Scarlett Wilson December 15, 2014 When you start your job search it can be very easy to focus most of your attention on your CV – it’s important to make sure your CV is up to scratch, but don’t let this get in the way of creating a stand-out cover letter. You have to … Continue reading 5 Cover Letter Clichés To Avoid
James Clear December 9, 2014 In many cases, improvement is not about doing more things right, but about doing less things wrong. To understand what I mean, we need to take a trip to Japan. The Curious Case of Japanese Television Sets In the decades that followed World War II, the manufacturing industry in … Continue reading To Make Big Gains, Avoid Tiny Losses
Jamie Teasdale December 7, 2014 Have you ever been on a company’s blog and found spelling and grammar mistakes? Links that don’t work? Formatting that made the article difficult to read? Not only does this create a negative image in the eyes’ of readers, but it often deters them from ever returning to your … Continue reading 8 Blogging Mistakes to Avoid
Shelley Pringle November 27, 2014 People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Posts that scream “buy me, buy me” are jarring … Continue reading The #1 Facebook Post Mistake Every Brand Should Avoid
Carol Stephen November 27, 2014 Lately I’ve been running into a few people who are such perfectionists about their social media that they believe everything has to be perfect before they can make a single tweet. They listen in on conversations, don’t participate in tweetchats, and endlessly wring their hands over posts. Meantime, their social … Continue reading 10 Ways To Avoid Social Media Perfectionism
Personal Branding Blog November 26, 2014 Everybody agrees that networking plays a crucial part in our careers whether it is for finding a new job or a new client or just passing and sharing knowledge. However, not everybody is doing it right. If you want to network successfully and get noticed by the person … Continue reading Mistakes to Avoid When Networking
Dave Hubbard November 22, 2014 To avoid another missed quarter, your strategy as CSO/ VP Sales has always been to ramp up field sales activity. Aggressive pipeline reviews, increased focus on deals that may close this quarter, temporary SWAT teams to help win big deals, yada, yada, yada. These tactics used to work 5 or 10 … Continue reading VP Sales Strategy To Avoid Another Missed Quarter
Maria Peagler November 22, 2014 I’ve got some tough love for you today . . . Do you give away too much in your business? We’re in a “sharing economy” aren’t we? You’re supposed to give away content to get traffic to your website, to get engagement on your posts, and to ultimately generate … Continue reading How to Avoid Freebie Seekers in the Sharing Economy
Leo Strupczewski November 19, 2014 Gary Vaynerchuk, one of the biggest digital marketing big brains out there, likes to say that marketers ruin everything. What he’s saying is that a few of us find something new that works and the rest of us flock to it, use it entirely too much, and completely degrade its … Continue reading Two Ways Marketers Ruin Email Nurture Campaigns: How to Avoid Both
By Rachel Clapp Miller, Published November 14, 2014 The B2B sales conversation is a complex dance between seller and buyer. One misstep, and the whole conversation can be knocked off balance. But sellers who are able to maintain a steady selling rhythm and keep value at the forefront during the conversation are far more likely … Continue reading Help Your Salespeople Avoid These Dreaded Seller Personas
