By Mark Sullivan June 17, 2022 Facebook is pivoting. Again. The Verge‘s Alex Heath reports that top brass at the social giant, including CEO Mark Zuckerberg, ordered workers to rejigger the core piece of the Facebook app, the Feed, to look and act more like TikTok’s “For You” page. Not surprisingly, TikTok … Continue reading Facebook’s ‘TikTok pivot’ is unlikely to win back young users
My Great Peel Back And Replacement Theory by Joe Mandese @mp_joemandese, May 20, 2022 As far as replacement theories go, I’m going to postulate one that could go a long way toward preventing the spread of hateful information fueling the kind of anger that has contributed to racist White Supremacist terrorism. I call it a … Continue reading My Great Peel Back And Replacement Theory
By Lia Garvin May 01, 2022 Whether we were anxiously waiting to go back into the office over the past two years or desperately hoping working from home was here to stay, one thing is clear: The elusive “return” isn’t what we were promised. The commute still sucks, the conference rooms are still overbooked, … Continue reading This is why you hate the idea of going back to the office (and how to approach it if you have to)
Instagram will bring back a chronological feed in 2022 Adam Mosseri said the company has been working on ‘a version’ of the feature for months. K. Bell @karissabe December 8th, 2021 SOPA Images via Getty Images After more than five years, Instagram plans to bring back “a version” of its chronological feed next year, the … Continue reading Instagram’s chronological feed is back
By Jess Huang March 13, 2022 Whether many employees want it or not, returning to the office is happening. And while there’s no playbook for how leaders can manage this shift—all companies and their people face unique circumstances—it’s clear going back to 2019 norms isn’t going to work. Lives have changed too much and, … Continue reading Want staff back in the office? Then lead by example
CMOs need to be accountable. That means knowing how to measure the outcomes of marketing spend. William Terdoslavich on March 18, 2022 Is marketing return-on-investment missing in action? Are you looking in the wrong place? Are you even looking at the right numbers? The mystery of the marketing spend has baffled many CEOs, often illustrated … Continue reading Getting Back to Basics: Marketing ROI
Apple, Google, Dozens Of Other Companies Back Full-Page Ad Opposing Texas Law by Laurie Sullivan , Staff Writer @lauriesullivan, March 11, 2022 Apple, Google, IBM, PayPal, REI Co-Op, and Meta are among dozens of companies participating in a human rights campaign that asks Texas governor Greg Abbott to abandon legislation that criminalizes a parent for helping their … Continue reading Apple, Google, Dozens Of Other Companies Back Full-Page Ad Opposing Texas Law
By Next Big Idea Club February 07, 2022 Johann Hari is a writer and journalist. He has written for The New York Times, Le Monde, The Guardian, and other newspapers. His TED Talks have been viewed more than 70 million times, and his work has been praised by a broad range of people, from Oprah … Continue reading It’s not just you. Science explains how your focus is more scattered now and how to get it back
By Heather Shulick February 04, 2022 We can all agree that women matter in the workplace. Organizations with gender diversity on their executive teams are 21% more likely to have above-average profitability and companies with women on their boards of directors are more productive. And yet, millions of women have left the workforce since … Continue reading One simple key to bring women back to the workforce
Try these steps before giving up on disengaged and inactive email recipients. Kath Pay on December 9, 2021 Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics … Continue reading Design emails for 4 personality types to win back customers
