Tag Archives: Avoid

Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen”

I’ve been noticing a trend among TV watchers (at least in my own TV watching habits): The “second screen” (i.e. my mobile device) is starting to get more of my attention during first screen viewing (i.e. TV watching). Even if a show has my attention from the start, all it takes is a text, an … Continue reading Second Screen Marketing – How to Avoid Losing Your Audience to the “Second Screen” →

2 Common Small Business Brand Traps to Avoid

Sales Guide

Building a small business brand has its challenges. But by avoiding these simple (but unfortunately common) brand mistakes, you will save your business from brand failure. Do I know you? Not knowing who you are marketing to is a BIG no-no. It’s vital that you are specific with the types of customers you’re going after. … Continue reading 2 Common Small Business Brand Traps to Avoid →

Effective Marketing is Possible When You Avoid These 3 Mistakes

Marketing Guide

Small business owners to Fortune 100 and 500 organizations to gain favorable attention and then build relationships with their potential customers spend millions of dollars every day. These sellers use every means available to catch the interest of potential customers from direct mail to traditional advertising to pay for click ads to social media such … Continue reading Effective Marketing is Possible When You Avoid These 3 Mistakes →