Bob WoodsMay 17, 2015 As a society, we are inundated with all kinds of sales, marketing and advertising messages. It’s really not much of an exaggeration to say we are on the receiving end of these messages every waking minute of the day. While most of them can be pushed away, there’s times when we … Continue reading When An Annoyance Becomes A Social Selling Opportunity
Laurie Sullivan @lauriesullivan, (March 22, 2015) Epson recently signed a deal with Mercedes’ AMG Petronas racing team to develop a tour for their museum showcasing Formula One cars. The virtual reality glasses running Android, Google’s operating system, could provide a visual tour to give the history of the car and who drove it as the … Continue reading When Augmented, Virtual Reality Becomes Real For Advertisers
Business.comMarch 13, 2015 Gamification is a current buzzword in business management. Despite the popularity of the concept, not many managers actually know how and when to use it order to achieve their goals. And gamification can help them in a lot of ways; it motivates and engages people, changes their behaviors, helps to develop specific … Continue reading When Work Becomes Play: Gamification in the Workplace
Jeff DeGraffMarch 3, 2015 There’s something that leaders don’t tell you about success. It occurs in a seemingly inverse order: after failure and then before it. It’s the strange cycle that characterizes all innovation: the failure that comes with experimentation actually teaches us the lessons necessary for success and the success that comes with growth … Continue reading The Inverse Innovation Cycle: How Failure Becomes Success and Success Becomes Failure
by Laurie Sullivan, January 12, 2015 Revenue growth has become the top metric for marketers looking to quantify budgets. In fact, 32% of participants in a survey released Monday named revenue growth No. 1, followed by customer satisfaction at 30%, and return on investment at 23%. CEOs have become more involved in marketing, requiring hard numbers … Continue reading Revenue Growth Finally Becomes Top Marketing Metric In 2015: Report
by Laurie Sullivan, November 02,2014 Adding descriptions or text to images in social sites like Pinterest provides detail, allowing a brand’s data feed to more closely match the intent of the consumer. In Pinterest, Rich Pins allows brands to serve ads based on product information such as real-time pricing, available stock, and direct links … Continue reading How Pinterest Rich Pins Becomes Google AdWords 2.0
