Agile expert and coach Stacey Ackerman says it’s important to have a strong facilitator to make sure everyone is actively participating in the conversation. Amy Gesenhues on March 25, 2020 When the agile movement first began, one of the founding principles was ‘face-to-face’ communication, according to Stacey Ackerman, an agile expert and founder of Agilify, … Continue reading How MOPs teams are staying agile as remote work becomes the norm
Tag Archives: Becomes
Post-holiday analysis: connected TV becomes performance TV
The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020 The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV
Sourcing Quality Tech Talent Becomes Harder
Meeta Ramnani — August 29, 2019 Follow @meeta_ramnani — August 29, 2019 Hiring top talent for IT is becoming difficult, with higher skill levels in demand. Reports say, almost half of companies find it difficult to source With digital transformations across industries and domains, the demand for quality technology professionals has increased. The ‘Tech Hiring … Continue reading Sourcing Quality Tech Talent Becomes Harder
Google: Mobile-First Indexing Becomes Default For New Domains
Google: Mobile-First Indexing Becomes Default For New Domains by Laurie Sullivan @lauriesullivan, May 28, 2019 All new websites that were previously unknown to Google Search will be indexed using the company’s mobile-first indexing method starting on July 1, the company announced Tuesday. For new websites, this indexing feature will become enabled by default, so there … Continue reading Google: Mobile-First Indexing Becomes Default For New Domains
When Advertising Becomes Obsolete
When Advertising Becomes Obsolete by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2018 Advertising as a way to provide information doesn’t work anymore, according to an assistant professor of law at the University of Kentucky. That’s contrary to Google’s mantra of making ads relevant and useful. In fact Google refers to “relevance” as a way to … Continue reading When Advertising Becomes Obsolete
Google’s Header Bidding-Like Tool Becomes Available To All
Google’s Header Bidding-Like Tool Becomes Available To All by Laurie Sullivan @lauriesullivan, April 4, 2018 Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been testing new ad formats like video and transaction types such as programmatic media-buying … Continue reading Google’s Header Bidding-Like Tool Becomes Available To All
The Pain of NO GAIN: When Programmatic Becomes Problematic
Alex Gutman — March 1, 2017 Follow @https://twitter.com/cooladata— March 1, 2017 It’s Friday afternoon. You’re sitting in your office in Brooklyn, wrapping up your week surfing the web, scanning the national sports news sites. As the Director of Media for a top sporting-focused ad agency, you want to see what ad campaigns your competitors are … Continue reading The Pain of NO GAIN: When Programmatic Becomes Problematic
Understanding How To Use Data Becomes Marketers’ Most Important Skill
by Laurie Sullivan, Staff Writer @lauriesullivan, January 10, 2017 Some 72% of marketers consider data analysis to be the most important skill for their organization to acquire during the next two years, according to a report released Monday. Data segmentation and modeling are also considered to be important marketing skills — ranking higher than both Web development and graphic design … Continue reading Understanding How To Use Data Becomes Marketers’ Most Important Skill
Dynamic Ad Targeting Becomes Grinch That Stole Christmas
by Laurie Sullivan, Staff Writer @lauriesullivan, December 23, 2016 Advertisers need to start understanding search and dynamic ad targeting better, especially when it comes to holiday purchases. Cross-device targeting and cross-platform targeting seems like a great idea, but ensure dynamic ads don’t get served to people, or within their network, who bought the products. … Continue reading Dynamic Ad Targeting Becomes Grinch That Stole Christmas
Advertising: What To Do When Paid Media Becomes Blocked Media
by Brooke B. Sellas February 10, 2016 Follow @madSMscientistFebruary 10, 2016 Marketers and small business owners alike have a solution for the ever-changing rules and algorithms of search and social sites: advertising. But what happens when paid media becomes blocked media? Oh yes, ad blocking is a real thing! That’s the bad news. The good … Continue reading Advertising: What To Do When Paid Media Becomes Blocked Media
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