Tag Archives: Backed

Powerful Break-Even Analysis Strategies Backed By Science

Angela Hausman, PhD December 21, 2020 Ah, the lowly break-even analysis. Maybe you learned break-even analysis in Accounting class, or Finance, or even Marketing class. Maybe you think it’s so simple, so … pedestrian that it couldn’t possibly provide any value to organizations trying to optimize returns. But, you’re wrong. Break-even analysis is very powerful … Continue reading Powerful Break-Even Analysis Strategies Backed By Science

Landing Page Optimization Tips (Backed by Psychology)

Kevin George — November 3, 2019 Follow @imkevin_monk Do you know which strategy works best to convert a visitor into a qualified lead in the journey of conversion? Yes, you got it right! It’s landing pages. Landing pages are an essential part of any inbound marketing campaigns, because they have the unique ability to convert … Continue reading Landing Page Optimization Tips (Backed by Psychology)

5 Things to Do When You Get Bored Working Towards Your Goals, Backed by Science

Mayo Oshin — July 9, 2019 Follow @mayowaoshin — July 9, 2019 What do you do when you’re bored at work? Bored of eating healthy and exercising? Bored of your relationship? Do you keep going or throw your hands up and give up? When we first get started, we’re excited and highly motivated to take … Continue reading 5 Things to Do When You Get Bored Working Towards Your Goals, Backed by Science

5 Secrets to Keeping Employees Happy at Your Agency (Backed by Science)

Esther Cohen — March 1, 2018 — March 1, 2018 For an agency, there are few bigger challenges than attracting and retaining top employees. When you’re in the business of selling creativity, the quality of your people dictates the quality of your work. How can you keep employees at your agency happy? Are there any … Continue reading 5 Secrets to Keeping Employees Happy at Your Agency (Backed by Science)

The Ultimate Guide to Conversion-Focused Squeeze Page Design Backed By Science

Ryan Eldridge — November 2, 2017 — November 2, 2017 Unpleasant name, unparalleled results Let’s be frank. The first image that comes to mind when you hear ‘squeeze page’ is probably not pretty. Flashing arrows, brightly colored text, and copy that attempts to trick visitors into giving up their email have been overused and are … Continue reading The Ultimate Guide to Conversion-Focused Squeeze Page Design Backed By Science

Optimizing Your Time for a Productive Day (Backed by Science)

by Katharina Cavano November 25, 2015November 25, 2015 We all know how to save some time, and we’re sure you’ve implemented some of time-saving techniques recently, probably even today! But, the million dollar question is: are you really optimizing your time? You see, there is a distinct difference between the two and it’s incredibly important … Continue reading Optimizing Your Time for a Productive Day (Backed by Science)