Lakshmi Harikumar — September 11, 2017 Follow @mobstac — September 11, 2017 If you are in the NYC, chances are high that you have either visited or have at least heard about the Annual holiday market at Union Square or in Grand Central Station. These pop-up stores have a large number of shoppers looking for … Continue reading Marketing Strategies For Small and Medium Businesses Should Include Beacons
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses. Justin Freid on June 15, 2017 Many large retail chains — such as Macy’s, Sears and J.C. Penney — have been struggling. Just this week, children’s clothing retailer Gymboree … Continue reading Using Bluetooth, beacons and NFC to personalize in-store shopping
by Katherine FrangosOctober 16, 2016 The forefront of retail looks gloomy this year. Walmart announced their predicted earnings in 2017 will be a standstill [1]. They’ve already closed 269 stores and laid off thousands of employees across the US. Even in the UK, “high street continued to suffer a difficult period this summer [showing] a … Continue reading How to Maximize Retail Mobile ROI with Beacons
by Chuck Martin, Staff Writer, July 20, 2016 Beacons are helping shoppers find what they want. The beacons installed at retailers and restaurants in one of the earliest and wide-spread deployments are driving consumer engagement and sales. That’s what’s happening on the mile-long Regent Street, the Fifth Avenue of London, where beacons are sending messages … Continue reading Beacons On Regent Street: Location, Relevancy Drive 48% To Use More Than Twice A Month
Grace NonnemakerJune 28, 2015 Facebook Bluetooth Beacon is becoming popular among businesses around the world as a simple way to inform people nearby about businesses campaigns and offers. The Bluetooth Beacon is a small device that is easy to install for any business, and can be requested through Facebook with no charge. The device comes … Continue reading Facebook Bluetooth Beacons 101
João-Pierre S. Ruth With more businesses trying to connect to customers through their mobile phones, via apps and the Web, company information must not only be up-to-date, it needs to be local. That is where Howard Lerman, CEO and co-founder of New York-based Yext, sees his company continuing to grow—even as the race to capture … Continue reading Howard Lerman, CEO of Yext, Talks Location Data, Big Data, & Beacons
There’s no question that 2014 was — finally — the year of mobile, as once-just-talked-about technologies and consumer behaviors arrived in the mainstream. Pamela Parker on December 29, 2014 at 11:11 am Mobile devices and consumers’ rapid adoption of them are affecting all aspects of digital marketing, as people increasingly seek to engage with brands … Continue reading Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year
