Tag Archives: Been

Your Site Could Have Been Blacklisted and You Don’t Even Know It

Dale Keipert — March 9, 2017 Follow @360Interactive— March 9, 2017 Every week Google blacklists over 70,000 websites because they’ve been hacked and the hackers are using the website to send out malware, or they’re using the site to send out phishing attacks! Yup, over 70,000 every week! Is your site one of the hundreds … Continue reading Your Site Could Have Been Blacklisted and You Don’t Even Know It →

How to check which URLs have been indexed without upsetting Google: A follow-up

SEO Audit

How can we determine which of our site pages aren’t indexed without running afoul of Google’s guidelines? Columnist Paul Shapiro shares his methods. Paul Shapiro on January 30, 2017 Back in October 2016, I wrote about how you can use a Python script to determine whether a page has been indexed by Google in … Continue reading How to check which URLs have been indexed without upsetting Google: A follow-up →

The truth about channel marketing: everything you have been told is wrong

Marketing Guide

Three misconceptions that might cause your channel marketing strategy to fail. There is no more powerful concept in go-to-market strategy than the channel. The idea of hundreds or thousands of independent partners passionately selling your products is a wildly attractive concept. But longstanding challenges with messaging, funds utilization and performance management have complicated this … Continue reading The truth about channel marketing: everything you have been told is wrong →

Constant Disruption Is, And Always Has Been, The New Normal

Productivity

by Shawn Parr Follow @bulldogdrummondAugust 15, 2016 I don’t know about you, but when I step back from it all, it feels like we’re living in one of the most disruptive and dynamic periods in human history. Nothing stays the same because nothing ever has—or ever will. Arriving in London on the heels of the … Continue reading Constant Disruption Is, And Always Has Been, The New Normal →

You’ve Been Branded! How to Use SEO to Build Your Brand

SEO Branding

by Justin Herring April 19, 2016 Follow @justincherringApril 19, 2016 You’ve Been Branded! How SEO Can Build Your Brand Search Engine Optimization (SEO) is all about getting YOUR brand more visibility. That’s really the name of the game. You are optimizing your online properties such as your social media accounts, website(s) and listings on directory … Continue reading You’ve Been Branded! How to Use SEO to Build Your Brand →

The death of the home page has been greatly exaggerated

Website Landing Pages

Personalization provider Cxense says its data shows that home page visitors may be fewer than social- or search-driven ones, but they’re more valuable. Barry Levine on March 28, 2016 Talk for more than a few minutes to content publishers, and they’ll often bemoan the fact that few visitors reach their sites through the home page … Continue reading The death of the home page has been greatly exaggerated →

3 Surprising Questions I’ve Been Asked About Recruitment Marketing

Outsourcing

by Shelley Hoppe February 29, 2016 Follow @SoutherlyCommsFebruary 29, 2016 As those of you who follow our blogs will know, we’re big advocates of recruitment and employer brand messaging. This is a no-brainer to me, as recruitment marketing sits neatly between our two main areas of expertise in employee engagement and content marketing. As we … Continue reading 3 Surprising Questions I’ve Been Asked About Recruitment Marketing →

What To Write About When “Everything’s Been Written”

Blogging

By Gary Dek December 30th, 2015 Developing great content can be a challenge for any online business. Yet, unless you’ve been blogging for decades in a static industry, which I’m not sure exists given the technological revolution of the last several years, or manage a blog in a micro niche and have a content strategy focused … Continue reading What To Write About When “Everything’s Been Written” →

Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For

Facebook

by Mike Whitney November 26, 2015November 26, 2015 Once you’ve been knighted by the Queen of England, your words tend to carry a bit more weight. So discovered Sir Martin Sorrell, CEO and founder of advertising giant WPP Holdings, who recently spoke publicly about how far Facebook still has to go in terms of defining … Continue reading Heeding The Call: Facebook Giving Advertisers What They’ve Long Been Asking For →

Video Marketing Lessons From People Who Have Been There, Done That

Video Marketing

Looking to step up your video marketing strategy? Columnist Michael Litt highlights several successful video campaigns and offers some takeaways on what you can learn from them. Michael Litt on November 6, 2015 For the past few months, you’ve read my suggestions, tips and encouragement to invest in video marketing as a strategic initiative within … Continue reading Video Marketing Lessons From People Who Have Been There, Done That →