Tag Archives: based

Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments

Slye Joy Serrano — May 4, 2020 The world is still scrambling to navigate the uncertainty brought about by the COVID-19 outbreak. Businesses all over the world are facing a lot of challenging decisions such as shifting business hours, temporarily closing operations, fluctuating supply chains, and even protecting their frontline employees. These difficult decisions are … Continue reading Reshaping Your Digital Marketing Playbook Based on COVID-19 Consumer Sentiments →

Expect a Tsunami of Small Business Bankruptcies Based On Vague Government Planning

Small Business Challenges

Troy Kirby — May 1, 2020 In Ernest Hemingway’s The Sun Also Rises, Mike says his bankruptcy occurred two ways: Gradually, then suddenly. The untenable current situation facing small business entrepreneurs due to the 2020 COVID-19 shutdowns is no different. Everything depends on how their individual states react, plan and illustrate their importance moving forward … Continue reading Expect a Tsunami of Small Business Bankruptcies Based On Vague Government Planning →

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study

Consumer Mamangement

Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study by Laurie Sullivan , Staff Writer @lauriesullivan, January 22, 2020 When designing a search campaign, marketers can benefit from a better understanding of how and why people shop. Culture, current events, weather and mood all contribute to the reasons — but what about … Continue reading Consumers Making More Informed Purchase Decisions Based On Improved Information In Ads: Study →

Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say

Facebook Advertisement

Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say by Wendy Davis , Staff Writer @wendyndavis, April 4, 2019 Last week, the U.S. Department of Housing and Urban Development charged Facebook with violating civil rights laws that prohibit discriminatory housing ads. The government’s complaint included the allegation, which is familiar by now, that Facebook’s … Continue reading Facebook Delivers Ads Based On Race And Gender Stereotypes, Researchers Say →

Content development tips for Account Based Marketing

Account Management

Create personas for each buyer tier and build content for them, but don’t forget to personalize your website for target accounts. Natasha Humphrey on March 29, 2019 Most B2B marketers are already executing, or are thinking about implementing, an Account Based Marketing strategy. Today, B2B marketing is not about generating a huge volume of leads, … Continue reading Content development tips for Account Based Marketing →

Becoming Agile: Evidence Based Management

Project Management

Ian Mitchell — March 16, 2019 — March 16, 2019 “My advice would always be to ignore the perceived wisdom and look for the most reliable evidence on the ground” – D.T. Puttnam Hearing a senior executive announce “We’re committed to becoming agile!” is not the bombshell moment it used to be. It no longer … Continue reading Becoming Agile: Evidence Based Management →

Why You Should Get Paid Based on Results and Not Time

Freelancing

Choncé Maddox — August 29, 2018 — August 29, 2018 rawpixel / Pixabay One of my favorite things about being self-employed is having more freedom and flexibility. I’ve realized that there is quite a difference in being self-employed and being a business owner and I feel like I’m stuck in between. When you’re self-employed, you … Continue reading Why You Should Get Paid Based on Results and Not Time →

Twitter is changing how conversations happen based on user behavior and conduct

Customer Attraction

The company says it will use thousands of behavioral signals to filter search, replies and algorithmic recommendations. Amy Gesenhues on May 17, 2018 rvlsoft / Shutterstock.com In its latest attempt to improve the health of its platform, Twitter says it will be modifying the way conversations happen based on the behavior and conduct of users … Continue reading Twitter is changing how conversations happen based on user behavior and conduct →

How to Personalize Emails Based On What You Know

Email Personalization

Ben Duchesney — March 14, 2018 — March 14, 2018 Think of your favorite customer. With every visit your knowledge of this customer grows and grows. The first time they shopped at your business you discovered what products they like; the next time it was the name of their dog. Now, you know what they … Continue reading How to Personalize Emails Based On What You Know →

But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers

Branding In Social Media

MBLM’s 2017 brand intimacy report ranks 386 brands across 15 industries based on emotional connections brands have with consumers. Amy Gesenhues on October 6, 2017 Everyone has a favorite coffee brand, or maybe a tech brand they are forever tied to — standing in line to buy the latest gadget at every launch. I … Continue reading But do you love me? A brand intimacy agency ranks brands based on emotional connections to consumers →