Virginia Franco — August 4, 2017 Follow @VAFrancoResumes — August 4, 2017 geralt / Pixabay While most people who come to me recognize they need assistance in writing a resume, I’ve discovered that beyond that job search misconceptions are prevalent — even among the most successful professionals — and particularly if it’s been awhile since … Continue reading Been Years Since Your Last Job Search? Common Job Search “Truths” that Hold Water — And Those That Don’t
Codrin Arsene — July 6, 2017 Follow @digitalpart — July 6, 2017 Kicking off your content strategy has never been easier: Searchmetrics Content Experience Review If you work in search engine optimization, you know there a lot of great tools to get a great SEO strategy in place quickly and efficiently. It’s also never a … Continue reading Kicking Off Your Content Strategy Has Never Been Easier: Searchmetrics Content Experience Review
Virginia Franco — March 31, 2017 Follow @VAFrancoResumes— March 31, 2017 As an executive resume writing consultant, I often work with clients understandably worried about how to overcome a gap in their career history. Whether you left the job market by choice or otherwise – my experience working with out-of-work clients has shown me they … Continue reading Worried About a Career Gap? Angles to Consider to Position What You’ve Been Up to While Out of the Workforce
Dale Keipert — March 9, 2017 Follow @360Interactive— March 9, 2017 Every week Google blacklists over 70,000 websites because they’ve been hacked and the hackers are using the website to send out malware, or they’re using the site to send out phishing attacks! Yup, over 70,000 every week! Is your site one of the hundreds … Continue reading Your Site Could Have Been Blacklisted and You Don’t Even Know It
How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods. Paul Shapiro on January 30, 2017 Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in … Continue reading How to check which URLs have been indexed without upsetting Google: A follow-up
Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong
by Shawn Parr Follow @bulldogdrummondAugust 15, 2016 I don’t know about you, but when I step back from it all, it feels like we’re living in one of the most disruptive and dynamic periods in human history. Nothing stays the same because nothing ever has—or ever will. Arriving in London on the heels of the … Continue reading Constant Disruption Is, And Always Has Been, The New Normal
by Justin Herring April 19, 2016 Follow @justincherringApril 19, 2016 You’ve Been Branded! How SEO Can Build Your Brand Search Engine Optimization (SEO) is all about getting YOUR brand more visibility. That’s really the name of the game. You are optimizing your online properties such as your social media accounts, website(s) and listings on directory … Continue reading You’ve Been Branded! How to Use SEO to Build Your Brand
Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable. Barry Levine on March 28, 2016 Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page … Continue reading The death of the home page has been greatly exaggerated
by Shelley Hoppe February 29, 2016 Follow @SoutherlyCommsFebruary 29, 2016 As those of you who follow our blogs will know, we’re big advocates of recruitment and employer brand messaging. This is a no-brainer to me, as recruitment marketing sits neatly between our two main areas of expertise in employee engagement and content marketing. As we … Continue reading 3 Surprising Questions I’ve Been Asked About Recruitment Marketing
