Tag Archives: Becomes

Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021

Product Management

Shashin Shah January 12, 2021 Months into the most challenging times of business history, digital presence has become the most precious resource. Reduced mobility, confinement, and health concerns have created a strong appetite for digital commerce across sectors that are expected to prevail in 2021. The future is about shifting from predict-and-react models to proactive-and-agile … Continue reading Why Product Information Management Becomes Crucial for Enterprises as We Head Into 2021 →

As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever

Digital Transformation

John Lincoln — March 29, 2020 As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging … Continue reading As Coronavirus Spreads, Digital Marketing Becomes More Important Than Ever →

How MOPs teams are staying agile as remote work becomes the norm

Remote Work Environment

Agile expert and coach Stacey Ackerman says it’s important to have a strong facilitator to make sure everyone is actively participating in the conversation. Amy Gesenhues on March 25, 2020  When the agile movement first began, one of the founding principles was ‘face-to-face’ communication, according to Stacey Ackerman, an agile expert and founder of Agilify, … Continue reading How MOPs teams are staying agile as remote work becomes the norm →

Post-holiday analysis: connected TV becomes performance TV

Holiday Season

The 2019 holiday shopping season proved connected TV advertising’s direct response potential. Sponsored Content: SteelHouse on February 18, 2020   The dust has settled on another holiday shopping season, and now it’s time to evaluate and analyze what went right for advertisers. As usual, brands and agencies turned to the tried and true ad channels … Continue reading Post-holiday analysis: connected TV becomes performance TV →

Google: Mobile-First Indexing Becomes Default For New Domains

Mobile Engine Optimization

Google: Mobile-First Indexing Becomes Default For New Domains by Laurie Sullivan  @lauriesullivan, May 28, 2019 All new websites that were previously unknown to Google Search will be indexed using the company’s mobile-first indexing method starting on July 1, the company announced Tuesday. For new websites, this indexing feature will become enabled by default, so there … Continue reading Google: Mobile-First Indexing Becomes Default For New Domains →

Google’s Header Bidding-Like Tool Becomes Available To All

Google Advertisement

Google’s Header Bidding-Like Tool Becomes Available To All by Laurie Sullivan  @lauriesullivan, April 4, 2018 Google’s header-bidding platform, which it calls Exchange Bidding, become generally available Wednesday to all publishers using DoubleClick for Publishers (DFP). The company also said it has been testing new ad formats like video and transaction types such as programmatic media-buying … Continue reading Google’s Header Bidding-Like Tool Becomes Available To All →

The Pain of NO GAIN: When Programmatic Becomes Problematic

Programmatic

Alex Gutman — March 1, 2017 Follow @https://twitter.com/cooladata— March 1, 2017 It’s Friday afternoon. You’re sitting in your office in Brooklyn, wrapping up your week surfing the web, scanning the national sports news sites. As the Director of Media for a top sporting-focused ad agency, you want to see what ad campaigns your competitors are … Continue reading The Pain of NO GAIN: When Programmatic Becomes Problematic →

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