By Gary Dek December 30th, 2015 Developing great content can be a challenge for any online business. Yet, unless you’ve been blogging for decades in a static industry, which I’m not sure exists given the technological revolution of the last several years, or manage a blog in a micro niche and have a content strategy focused … Continue reading What To Write About When “Everything’s Been Written”
by Mike Whitney November 26, 2015November 26, 2015 Once you’ve been knighted by the Queen of England, your words tend to carry a bit more weight. So discovered Sir Martin Sorrell, CEO and founder of advertising giant WPP Holdings, who recently spoke publicly about how far Facebook still has to go in terms of defining … Continue reading Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For
Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them. Michael Litt on November 6, 2015 For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within … Continue reading Video Marketing Lessons From People Who Have Been There, Done That
Jennifer MadisonSeptember 7, 2015 “There are too many options! How do I know where to put my social advertising dollars?” It’s a common scenario that every marketer faces, but thankfully Instagram has made your decision a lot easier by establishing itself as a clear and effective option. How did they do that, you ask? They … Continue reading 3 Reasons Why Advertising on Instagram Has Never Been Easier
Olivier ChoronSeptember 4, 2015 Email marketing, well, where to start? For many companies, this is a method which has slowly but surely become less and less effective, with the unsubscribe rate steadily increasing. On the consumer side, this is not surprising, as consumers who have already bought from yourselves require no further interaction… for now … Continue reading Has Email Been Overlooked for Communicating to Channel Partners?
Sarah GreesonbachAugust 1, 2015 Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily data-driven. Whether you’re piecing out how to write a blog headline or figuring out your response rate for … Continue reading Email Marketing Statistics List You’ve Been Waiting For – 2015 Edition
Marc MillerJuly 5, 2015 SMAC – Social Mobile Analytics Cloud SMAC is here…and is disrupting our careers. I recently wrote about disruptive technologies and how they will likely disrupt your career. If you think you are immune from SMAC, I want to take the rest of this post to convince you differently. S Is … Continue reading Has Your Job Been SMACed? If Not Yet, It Will!
Brent PohlmanMay 19, 2015 2015 – The year where organic search is coming back.(I don’t think it was ever gone – It was more about the way I was looking at it.) No, I am not dreaming. I have been waiting for this moment for the last four years. It appears Google is awarding websites … Continue reading Organic Search is Not Dead – In Fact It’s Never Been Stronger!
Rosalind HenshellFebruary 24, 2015 Reputation has always been important to any business. For many businesses, word of mouth and referrals from customers has been a big part of their growth strategy. Even companies with teams of salespeople and generous marketing budgets rely on their brand name and reputation to help seal their deals. In the … Continue reading Your Reputation Is And Always Has Been Your Biggest Competitive Advantage
Among the brands getting positive mentions on social media are Apple and Amazon. Those getting negative mentions include Twitter and Facebook. Marketing Land Infographics on December 24, Which social media brands have been naughty and which have been nice this year? Santa might not know, but the folks at Hootsuite have tried to figure … Continue reading Infographic: Brands That Have Been Naughty & Nice On Social Media
