Though tactics and strategies differ greatly for technical and non-technical SEOs, columnist Jim Yu believes it’s critical that they find ways to work together. Each is powerful on its own, but it’s in the combined efforts of both that the real magic happens. Jim Yu on August 9, 2017 In SEO’s earlier days, technical … Continue reading 5 ways to balance technical & non-technical SEO
Eric Wall — July 26, 2017 Follow @equivityva — July 26, 2017 Stress management is probably one of the most important yet least discussed topics of being a small business owner. It often feels like stress is an unavoidable part of being an entrepreneur. If business is booming, you experience stress taking orders, dealing with … Continue reading Work-Work Balance: Avoiding Stress as a Small Business Owner [Infographic]
Susan Gilbert — May 31, 2017 Follow @SusanGilbert— May 31, 2017 The Output-Input Balancing Act of Social Networking Have you ever been part of a conversation where one person is doing all of the talking? You can’t get a word in edgewise and you find a way to leave as soon as possible. The same … Continue reading How to Find the Right Balance in Social Media
Erik Dietrich — March 7, 2017 — March 7, 2017 To create the most efficient work environment, you need to standardize on tools and processes in a way that makes sense. Read on for tips on what works best. In a whitepaper I wrote recently, I talked about two hypothetical organizations. I used them to … Continue reading Striking the Software Standardization Balance: Scale Up without the Bureaucracy
Mandy Edwards — January 9, 2017 Follow @memktgservices— January 9, 2017 I have come to the conclusion that there is no such thing as true work/life balance. Anyone who has it figured out or is telling you how to achieve it is feeding you nothing but BS. Everyone is uber-busy and as much as we’d … Continue reading If Work/Life Balance is a Myth, How Do We Manage?
by Patrick Antinozzi Follow @pattitudezOctober 20, 2016 Work/life balance is a common term used by startups and big corporations alike. Employers use it to show potential hires that they are the progressive, modern, forward-thinking type of business you’d want to be a part of. You know, the ones that are totally cool with you ditching … Continue reading Work/Life Balance is Destroying the Barriers Between Work and Actually Living
by Nicola FaulknerOctober 2, 2016 When does the extra email become one too many? Or are you missing out on opportunities by not sending enough? Frequency is probably the most subjective area in email marketing, with too many email marketers using gut feel rather than hard data. Here’s our advice on frequency and getting the … Continue reading Email Sending Frequency – Getting the Balance Right
by Rachel Serpa Follow @getbaseAugust 9, 2016 As part of an industry built on a foundation of effective communication and influential relationships, salespeople sometimes think of data science as their worst enemy. Data science is often seen as an evil overlord, lurking over reps’ shoulders and reporting back on their every move to their supervisors. … Continue reading Personalize, Standardize, Automize: Striking the Right Balance with Data Science
by Roee Ganot June 26, 2016 Follow @RoeeGanotJune 26, 2016 You want to monetize your site to create an additional revenue stream — or perhaps your only revenue stream if your brand’s only product is your website like bloggers and Internet personalities — but you also need to create a good user experience so that … Continue reading The Balance Between Monetization and User Engagement
by Hal Shelton May 23, 2016May 23, 2016 Creating a balance sheet can be a challenging task for small business owners. Especially if you’re not schooled in finance and do not fully understand the ins and outs of financial statements, you may feel uncertain at first. In this post, I’ll cover what a balance sheet … Continue reading What Is a Balance Sheet, and How Can I Use It to Manage My Business?
