nov. 1 to Nov. 23—a 7.5% jump over … Continue reading Holiday ecommerce spending hits $79.7 billion before Cyber Week even begins
SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming Sophie Atkinson Suswati Basu The Social Gaming Leadership Alliance (SGLA) has this week (November 13) testified before a Massachusetts committee on a bill that contains provisions that could see Social Plus games banned in the Commonwealth. Just the day before, the alliance announced … Continue reading SGLA testifies before Massachusetts committee about ‘Social Plus’ gaming
Before spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count. Sean Nowlin on October 13, 2025 Local businesses are asking more questions than ever about connected TV — and for good reason. After years of seeing CTV as something … Continue reading 4 questions every SMB should ask before testing CTV
August 22, 2025 What student loan borrowers need to know before Labor Day BY Taylor Hatmaker Student loan borrowers face an ominous deadline as Labor Day approaches. The Trump administration announced earlier this year that it planned to resume collections for borrowers behind on their student loan payments, setting a deadline of “later this summer.” In … Continue reading What student loan borrowers need to know before Labor Day
Your ABM launch shouldn’t be trial and error. These five steps will set up sales alignment and measurable wins from day one. Natalie Jackson on August 18, 2025 Launching an account-based marketing (ABM) strategy for your organization helps you reach new heights of marketing-influenced revenue and sales-marketing alignment. From fewer “this lead isn’t right … Continue reading 5 things to consider before starting your ABM journey
A veteran copywriter gives you his framework for webinar email promotions that get clicks and registrations. Joe Cunningham on July 16, 2025 Webinar emails that motivate people to click, make time in their busy calendars and actually show up aren’t easy to write. I get it. Been there, got the T-shirt. The single biggest … Continue reading Fix your webinar emails before your next campaign flops
Even before the Xbox layoffs, there was ‘tension’ at Halo Studios “I’m personally super pissed,” a developer told Engadget. jessica conditt Updated Thu, Jul 3, 2025 Halo Studios At least five employees at Halo Studios have been fired as part of company-wide layoffs at Microsoft on Wednesday, according to a developer with knowledge of the … Continue reading Even before the Xbox layoffs, there was ‘tension’ at Halo Studios
Search engines that simply answer your question. Sites driven by algorithms that don’t want people to leave. Building an audience ain’t what it used to be. Mike Pastore on February 26, 2025 A good website, quality content and some solid search engine optimization (SEO) practices — that was one the most reliable recipes for … Continue reading Why it’s harder to build an audience than ever before
February 25, 2025 Consumers are connected more than ever before Balance is nonexistent as devices become a greater part of our lives. BY Sowmyanarayan Sampath As an amateur historian, I can say with certainty that technology has never embedded itself into society as rapidly as it has in the last decade. Today’s consumer relationship with technology … Continue reading Consumers are connected more than ever before
June 16, 2024 The 6 questions leaders need to ask before they make any policy change In 1969, 22 years after sailing his balsa raft 4,300 miles across the Pacific Ocean to Polynesia, explorer Thor Heyerdahl set off on a new adventure, attempting to cross the Atlantic in a papyrus reed boat modeled after ancient … Continue reading The 6 questions leaders need to ask before they make any policy change
