Tag Archives: Avoid

5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them

by Giovana Zanellato January 13, 2016January 13, 2016 Hashtag fails have seemed ever-present in recent years, from dissatisfied tweeters co-opting McDonald’s branded message to epidemics of bad spelling on Instagram to very awkward abbreviations. In the former case, we can specify these trip-ups as hashtag hijacking, which happens when a hashtag pertaining to a grassroots … Continue reading 5 Cringe-Worthy Brand Hashtag Fails, and How to Avoid Them

How to Avoid Communication Mistakes for a More Successful Marketing [Infographic]

by Christopher Jan Benitez December 30, 2015 Follow @christopherjanbDecember 30, 2015 Effective communication is and always will be integral for success in any business, whether it’s online or offline. First off, a company requires communication within the organization to foster team effort. This ensures everyone is focused on a single direction and strives for one … Continue reading How to Avoid Communication Mistakes for a More Successful Marketing [Infographic]

Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)  

by Pam McBride December 22, 2015 Follow @leadsiftDecember 22, 2015 There is a near unlimited supply of social data available to marketers today. Consumers take to Twitter, Facebook, Instagram and more to express their innermost desires, their likes and dislikes, their every thought – in real time. Given this massive amount of data, marketers should … Continue reading Common Pitfalls of Incorporating Social Data into your Marketing (And How to Avoid Them)