by Michael Wight January 15, 2016January 15, 2016 One of the trending terms in the tech world today is “growth hacking,” which refers to the aptitude to scale a product in fast and out-of-the-box ways. In simple words, growth hacking means scaling a product in a viral way. However, not every marketer and company does … Continue reading Growth Hacking: 4 Mistakes to Avoid
by Giovana Zanellato January 13, 2016January 13, 2016 Hashtag fails have seemed ever-present in recent years, from dissatisfied tweeters co-opting McDonald’s branded message to epidemics of bad spelling on Instagram to very awkward abbreviations. In the former case, we can specify these trip-ups as hashtag hijacking, which happens when a hashtag pertaining to a grassroots … Continue reading 5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them
by Christopher Jan Benitez December 30, 2015 Follow @christopherjanbDecember 30, 2015 Effective communication is and always will be integral for success in any business, whether it’s online or offline. First off, a company requires communication within the organization to foster team effort. This ensures everyone is focused on a single direction and strives for one … Continue reading How to Avoid Communication Mistakes for a More Successful Marketing [Infographic]
by Pam McBride December 22, 2015 Follow @leadsiftDecember 22, 2015 There is a near unlimited supply of social data available to marketers today. Consumers take to Twitter, Facebook, Instagram and more to express their innermost desires, their likes and dislikes, their every thought – in real time. Given this massive amount of data, marketers should … Continue reading Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)
by Scott Lambert December 22, 2015 Follow @xcellimarkDecember 22, 2015 Blogging is a critical part of any content marketing strategy. It’s part art, part science and 100 percent mandatory. If you’re curious about how to write a good blog article, there are plenty of great examples out there. For material, look to your company’s unique … Continue reading 9 Article Mistakes to Avoid to Have a Killer Blog
by Ray Manley December 14, 2015 Follow @rbmanleyDecember 14, 2015 Did you catch all of the mistakes in the headline of this article? If you did, congratulations – you’re a grammar and spelling expert! If you didn’t get them, then you need to take a refresher course before you start writing for publication. See, here’s … Continue reading How to Avoid Blog Writing Grammer Error’s and Misspellings!
by Susan Solovic December 13, 2015 Follow @SusanSolovicDecember 13, 2015 A friend lives in a townhouse and it’s about time to pressure wash the exteriors. The homeowner association got a few bids, but one owner spied a Groupon deal, which would have been significantly less expensive. He tried, unsuccessfully, to talk all the other owners … Continue reading Considering a Groupon? 5 Pitfalls You Must Avoid
by Michael Wight November 21, 2015November 21, 2015 Consider yourself the master of SEO? Think again… You might consider yourself a master of SEO tricks. But there are some mistakes that even accomplished SEO strategies fall into. Read ahead and discover the most common SEO mistakes. We will also point out how to quickly fix … Continue reading 5 SEO Mistakes to Avoid
Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns. Amy Gesenhues on November 21, 2015 Adobe predicts this year’s online holiday sales will reach a record $83 billion, an 11-percent year-over-year increase compared to last year. With so much up for grabs between now and the end … Continue reading Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists
by Matt Clough November 17, 2015November 17, 2015 No matter if you’re trying to inspire empathy in your readers or just trying to make them laugh, harnessing emotions with your social media marketing is a vital skill to have. In no field of marketing is an effective use of emotional direction more important than social … Continue reading 2 Emotions To Exploit (And 2 To Avoid) For Contagious Social Media Marketing
