Dave Sutton — November 8, 2018 — November 8, 2018 StockSnap / Pixabay There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems, and the customer experience is miraculously transformed. You just flip a switch and all of your people line … Continue reading 5 Steps for Avoiding Mayhem in Your Digital Transformation
Frank Bocchino — June 27, 2018 Follow @frankbocchino — June 27, 2018 You pick up the outfit you’re planning to wear from the dry cleaners. You cancel weekend plans so you can instead study up on your prospective employer, its website, and its competitive landscape. You rehearse winning answers and examples pertaining to your experience. … Continue reading Avoiding the Dreaded 5 Minute Job Interview
Jim Fisher — October 11, 2017 — October 11, 2017 ZEAREA / Pixabay My experiences with business turnarounds—one successful and one not?have added to my more general understanding of what it takes to create positive change in the real world. The elements of turnarounds can be more extreme and challenging versions of what’s required to … Continue reading Avoiding Failure: Learning from a Turnaround Success
Eric Wall — July 26, 2017 Follow @equivityva — July 26, 2017 Stress management is probably one of the most important yet least discussed topics of being a small business owner. It often feels like stress is an unavoidable part of being an entrepreneur. If business is booming, you experience stress taking orders, dealing with … Continue reading Work-Work Balance: Avoiding Stress as a Small Business Owner [Infographic]
Reputation X — July 18, 2017 — July 18, 2017 StartupStockPhotos / Pixabay An unfortunate fact about reputation management companies is that most of them are not really reputation management companies. They’re really public relations agencies, search engine optimization companies, or just some guy in an apartment somewhere. Most of the time they are ‘offshore’, … Continue reading Guide to Avoiding Low Quality Reputation Companies
Mark Miller — April 4, 2017 Follow @MMtwopointfive— April 4, 2017 It’s common (and even expected) that marketers dedicated to growing their career will make several strategic moves between companies pursuing a more compelling experience, increased autonomy, better compensation, etc. And in most cases, they’ll take those steps up much more quickly and frequently than … Continue reading 5 Tips to Avoiding the ‘Job Hopper’ Label While Quickly Moving Your Marketing Career Forward
Ginny Marvin on February 28, 2017 What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and retargeting, brands can find themselves cozied up to content that may not match up with their values and messaging. That’s not new, but the proliferation of sites aimed … Continue reading Brand safety: Avoiding fake & hyperpartisan news on the Google Display Network
Phillip Barnhart — January 31, 2017 Follow @pbarnhart— January 31, 2017 Great Yelp reviews can seem rare – even when you have lots of happy customers. So it can be incredibly frustrating when that glowing, well-written five-star Yelp review from a valued customer gets filtered into oblivion. If your business has been on Yelp for … Continue reading Avoiding The Yelp Newbie Review Filter
Amanda Clark — November 14, 2016 Follow @GrammarChicInc— November 14, 2016 While the Age Discrimination in Employment Act (ADEA) prohibits employers from using age as a discriminating factor in hiring (and any other aspect of employment), it still happens. Employers may not even realize that subconsciously they’re thinking about a person’s age while reviewing their … Continue reading Avoiding Age Discrimination on Your Resume
by Mari Kane Follow @blogsitestudioAugust 13, 2016 Recently, I got more guest post pitches in one week than I have in five years of blogging. Even though I only post weekly, I’ll admit that when I’m traveling during the summer or when I’m deep into a web design project, it can be super hard to … Continue reading Avoiding Guest Post Spammers is Easier than You Think
