Tag Archives: Balance

Compartmentalize for a Better Work-Life Balance

by Alison Napolitano November 21, 2015 Follow @Anapio7November 21, 2015 In an age when we’re always connected, it’s becoming increasingly challenging to find the right balance between home life and the professional world. In fact, according to the 2014 White House report “Nine Facts about American Families and Work,” 46 percent of respondents said that … Continue reading Compartmentalize for a Better Work-Life Balance

Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance

Isabel WagnerOctober 16, 2015 With social media now an integral part of the sales and marketing process, many organisations have embraced employee advocacy as a way of amplifying their campaigns. From senior managers to frontline staff, companies actively encourage employees to participate in conversations on social channels, share relevant content and become brand ambassadors. However … Continue reading Employee Advocacy on Social Media: Striking a Balance Between Authenticity and Compliance

Advertising in 2015: How to Strike the Balance Between VOD and Television

Laura ColeSeptember 14, 2015 In a modern, sensationalist media driven world, one industry or another always appears to be on the verge of extinction. Last year it was the traditional SEO industry, which was deemed to be moribund in the face of constantly evolving Google algorithms and the proliferation of content marketing. While the boundaries … Continue reading Advertising in 2015: How to Strike the Balance Between VOD and Television

How to Balance Website User Experience and SEO

Missi FreimarkAugust 19, 2015 You’ve probably heard it time and time again: don’t build your website for search engines. Instead, we’re told to build websites with the user experience in mind. But what’s really the difference between the two? Can a positive user experience and effective search engine optimization (SEO) go hand-in-hand? The answer is … Continue reading How to Balance Website User Experience and SEO