by Justin Herring April 19, 2016 Follow @justincherringApril 19, 2016 You’ve Been Branded! How SEO Can Build Your Brand Search Engine Optimization (SEO) is all about getting YOUR brand more visibility. That’s really the name of the game. You are optimizing your online properties such as your social media accounts, website(s) and listings on directory … Continue reading You’ve Been Branded! How to Use SEO to Build Your Brand
Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable. Barry Levine on March 28, 2016 Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page … Continue reading The death of the home page has been greatly exaggerated
by Shelley Hoppe February 29, 2016 Follow @SoutherlyCommsFebruary 29, 2016 As those of you who follow our blogs will know, we’re big advocates of recruitment and employer brand messaging. This is a no-brainer to me, as recruitment marketing sits neatly between our two main areas of expertise in employee engagement and content marketing. As we … Continue reading 3 Surprising Questions I’ve Been Asked About Recruitment Marketing
By Gary Dek December 30th, 2015 Developing great content can be a challenge for any online business. Yet, unless you’ve been blogging for decades in a static industry, which I’m not sure exists given the technological revolution of the last several years, or manage a blog in a micro niche and have a content strategy focused … Continue reading What To Write About When “Everything’s Been Written”
by Mike Whitney November 26, 2015November 26, 2015 Once you’ve been knighted by the Queen of England, your words tend to carry a bit more weight. So discovered Sir Martin Sorrell, CEO and founder of advertising giant WPP Holdings, who recently spoke publicly about how far Facebook still has to go in terms of defining … Continue reading Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For
Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them. Michael Litt on November 6, 2015 For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within … Continue reading Video Marketing Lessons From People Who Have Been There, Done That
Jennifer MadisonSeptember 7, 2015 “There are too many options! How do I know where to put my social advertising dollars?” It’s a common scenario that every marketer faces, but thankfully Instagram has made your decision a lot easier by establishing itself as a clear and effective option. How did they do that, you ask? They … Continue reading 3 Reasons Why Advertising on Instagram Has Never Been Easier
Olivier ChoronSeptember 4, 2015 Email marketing, well, where to start? For many companies, this is a method which has slowly but surely become less and less effective, with the unsubscribe rate steadily increasing. On the consumer side, this is not surprising, as consumers who have already bought from yourselves require no further interaction… for now … Continue reading Has Email Been Overlooked for Communicating to Channel Partners?
Sarah GreesonbachAugust 1, 2015 Inbound marketing is an effective way to grow website traffic and increase your lead generation efforts. One of the many reasons this kind of marketing is effective today is because it is heavily data-driven. Whether you’re piecing out how to write a blog headline or figuring out your response rate for … Continue reading Email Marketing Statistics List You’ve Been Waiting For – 2015 Edition
Marc MillerJuly 5, 2015 SMAC – Social Mobile Analytics Cloud SMAC is here…and is disrupting our careers. I recently wrote about disruptive technologies and how they will likely disrupt your career. If you think you are immune from SMAC, I want to take the rest of this post to convince you differently. S Is … Continue reading Has Your Job Been SMACed? If Not Yet, It Will!
