Ryan Ayers — November 17, 2019 Follow @TheBizTechGuru In recent years, corporations have taken an increased interest in how their business activities affect society. Due to a range of influences, more organizations are practicing corporate social responsibility (CSR) – and boosting their bottom lines in the process. Some easy-to-recognize examples would be when major corporations … Continue reading How Marketers Can Use Corporate Social Responsibility to Boost Brand Awareness
Tag Archives: Awareness
5 Easy Ways to Build Brand Awareness Using Social Media
Tiffany Fowell — November 4, 2019 A consistent brand can help you: Gain credibility Inspire trust & loyalty in your customers Boost your visibility within your market Justify charging a premium for your products & services Distinguish yourself from your competitors Establish a strong & consistent cross-channel customer experience While this isn’t limited to social … Continue reading 5 Easy Ways to Build Brand Awareness Using Social Media
Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns by Laurie Sullivan , Staff Writer @lauriesullivan, October 23, 2019 Some 70% of purchases attributed to Amazon’s DSP ads are new to brand advertising, according to a recent benchmark report by Tinuiti. With this increase, performance seems to be the catalyst for higher budgets related to … Continue reading Amazon Attracts Ad Dollars For Search And Brand Awareness Campaigns
Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC
Pauline Jakober — October 7, 2019 Follow @GrpTwentySeven The paid search community was recently caught up in a flurry of tweets on the topic of a certain “dirty trick.” The CEO of Basecamp, Jason Fried, complained that Google Ads allows competitors to bid on a company’s branded keywords (including his own). He claims that the … Continue reading Brand Awareness is Your Insurance Policy Against Dirty Tricks in PPC
How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages
Tyson Quick — August 27, 2019 — August 27, 2019 Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is … Continue reading How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages
How Intent Data Measures Campaign Awareness
How Intent Data Measures Campaign Awareness by Laurie Sullivan , Staff Writer @lauriesullivan, August 22, 2019 Teradata, which focuses on the B2B space, launched a major brand campaign and wanted to find a new way to validate and measure a major brand awareness marketing campaign. Digital agency Just Media, which also specializes in B2B, implemented the … Continue reading How Intent Data Measures Campaign Awareness
Why You Shouldn’t Ignore Brand Awareness in PPC
Pauline Jakober — June 10, 2019 Follow @GrpTwentySeven — June 10, 2019 In my last article on this blog, I described how brand awareness in PPC is sometimes viewed as less important than PPC performance. Unfortunately, too many companies put all their attention on the performance of their paid search campaigns — and undervalue their … Continue reading Why You Shouldn’t Ignore Brand Awareness in PPC
3 Marketing Strategies to Improve Brand Awareness in 2019
Shay Berman — March 1, 2019 Follow @shayberman — March 1, 2019 For many smaller brands, marketing gets harder each passing year — what with the marketplace in an almost constant state of disruption and oversaturation. If you own a business or find yourself in charge of a brand, chances are good that you’re trying … Continue reading 3 Marketing Strategies to Improve Brand Awareness in 2019
How Social Media Increases Brand Awareness
Megan Mosley — February 4, 2019 Follow @ReferralRock — February 4, 2019 It’s easy to assume why building your brand awareness is critical. Social media can help this happen because it’s a platform with a ton of people in one place. Thus giving you the potential to be seen by more and more people. It … Continue reading How Social Media Increases Brand Awareness
Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
Susan Friesen — December 21, 2018 Follow @eVisionMedia — December 21, 2018 Are LinkedIn Groups Dead? Not According to LinkedIn. You may already be aware of the value that LinkedIn brings to your small business social media efforts, especially in a B2B space. And for several years, another benefit to using this social media channel … Continue reading Boost Your Brand Awareness: LinkedIn Groups Make a Comeback
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