One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools. Constantine von Hoffman on April 28, 2025 CTV’s ad spend jumped 16% last year, a significant rebound from 2023, when it lagged behind online and social video, according to The IAB Digital Video Ad Spend and Strategy Report released today. … Continue reading CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market
November 21, 2024 Google vows to fight ‘radical’ DOJ Chrome proposal as move to force browser sell-off becomes official The Justice Department on Wednesday officially proposed changes it believes Google should make to its business in order to break up its monopoly on search. BY Michael Grothaus The U.S. Department of Justice on Wednesday officially filed … Continue reading Google vows to fight ‘radical’ DOJ Chrome proposal as move to force browser sell-off becomes official
April 23, 2024 Perplexity becomes an AI unicorn with new $63 million funding round The San Francisco-based AI-native search company will use the money to add new talent and continue developing its platform. BY Mark Sullivan The buzzy AI-native search company Perplexity has joined the Unicorn club. The company has raised another $62.7 million in … Continue reading Perplexity becomes an AI unicorn with new $63 million funding round
Ad Frequency Overload Becomes Defining Challenge In CTV Ad World by Dave Morgan , Featured Contributor, August 10, 2023 Yes, linear TV gives viewers too many of the same ads, particularly if you watch only a small group of networks and are a heavy TV viewer. But as bad as ad frequency management is on … Continue reading Ad Frequency Overload Becomes Defining Challenge In CTV Ad World
Amazon will buy primary healthcare provider One Medical for $3.9 billion Kris Holt @krisholt Amazon has struck a deal to buy primary healthcare company One Medical for $3.9 billion. The provider offers in-person care at locations across the US, but perhaps of more interest to Amazon, it has digital and virtual care services. The … Continue reading Amazon officially becomes a health care provider after closing purchase of One Medical
Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent by Laurie Sullivan @lauriesullivan, November 4, 2022 Google Topics, the newest entrant to the identity space, is the most popular solution when it comes to compliance with privacy regulations to identify and target consumers with ads. It’s actively used or tested by 71% of respondents … Continue reading Google Topics Attracts Marketers, Publishers As Identity Adoption Becomes Urgent
The Zeta Marketing Platform will now be available to the large market of AWS customers. Kim Davis on June 1, 2022 Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite … Continue reading Zeta becomes first marketing platform to join the AWS marketplace
Apple Store workers in Atlanta will hold union vote in June The process starts on June 2nd. I. Bonifacic @igorbonifacic May 3rd, 2022 Brandon Bell via Getty Images Workers at the first US Apple Store to file for a union election will decide whether to unionize next month. According to an agreement obtained by The … Continue reading Apple store near Baltimore becomes third to start union bid
Matt Williams Last updated: 13 April 2022 A $ 12 million yacht NFT was minted and sold via Opensea on the Ethereum blockchain to a Texas businessman, the world’s first NFT yacht sale. The unnamed Texan businessman will also receive a real-life Yacht to be built over the next 36 months in Canada by companies … Continue reading NFT Yacht becomes most expensive NFT ever sold
Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23 by Laurie Sullivan @lauriesullivan, March 16, 2022 Google will phase out Universal Analytics next year, the company announced Wednesday. Universal Analytics properties will “stop processing new hits,” in terms of keeping track of measurement, on July 1, 2023, and Universal Analytics 360 properties will be … Continue reading Google Analytics 4 Becomes Standard, Universal Analytics Will Sunset In June ’23
