Tag Archives: Basis

Basis announces integrations to boost digital out-of-home capabilities

Partnerships

Integrations with SSPs Vistar Media and Place Exchange will give Basis users enhanced access to OOH digital media. Kim Davis on July 11, 2023 Basis Technologies, the automated digital advertising platform and provider of workflow automation and business intelligence software, has announced integrations with Vistar Media and Place Exchange to enhance its DOOH advertising capabilities. … Continue reading Basis announces integrations to boost digital out-of-home capabilities →

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy

Partnerships

Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy by Laurie Sullivan  @lauriesullivan, July 6, 2023 Basis Technologies and other ad-technology companies have started to build workarounds and partnerships in the wake of demand-side platform MediaMath’s filing for Chapter 11 bankruptcy protection in Delaware district court last week.  On Thursday, Basis announced the … Continue reading Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy →

Basis Automates TikTok Ads Performance Reporting

TikTok Marketing

  Basis Automates TikTok Ads Performance Reporting by Laurie Sullivan  @lauriesullivan, June 27, 2023 Basis Technologies is offering steps to automate marketing accountability and reporting with the integration of TikTok ad-delivery data alongside programmatic, direct, search and social — despite reports that the company notes exceptions for storing creator data. A central hub in the Basis … Continue reading Basis Automates TikTok Ads Performance Reporting →

Lime reports its first fully profitable year on an adjusted basis

Reports

  By Lana Tleimat and Jessica Bursztynsky February 21, 2023 Micromobility startup Lime announced Tuesday that it was profitable throughout 2022 on an adjusted EBITDA basis—making it the first micromobility company to post a full profitable year, it said.   The company said it achieved a record $466 million in gross bookings last year, which … Continue reading Lime reports its first fully profitable year on an adjusted basis →

Basis Technologies Lays Off Employees As It Restructures

Technology Trends

Basis Technologies Lays Off Employees As It Restructures by Laurie Sullivan  @lauriesullivan, February 21, 2023 Add Basis Technologies, which provides cloud-based workflow automation and business intelligence, to the list of ad-tech companies that are laying off employees. The company about two weeks ago quietly laid off some 4% of its workforce, about 40 team members … Continue reading Basis Technologies Lays Off Employees As It Restructures →

Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use

Programmatic Campaigns

Basis Delivers On Programmatic Guaranteed, Kreps Creative First To Use by Laurie Sullivan  @lauriesullivan, January 24, 2023 Basis Technologies, which provides cloud-based workflow automation and business intelligence, on Tuesday announced the availability of programmatic guaranteed buying. Jamie Stevenson, senior digital strategist at full-service digital agency Kreps Creative, is one of the first to use the platform. She began … Continue reading Basis Delivers On Programmatic Guarantee, Kreps Creative First To Use →

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites

Technology Evolution

Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites by Laurie Sullivan  @lauriesullivan, March 18, 2022 Advertisers have a responsibility to fund the free internet, but they also have a responsibility to their customers and their firms to ensure that the sites they support are free of misinformation and … Continue reading Basis Technologies Partners With NOBL Media To Stop Ads From Running On Russian Propaganda Sites →

7 Reasons You Should Work Remotely on a Permanent Basis

Remote Work Challenges

Angela Ash November 15, 2020 Since the onset of the pandemic, many people have been forced to work remotely. In the beginning, there were various complaints chiefly concerning time-management issues. Over time, however, an increasing number of people have begun to realize that remote work is beneficial in more ways than one. Aside from the … Continue reading 7 Reasons You Should Work Remotely on a Permanent Basis →

How to Make a Strategy for Releasing New Products on a Consistent Basis

Product Management

by Catalin Zorzini November 14, 2015 Follow @https://twitter.com/ecomplatformsNovember 14, 2015 Let’s say you’ve been running an ecommerce business that sells electronics, such as headphones, speakers and other audio equipment. You started your online business with five or ten products, but now you’re starting to see your sales plateau, and you’re beginning to think about how … Continue reading How to Make a Strategy for Releasing New Products on a Consistent Basis →

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