Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases by Laurie Sullivan @lauriesullivan, August 10, 2023 There is a direct correlation between the likeability of advertising and its ability to drive positive performance, according to data released Thursday. Some 56% of U.S. viewers use some form of ad-blocker, and 86% of viewers avoid ads altogether. The … Continue reading Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
Chris Biscuiti September 13, 2021 Right now, one of the most popular reasons for changing careers is people can get burned out. Whether their industry was impacted by the pandemic or they are simply tired of working for a certain boss or company, those who are looking to switch things up are simply trying to … Continue reading 4 Questions to Ask Yourself About Changing Careers and Avoiding Professional Burnout
Ryan Lui October 1, 2020 As our political, social, and economical landscapes seem to be unraveling at its seams, and all control appears to be lost, it can be easy to throw one’s self headfirst into their work. In our work, we can gain a sense of control and confidence in the future as we … Continue reading 7 Tips to Avoiding Workaholism From a Workaholic-Psychotherapist
Rilee Viggers — May 28, 2020 Whether it be an issue within your company, or a worldwide pandemic, having a crisis marketing strategy in place could potentially save your brand from losing your customers. On social media, content spreads like wildfire, and it’s not always the good stuff. Your best chance to make it through … Continue reading Avoiding a Social Media Crisis: Is It Possible?
Bonnie Harris — May 7, 2020 After the last presidential election the internet went wild, creating a polarity that damaged friendships, split families, and even destroyed marriages. For many people it was disturbing but for people like me, someone that worked in social media all day long, it was nothing short of traumatic. Every day … Continue reading Avoiding Mind Pollution When You’re Stuck at Home
Kaleigh Bulford — April 1, 2020 So, you’ve made the big decision to change your website. Whether you’re going for a web refresh or you’re starting from scratch, you and your team are embarking on a journey. To help prepare you for the twists, turns, and rough terrain ahead, we’ve come up with a list … Continue reading Nail Your Next Website Redesign by Avoiding These Mistakes
Linda Landers — February 15, 2020 It seems like everywhere we turn there is advice on how to market our brands, with new digital marketing innovations promising to bring success beyond our wildest dreams. And even though some of these new strategies will stand the test of time, there are also marketing pitfalls to avoid. … Continue reading Are You Avoiding These Digital Marketing Pitfalls?
Data privacy and security requirements are not going away so get to work on your privacy policies before someone else does it for you. Kristina Podnar on October 15, 2019 At a recent MarTech conference, I gave some presentations on consumer privacy, stressing that it’s becoming more obvious with every new regulation that privacy as … Continue reading Why marketers should stop avoiding privacy issues
Dave Sutton — November 8, 2018 — November 8, 2018 StockSnap / Pixabay There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems, and the customer experience is miraculously transformed. You just flip a switch and all of your people line … Continue reading 5 Steps for Avoiding Mayhem in Your Digital Transformation
Frank Bocchino — June 27, 2018 Follow @frankbocchino — June 27, 2018 You pick up the outfit you’re planning to wear from the dry cleaners. You cancel weekend plans so you can instead study up on your prospective employer, its website, and its competitive landscape. You rehearse winning answers and examples pertaining to your experience. … Continue reading Avoiding the Dreaded 5 Minute Job Interview
