Tag Archives: away

Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook

In today’s Soapbox, the focus should be less on walled gardens and more on embracing the future as a forward-thinking digital brand. Adam Berkowitz on September 19, 2019 As Facebook once again rolls out its pitch to publishers, this time pledging publishers more money and promising to hire former journalists to evaluate the feed, the … Continue reading Soapbox: Publishers, stop giving lucrative content away to Amazon and Facebook →

Selling on Social Media Without Driving People Away

Social Selling

Susan Friesen — August 20, 2019 Follow @eVisionMedia — August 20, 2019 5 Social Media Selling Tips & Warnings Social media is one of the best marketing tools out there: you can grow and reach a large audience with content and ads, and people who like and/or follow you are your fans, so they’re already … Continue reading Selling on Social Media Without Driving People Away →

Are You Locking Yourself Away From Potential Clients?

Client Acquisition

Juliette Stapleton — June 6, 2019 — June 6, 2019 One of the biggest mistakes I see on Facebook profiles of some of my students at the beginning of their journey to grow their visibility and personal brand is that their privacy settings on posts are set to “Friends Only”. HUGE FAIL! Connection You see, … Continue reading Are You Locking Yourself Away From Potential Clients? →

Transformational Leaders Don’t Shy Away from Conflict

Leadership Skills

Rick Goodman — April 24, 2019 Follow @DrRickGoodman — April 24, 2019 One of the most common questions people ask me is: How can we avoid or minimize conflict in the workplace? I get why people ask it. After all, many of us really don’t like conflict, finding it to be stressful, awkward, and unpleasant. … Continue reading Transformational Leaders Don’t Shy Away from Conflict →

Do Not Throw Away a WordPress Site, Switch the Theme

WordPress Themes

Barry Roos — April 10, 2019 Follow @roosites — April 10, 2019 The beauty of using a content management system like WordPress is that you don’t have to throw away the site when you want a new design or if you have an issue. We ran into this recently with a client of several years. … Continue reading Do Not Throw Away a WordPress Site, Switch the Theme →

7 Time-Wasters Taking Away From Your Productivity

Productivity

Rose Leadem — January 28, 2019 — January 28, 2019 SnapwireSnaps / Pixabay Thanks to technology, social media and the internet, it’s easy to get distracted today. And these distractions can often lead to hours down the drain—hours that could have been spent being productive. While the digital age has brought an abundance of improvements … Continue reading 7 Time-Wasters Taking Away From Your Productivity →

On-Entry Strategies and Why They Scare Customers Away

Strategy

JJ Tyson — October 29, 2018 — October 29, 2018 With Halloween just around the corner, many people are looking for a good scare. Spooky decorations are adorning suburban lawns, horror movies are premiering left and right, and “Monster Mash” seems to be playing everywhere. However, there is one place where you never want to … Continue reading On-Entry Strategies and Why They Scare Customers Away →

Why Back-To-School Ads Are Fading Away

Marketing Mistakes

retail Why Back-To-School Ads Are Fading Away by Sarah Mahoney @mahoney_sarah, August 1, 2018 Sure, you’re probably noticing some fun back-to-school ads here and there, whether it’s from Target (above), Walmart or The Gap. But what you’re likely not seeing? The massive campaigns retailers once relied on to drive traffic and sales during the critical six-week … Continue reading Why Back-To-School Ads Are Fading Away →

Put Away Paper-Based Custom Sales Order Forms—For Good

Sales Techniques

Chris Layne — June 26, 2018 — June 26, 2018 In the past, paper was the go-to choice for most sales organizations that needed custom sales order forms. Today, businesses can choose between a variety of more convenient options. Instead of paper sales order forms, sales reps can place orders using mobile apps on their … Continue reading Put Away Paper-Based Custom Sales Order Forms—For Good →

Direct-to-consumer advertisers are shifting ad dollars away from Facebook

Advertisement Industry

Direct-to-consumer advertisers on Facebook report a rise in CPMs and a drop in overall ad impressions, forcing them to reconsider ad spend. Amy Gesenhues on June 11, 2018 Direct-to-consumer (DTC) brands are pulling back on their Facebook ad spend, according to a report from Digiday, some shifting as much as 30 percent of their … Continue reading Direct-to-consumer advertisers are shifting ad dollars away from Facebook →