By Laura Hogan, Published November 12, 2014 Not that long ago you were enchanted with your inbound marketing strategies. Perhaps it seems like only yesterday when the future was wide open and every chance of a charmed marketing plan was yours for the taking. Starry-eyed and optimistic, you believed what you were told about the … Continue reading Avoid Failure – How To Set Up Inbound The Right Way!
By Ruby Rusine, Published November 2, 2014 The following social media fails are from businesses who I consider as peers. The avatar/logo you see online are not inanimate objects. They are people. Here is a list of their pet peeves. Past the infographic are best practices I’d recommend. Feel free to share yours below. If … Continue reading 9 Social Media Fails To Avoid According To Businesses [Infographic]
By Amy Neeley, Published October 29, 2014 Halloween is right around the corner! While the sights and sounds of this season might have your imagination running wild with spooky thoughts, real frights like marketing mistakes that cost you customers might be hiding in plain sight. Take a look at some of the marketing mistakes that … Continue reading Spooky Marketing Mistakes Local Businesses Should Avoid
I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my attention during first screen viewing (i.e. TV watching). Even if a show has my attention from the start, all it takes is a text, an … Continue reading Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”
We live in a social world. If Facebook’s billions of users aren’t evidence enough of that, or the swarms of articles on social media on this site aren’t enough to convince you of that, consider the fact that one of the first things the Chinese government did when protests started erupting across Hong Kong was … Continue reading 6 ways to avoid the dark side of social media [Infographic]
Building a small business brand has its challenges. But by avoiding these simple (but unfortunately common) brand mistakes, you will save your business from brand failure. Do I know you? Not knowing who you are marketing to is a BIG no-no. It’s vital that you are specific with the types of customers you’re going after. … Continue reading 2 Common Small Business Brand Traps to Avoid
Small business owners to Fortune 100 and 500 organizations to gain favorable attention and then build relationships with their potential customers spend millions of dollars every day. These sellers use every means available to catch the interest of potential customers from direct mail to traditional advertising to pay for click ads to social media such … Continue reading Effective Marketing is Possible When You Avoid These 3 Mistakes
