Lisa De Nicola — December 23, 2019 It’s no surprise as we look to the future of work the needs of employees are becoming increasingly demanding. In fact, many of what we continue to call benefits are simply expectations of what new generations are looking for in their work. Careers and jobs are very much … Continue reading It’s Time to Put the “Human” Back in Human Resources
Tag Archives: back
7 Reasons Giving Back Makes Your More Fulfilled
John Rampton — December 18, 2019 We are told from a young age that we should give back to others. This could be through charity, volunteer work, or other means. This idea may be intertwined with religion and societal values. It makes sense, too. Giving back makes the world a better place. We also do … Continue reading 7 Reasons Giving Back Makes Your More Fulfilled
10 Draining Habits That Are Holding You Back
Peter Daisyme — December 12, 2019 Navigating all of the obstacles in life is difficult for everyone. There is a significant amount of work needed to take care of those around you and energy is even needed to manage the little things to get through each day. These little things add up and make it … Continue reading 10 Draining Habits That Are Holding You Back
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Jacob Baadsgaard on November 27, 2019 One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real … Continue reading Back to basics: Understanding your paid search metrics
Email Reactivation – Strategies to Win Back Dormant Customers
Larisa Bedgood — November 20, 2019 Follow @www.twitter.com/V12Data As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase in … Continue reading Email Reactivation – Strategies to Win Back Dormant Customers
Back to Basics: Personalization only adds value if you do it right
While personalization can be tremendously valuable, it has to be relevant in your user’s journey. Laura Robinson on November 5, 2019 Everyone knows that in our digital economy, data is more valuable than oil. But it’s what you actually do with data that makes it so valuable. Personalizing your user’s experience can do wonders for … Continue reading Back to Basics: Personalization only adds value if you do it right
What Excuses Are Holding You Back?
Kenna Griffin — October 7, 2019 “I’m tired” is probably my favorite excuse, followed closely by “I don’t feel well,” which usually is because I’m tired. I don’t know that I’m actually tired most of the time that I say this. For the most part, I get plenty of sleep. I say “I’m tired” or … Continue reading What Excuses Are Holding You Back?
Are these 5 content marketing myths holding you back?
Although there may include a grain of truth, these myths ultimately stand in the way of content marketing success. John Marcinuk on October 3, 2019 Nowadays, most marketers understand the essentials of content marketing: know your audience, provide value, don’t sell aggressively. But content marketing is evolving quickly – and success is not always cut-and-dried. … Continue reading Are these 5 content marketing myths holding you back?
50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California
50 Attorneys General Back Google Antitrust Probe by Laurie Sullivan @lauriesullivan, September 9, 2019 Fifty attorneys general are backing Texas Attorney General Ken Paxton’s official announcement of an antitrust probe into Google’s dominance in online advertising. The announcement, made Monday, excludes Alabama as well as California, the state run by Governor Gavin Newsom, who is … Continue reading 50 Attorneys General Back Google Antitrust Probe That Excludes Alabama, California
Pulling back the curtain on location intelligence
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course, privacy. Greg Sterling on September 3, 2019 There are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s … Continue reading Pulling back the curtain on location intelligence
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