Only 44 percent of small businesses survive more than four years. Overhead constraints, recession, encroaching competition – for many, the strain is simply too much. But one of the biggest reasons that so many startups fail is jaw-droppingly simple: poor risk management. The success of each new venture depends heavily upon circumnavigating a wide array … Continue reading These are the 3 Biggest Startup Risks (And Here’s How to Avoid Them)
Christina BockischJanuary 25, 2015 As an Inbound Marketing Consultant, much of my job involves writing blogs for my clients. No, it’s not all I do, and I frequently try to convince myself that I’m more than just a blogger. But, facts are facts. I spend most of my day blogging for clients, and then I … Continue reading 3 Mistakes Most Beginner Bloggers Make and How to Avoid Them
Madeline BoehmerJanuary 10, 2015 Since starting in the marketing department here at SheerID, I spend a lot of time on social media, keeping tabs on everything going and communicating with others. While I find it fascinating to watch what’s trending, I have also found it interesting to watch how most companies are trying to make … Continue reading Top 5 Ways to Avoid Making a Rookie Social Media Mistake
Lee KennyJanuary 6, 2015 In Business there is a saying “Turnover is Vanity, Profit is Sanity”, In Golf it is “Drive for Show, Putt for Dough” Both alluding to the fact that it’s easy to get carried away by pointless metrics, when you should be focusing on what really matters. That is any number that … Continue reading How To Spot Fake Twitter Accounts And Why You Should Avoid Them
Shuki MannJanuary 7, 2015 If you’re interested in online marketing and you want to easily close marketing packages with clients, there are three words that can help: Optimization A/B testing CRO – Conversion Rate Optimization We won’t just promote you via organic search. We’ll set up Google AdWords and A/B split test your landing pages … Continue reading 7 Conversion Rate Optimization Mistakes You Must Avoid
Hollie Geitner December 31, 2014 The year is coming to a close and I find myself wondering, where the heck did 2014 go anyway? I know it’s cliché, but holy cow does time sure fly. With all of the craziness of getting ready for the holidays, it’s tempting to view the last week of the … Continue reading Five Things To Do To Avoid The After-Christmas Slump
James Clear December 17, 2014 So often, we make the mistake of believing that sticking to good habits is an all-or-nothing game. (I say “we” because I’ve been there before as well.) We assume that if we slip up on our diet, then we have ruined the whole thing. We act like missing one … Continue reading Avoid the Second Mistake
Scarlett Wilson December 15, 2014 When you start your job search it can be very easy to focus most of your attention on your CV – it’s important to make sure your CV is up to scratch, but don’t let this get in the way of creating a stand-out cover letter. You have to … Continue reading 5 Cover Letter Clichés To Avoid
James Clear December 9, 2014 In many cases, improvement is not about doing more things right, but about doing less things wrong. To understand what I mean, we need to take a trip to Japan. The Curious Case of Japanese Television Sets In the decades that followed World War II, the manufacturing industry in … Continue reading To Make Big Gains, Avoid Tiny Losses
Jamie Teasdale December 7, 2014 Have you ever been on a company’s blog and found spelling and grammar mistakes? Links that don’t work? Formatting that made the article difficult to read? Not only does this create a negative image in the eyes’ of readers, but it often deters them from ever returning to your … Continue reading 8 Blogging Mistakes to Avoid
